Analytics Manager

Job Description

We are looking for an outstanding Analytics Manager to join our amazing analytics team Zenith International. 

You will be expected to manage a broad range of channel and platform data, create ready to use analysis and reports, whilst providing insights and a balanced point-of-you. 

Key Responsibilities:

• Bringing data to life for the purpose of driving media strategy and developing measurement plans in support of data driven learning agenda
• Oversee central hub and global client reporting requirements (development of reporting templates, e.g. mid campaign, PCAs, etc…) & support hubs or local markets on reporting requirements
• Communicate with client on data opportunities, working with internal teams to build proposals and business cases
• Build measurement frameworks with the identification of business, marketing and media KPIs. Ensure adoption of dashboards and reports
• Working with the team, undertake sophisticated analysis to provide clear data driven solutions and recommendations to business problems.
• Use your knowledge of statistical methods and analytical approaches to guide the team to appropriate solutions that are fast but robust.
• Plan, manage and carry out analysis to support campaign strategy & planning.
• Build and maintain a reporting infrastructure that allows tailored delivery of campaign insights to stakeholders.
• Contribute to the roadmap for the reporting infrastructure, including opportunities for new tools.
• Deliver dashboards and reports as required to the campaign teams in the agency and client.
• Identify and use test frameworks and KPIs to evaluate and optimize digital marketing campaigns
• Spot trends and patterns in data sets to drive business growth and improve KPIs for digital marketing campaigns

Qualifications

To be successful in this role you will need:

• Extensive experience in data and analytics
• Hands-on experience with Data visualisation and BI tools such as PowerBI, Tableau, and GDS.
• Strong proficiency in SQL with experience extracting and manipulating data from cloud platforms such as AWS
• Excellent knowledge of Microsoft Excel – Macros, VLookup, pivot tables etc.
• Experience with data governance policies and procedures
• Experience with digital media buying platforms like Facebook Ads Manager and Google Ads
• Knowledge of advertising and marketing technology like ad verification and ad serving
• Experience with programmatic buying
• Familiarity with media and communications planning tools and processes
• Knowledge of different testing methods like A/B test and multivariate test
• Proven record in identification and development of insights, measurement, and evaluation projects
• Must have agency experience
• Beneficial to have advanced analytics experience and model building such as – Regression, Clustering, CLTV, Rates of diminishing returns, Correlations etc.
• Beneficial to have practical knowledge of coding languages such as Python, VB etc.