Full-Time

Martech Business Analyst

Updated on 1/13/2025

Wunderman Thompson

Wunderman Thompson

5,001-10,000 employees

Creative agency and consultancy for brands

Consulting
Consumer Goods
Entertainment

Mid, Senior

London, UK

Some working at client locations.

Category
Project Management
Strategy Development
Business Development
Business & Strategy
Required Skills
Agile
SQL
Requirements
  • Quin AI
  • Fospha
  • Blis
  • Amperity
  • SQL
  • 3+ years’ experience working as a Business Analyst on Martech projects
  • Experience of managing client stakeholders and Product Owners / Managers
  • Able to run workshops with client stakeholders
  • Highly proactive, talented, enthusiastic, focused, eye for detail, professional. Keen to learn and to challenge for smarter ways of doing things; a team player proud of their work who wants to share it
  • Customer-first mindset, with the maturity and initiative to keep clients happy, including some working at client locations
  • Great stakeholder management skills
  • Experience of Agile software delivery
  • Business Process mapping and engineering
  • eCommerce and retail / brand experience
  • Production of high quality user stories and acceptance criteria and technical outputs as required
  • Analysis and design of systems (package integration and bespoke development)
  • Ability to work on your own initiative to an agreed action plan
  • Strong communication skills - as this role requires a high level of communication, interpersonal and presentation skills
  • Strong problem solving, time management and organisational skills
  • Strong commercial awareness and business acumen
  • Energetic, enthusiastic with strong attention to detail
Responsibilities
  • Gather and document business and technical requirements and translate them into clear user stories and acceptance criteria that can be used and interpreted by both business and technical users. This will involve planning, running and facilitating workshops, reviewing and assessing source documentation from the customer
  • Identify and recommend options for potential solutions and assess them for both technical and business suitability
  • Create logical and innovative solutions to problems
  • Present proposals to clients
  • Work with a scrum / delivery team through to go live
  • Analyse business systems in order to recommend efficiencies
  • Provide estimates for analysis work and plans in conjunction with Project/Programme Managers
  • Communicate and collaborate with developers, testers and a variety of end users to ensure all solutions deliver quality and customer satisfaction
  • Provide training to users of a new system as required
  • Plan and work flexibly to meet deadlines
  • Keep up to date with technical and industry sector advances
  • Maintain great client relationships at all levels of the organisation
  • Maintain consistently high levels of client satisfaction and effectively escalating business critical situations to as required
  • Manage situations and relationships both internally and externally
Desired Qualifications
  • Agile / Scrum master experience
  • Experience working with multiple different martech platforms

Wunderman Thompson combines creativity, consultancy, and technology to help brands grow. They offer creative services like advertising campaigns, consultancy to leverage data for business transformation, and technology solutions such as WaterLight, which generates power from salt water. Their unique integrated approach sets them apart from competitors, allowing them to deliver impactful results and earn recognition through industry awards. The company's goal is to inspire growth for its clients through innovative marketing solutions.

Company Stage

M&A

Total Funding

N/A

Headquarters

New York City, New York

Founded

1958

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven personalization enhances targeted client engagement in marketing campaigns.
  • Voice commerce offers new opportunities for e-commerce consultancy services.
  • Sustainability in digital advertising aligns with their socially responsible projects.

What critics are saying

  • High turnover of key personnel may disrupt client relationships and project continuity.
  • Rebranding to VML could lead to brand identity confusion among clients.
  • Departure of senior leaders to competitors may result in loss of strategic direction.

What makes Wunderman Thompson unique

  • Wunderman Thompson combines creativity, data, and technology for impactful marketing solutions.
  • They developed the world's first adaptive deodorant for the disability community.
  • Their WaterLight technology converts salt water into electrical power, showcasing innovation.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation