Full-Time

Director of Event and Guest Experience

Updated on 8/1/2026

ASM Global

ASM Global

1,001-5,000 employees

Operates and manages venues worldwide

No salary listed

Houston, TX, USA

In Person

Category
Operations & Logistics (2)
,
Required Skills
Microsoft Windows
AutoCAD
Word/Pages/Docs
Risk Management
Customer Service
Excel/Numbers/Sheets

Get referred to ASM Global

See people who can refer or advise you

Requirements
  • Excellent communication, interpersonal, and organizational skills.
  • A minimum of three years of progressive management experience, including direct supervision of Director-level staff, is required.
  • Ability to anticipate problems and implement immediate corrective action.
  • Considerable knowledge of event solicitation, presentation, and event planning.
  • Considerable knowledge of safety regulations and applicable federal, state, and local laws and regulations.
  • Ability to manage a facility of the same size and type.
  • Ability to respond promptly and decisively to crowd-control and crowd-management situations during crises.
  • Ability to follow oral and written instructions and communicate effectively in oral and written form.
  • Ability to organize and prioritize work, meet deadlines, work effectively under pressure and stringent schedules, and produce accurate results.
  • Ability to maintain effective working relationships with clients, employees, exhibitors, patrons, and others encountered during employment.
  • A bachelor's degree from an accredited four-year college or university and five years of related facility-management experience in a convention center, stadium, or arena, including demonstrated experience leading complex projects, managing cross-functional teams, and driving strategic initiatives.
  • Knowledge of public assembly facility management, customer service practices, exhibitor services practices, and contract management.
  • Strong project management, planning, and organizational skills.
  • Proven ability to develop leaders and manage multiple teams through change.
  • Strategic thinking and the ability to translate vision into execution.
  • Ability to balance long-term planning with real-time operational decision-making.
  • Ability to work independently while exercising judgment and initiative.
  • Ability to work in a fast-paced environment.
  • Ability to remain flexible and adjust to situations as they occur.
  • Ability to operate a personal computer using Windows, Mac, Adobe, Word, Excel, and other standard office equipment.
  • A license to operate a motor vehicle in the United States.
Responsibilities
  • Provide executive-level project-management oversight for multiple concurrent events, operational initiatives, and guest-experience projects.
  • Establish standardized project-management processes, timelines, and accountability frameworks for Event Services.
  • Identify operational risks, develop mitigation strategies, and implement corrective actions throughout the event lifecycle.
  • Provide high-level tenant engagement to ensure continuity.
  • Conduct post-event evaluations and lead continuous-improvement initiatives based on performance metrics and guest feedback.
  • Collaborate with internal departments and external partners to deliver integrated, high-quality event outcomes.
  • Serve as a senior leader in shaping the long-term vision, standards, and goals for event operations and guest experience.
  • Use data, performance metrics, and guest insights to inform strategic decisions and operational improvements.
  • Partner with executive leadership to drive innovation, service excellence, and operational efficiency across the organization.
  • Establish and monitor key performance indicators related to service quality, operational effectiveness, and team performance.
  • Ensure successful event coordination and guest-services activities through leadership and development of management teams.
  • Research, review, and recommend equipment, materials, and supplies required for event services and planning.
  • Coordinate outside service needs with food-and-beverage contractors, decorators, electricians, telecommunications providers, and other vendors to ensure service delivery, cost control, and quality standards.
  • Coordinate with the marketing department on media entry into the building before, during, or immediately following events.
  • Develop strategic partnerships across the organization to support revenue generation, enhance attendee experiences, and ensure responsible fiscal management.
  • Prepare the Event Services department budget and estimated expenses and monitor financial performance for alignment with strategic objectives and approved project scopes.
  • Review and approve schedules and assigned events for the Event Management Team and Manager on Duty.
  • Meet with potential clients, advise them on facility requirements, and negotiate sales of additional services.
  • Serve as liaison for facility clients and internal service partners to ensure consistent, high-quality customer service.
  • Direct, supervise, and schedule event-management services, event staffing, security, crowd and risk management, police, fire and safety personnel, and Americans with Disabilities Act compliance.
  • Represent the facility at trade shows, community events, and industry meetings.
  • Prepare monthly event reports for submission to the General Manager and Board of Directors.
  • Develop policies and procedures for the Event Services Department and monitor compliance.
  • Develop operating procedures that conform to corporate standards, customize them to facility needs, and remain consistent with client, facility, and organizational goals and objectives.
  • Establish customer-service standards and ensure department training and compliance.
  • Negotiate contracts and agreements with suppliers for facility activities and services, and review contracts for compliance with event or government specifications and suitability for occupancy.
  • Act as liaison between tenants, facility contractors, and county emergency personnel as needed.
  • Guarantee compliance with applicable codes, laws, ordinances, policies, procedures, and safety requirements.
  • Rotate with other facility personnel as Manager on Duty, maintaining responsibility and authority over clients, staff, patrons, security, and safety in assigned buildings.
  • Lead, mentor, and develop managers and supervisory staff through performance management, coaching, and succession planning.
  • Establish performance expectations, development plans, and accountability structures that support a high-performing team culture.
  • Provide oversight and accountability for post-event expense reporting, ensuring documentation is complete, accurate, and submitted by required deadlines.
  • Work extended or irregular hours, including nights, weekends, and holidays.
  • Interview, hire, and train employees; plan, assign, and direct work; appraise performance; reward and discipline employees; address complaints; and resolve problems.
Desired Qualifications
  • NFL Stadium experience is preferred.
  • Proficiency in AutoCAD is a plus.

ASM Global runs a global network of venues such as stadiums, convention centers, and theaters and provides end-to-end venue management services for owners. Its work covers daily operations, staffing, event booking, and marketing, supported by a fully integrated marketing platform that aims to boost revenue and improve attendee experiences. The company earns fees from managing venues and may share in profits from hosted events. Its client base includes municipalities, universities, and private venue owners, and its portfolio handles more than 20,000 events each year. What sets ASM Global apart is its large, worldwide footprint and the combination of two major industry players, creating a broad network and scalable operations, plus a centralized marketing platform that helps owners maximize event revenue. The company’s goal is to help venue owners operate successful, high-attendance events while growing revenue and expanding its global presence.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Los Angeles, California

Founded

2019

Get referred to ASM Global

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Data-driven revenue optimization lifts sponsorship, ticketing, and ancillary spend.
  • Mixed-use entertainment districts create higher-margin revenue beyond event bookings.
  • Food and beverage operations increase per-attendee spend across venues.

What critics are saying

  • Legends integration disrupts contracts, operations, and renewals during 2024-2026.
  • Municipal and university clients pressure fees, transparency, and labor costs.
  • A lost flagship venue contract damages credibility and future pipeline.

What makes ASM Global unique

  • Global venue portfolio spans five continents and over 400 venues.
  • Combines venue management, marketing, booking, and pre-opening consulting.
  • Owned by Legends since August 2024, enabling broader service cross-selling.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

6%

1 year growth

6%

2 year growth

7%
PMC
Sep 10th, 2025
Legends Global Acquires ASM for $2.3B

Legends has rebranded as Legends Global after acquiring ASM Global in 2024 for over $2.3 billion. The acquisition, initially announced in 2023, makes Legends Global a major player in venue management, overseeing 450+ venues. CEO Dan Levy will lead the company, which has 100,000+ employees. The deal followed a $3.5 million DOJ settlement for premerger coordination violations. Brett Parker is president and CFO, with Chris Bray leading European operations.

M3 Group
Jul 23rd, 2025
Legends/ASM Global Tapped to Manage Lansing Center

Legends/ASM Global has entered into an agreement with the Lansing Entertainment & Public Facilities Authority to provide management services for Lansing Center, the city-owned convention and events hub located on Michigan Avenue.

Football Stadium Management
Jul 9th, 2025
ASM Global Venues Recognised For Ongoing Commitment To Safety And Security

World-leading venue and event management company, ASM Global, has demonstrated its ongoing commitment to staff and customer safety with a number of its UK arenas and event venues achieving a National Policing Award for Safety.

Kongres Magazine
May 8th, 2025
ICC Sydney appoints Marc Singerling as new Director of Event Delivery

International Convention Centre Sydney (ICC Sydney), managed by ASM Global, has announced the promotion of Marc Singerling to the role of Director of Event Delivery.

Legends
Apr 17th, 2025
PRESS RELEASE: ASM Global and Virginia Commonwealth University Partner to Enhance Fan Experience at the Stuart C. Siegel Center

Virginia Commonwealth University (VCU) has partnered with the world's No. 1 development and full-service venue company, ASM Global, which will assume the management and operation of Special Events at the Stuart C. Siegel Center on July 1, 2025.