Manager – Value-Add Marketing

Job Description:

Providing for loved ones, planning rewarding retirements, saving enough for whatever lies ahead—our policyholders count on us to be there when it matters most. It’s a big ask, but it’s one that we have the power to deliver when we work together. We collaborate and innovate—pushing one another to transform not just Pacific Life, but the entire industry for the better. Why? Because it’s the right thing to do. Pacific Life is more than a job, it’s a career with purpose. It’s a career where you have the support, balance, and resources to make a positive impact on the future—including your own.

We’re actively seeking a talented Manager, Value-Add Marketing to join our Marketing Strategy Team in Newport Beach, CA. This role is hybrid. We believe in empowering our employees to get work done both in and out of the office.

As the Manager of Value-Add Marketing, move Pacific Life, and your career, forward by developing the Marketing Strategy and collaborating on the execution of value-add and practice management campaigns. Your focus will be on generating leads, promoting thought leadership, and shaping marketing strategies for financial concepts that support our annuity and life insurance products. You will manage a team of three within the Marketing Strategy Team in the Consumer Markets Division (CMD), collaborating with Marketing Strategists, Relationship Managers, and other marketing experts. Additionally, you’ll work closely with the Retirement Strategies Group (RSG) and Advanced Design Unit (ADU) to ensure your team’s strategy aligns with their goals to effectively engage various audiences with advanced financial services concepts.

How you'll help move us forward:

• Partner with internal stakeholders, primarily RSG and ADU, to understand their goals and develop an annual marketing strategy, guiding your team to execute on key initiatives and deliver results.

• Communicate practice management and value-add marketing strategies and secure stakeholder buy-in for cross-functional initiatives, including lead generations campaigns, podcasts, national webinars, continuing education, blogs, and social media campaigns.

• Create practice management campaigns that empower sales teams to deliver value to financial professionals.

• Lead, mentor, and develop a high-performing team, with a focus on coaching, and employee development.

• Support the creation of evergreen campaigns designed to generate marketing-qualified leads throughout the year.

• Generate ideas on how industry insights can be used in our marketing strategies.

• Manage resource allocation, ensuring balanced workloads, and focusing the team on high-value activities.

• Ensure the timely delivery of campaigns, marketing materials, and other initiatives.

• Partner with the Marketing Analytics team to evaluate the success of marketing initiatives and identify opportunities for optimization.

• Participate in sales and industry conferences as a speaker or attendee.

The experience you bring:

• Four-year degree or equivalent experience in Marketing, Business, or a similar field.

• 8+ years of marketing experience in the financial services industry, other highly regulated industry, or at a Marketing agency.

• 3+ years of experience managing a team.

• Experience in using and managing external resources, including agencies, vendors, and partners, to support and execute marketing initiatives.

• Experienced in developing and executing successful lead generation campaigns that drive measurable results.

• Strong strategic thinking and project management skills, with the ability to plan, execute, and manage complex initiatives.

• Excellent written and verbal communication skills, with the ability to effectively influence and engage stakeholders at all levels.

• Demonstrated ability to analyze data and make informed, data-driven decisions.

• Highly motivated and creative, with a knack for developing innovative marketing solutions.

• Thrives in a fast-paced environment, with the ability to manage multiple priorities and projects simultaneously.

What makes you stand out:

• Empathetic and passionate leader.

• Deep understanding of digital marketing trends and tools, particularly in creating evergreen content that can be repurposed across multiple channels.

• Strong ability to collaborate with sales teams, effectively refining and translating their ideas into actionable marketing strategies.

• Proven ability to keep leadership and stakeholders informed, providing regular updates and insights throughout the process to ensure alignment and transparency.

• Innovative mindset with experience driving creative marketing solutions that differentiate the brand in a competitive market.

• Industry knowledge and experience with annuities or life insurance or experience developing practice management campaigns at a financial services company.

• Experience working in a highly regulated environment.

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More reasons to join:

You can be who you are.

People come first here. We’re committed to a diverse, equitable and inclusive workforce. Learn more about how we create a welcoming work environment through Diversity, Equity, and Inclusion at www.pacificlife.com. What’s life like at Pacific Life? Visit Instagram.com/lifeatpacificlife.

Benefits start Day 1.

Your wellbeing is important. We’re committed to providing flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we’ve got you covered.

• Prioritization of your health and well-being including Medical, Dental, Vision, and a Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents

• Generous paid time off options including Paid Time Off, Holiday Schedules, and Financial Planning Time Off

• Paid Parental Leave as well as an Adoption Assistance Program

• Competitive 401k savings plan with company match and an additional contribution regardless of participation.

Base Pay Range:

The base pay range noted represents the company’s good faith minimum and maximum range for this role at the time of posting. The actual compensation offered to a candidate will be dependent upon several factors, including but not limited to experience, qualifications and geographic location. Also, most employees are eligible for additional incentive pay.

Your Benefits Start Day 1
 

Your wellbeing is important to Pacific Life, and we’re committed to providing you with flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we’ve got you covered.

• Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents

• Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off

• Paid Parental Leave as well as an Adoption Assistance Program

• Competitive 401k savings plan with company match and an additional contribution regardless of participation

EEO Statement:

Pacific Life Insurance Company is an Equal Opportunity /Affirmative Action Employer, M/F/D/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.