Full-Time

Senior Market Manager

Posted on 6/27/2024

Botanic Tonics

Botanic Tonics

51-200 employees

Health beverage offering kava-based tonics

No salary listed

Senior

Remote in USA

Ideally based in the Western part of the country.

Category
Strategic Account Management
Sales & Account Management
Required Skills
Sales
Data Analysis
Requirements
  • Bachelor's degree in Business, Marketing, or a related field.
  • 8 years experience in sales or account management within the convenience and/or gas channels.
  • 3-5 years of direct management experience.
  • Strong understanding of local market dynamics and retail distribution channels.
  • Excellent communication, negotiation, and interpersonal skills.
  • Results-oriented with a track record of achieving and exceeding sales targets.
  • Ability to analyze data, draw insights, and make strategic recommendations.
  • Ability to travel 50-75%.
Responsibilities
  • Manage and develop relationships with your region’s direct store distributors (DSDs).
  • Work closely with DSDs to ensure effective product distribution, timely deliveries, and inventory management.
  • Ensure the brand is consistently represented according to company guidelines in all retail outlets.
  • Implement and execute merchandising plans to enhance brand visibility and awareness.
  • Conduct training sessions for retailers and DSDs to enhance product knowledge and improve sales performance.
  • Provide ongoing support and resources to ensure successful product placement and sales.
  • Monitor and analyze market conditions, consumer preferences, and competitor activities.
  • Provide regular reports and insights to the leadership team on market trends and opportunities.
  • Cultivate and maintain strong relationships with key local retailers.
  • Collaborate with retailers to understand their needs, provide product education, and ensure optimal product placement and visibility.
  • Work closely with other sales leaders to ensure alignment with overall company sales strategies.
  • Participate in sales meetings, training programs, and strategy sessions.
  • Collaborate with other departments to ensure customer satisfaction and resolve any issues that arise.
  • Develop and implement a comprehensive sales strategy for the region, including identifying and targeting chains, new categories of stores, etc., and deploying DSDs against them.
  • Analyze regional market trends to identify sales opportunities and potential challenges.
  • Establish sales targets and KPIs, and monitor performance against these goals.

Botanic Tonics offers a wellness tonic that serves as a healthy alternative to alcohol, featuring kava and other ancient plants from the South Pacific and Southeast Asia. These ingredients are known for their relaxing and productivity-enhancing effects. The tonic is aimed at health-conscious consumers who want to relax and socialize without the downsides of alcohol. Customers can purchase the tonic directly from the company's website in various quantities, and the company also provides subscription services and bulk purchase options. Botanic Tonics stands out from competitors by focusing on natural ingredients and promoting a lifestyle that encourages relaxation and social interaction without alcohol. The goal of the company is to provide a healthier beverage option that supports well-being and enhances social experiences.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Santa Monica, California

Founded

2021

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Simplify's Take

What believers are saying

  • Growing interest in adaptogens and nootropics aligns with Botanic Tonics' offerings.
  • Sober-curious movement boosts demand for alcohol-free social alternatives.
  • E-commerce expansion increases market reach for Botanic Tonics.

What critics are saying

  • Increased regulation of kava products due to health concerns.
  • Rising competition from similar kava-based wellness beverage companies.
  • Potential supply chain disruptions in the South Pacific and Southeast Asia.

What makes Botanic Tonics unique

  • Botanic Tonics offers a unique kava-based wellness tonic as an alcohol alternative.
  • The company uses traditional plants from the South Pacific and Southeast Asia.
  • Direct-to-consumer sales model enhances customer engagement and product accessibility.

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Growth & Insights

Headcount

6 month growth

0%

1 year growth

4%

2 year growth

5%
INACTIVE