Full-Time

Analytics Manager

Posted on 8/15/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Senior

London, UK

Category
Product Analytics
Product
Required Skills
Python
SQL
Tableau
AWS
Google AdWords
Data Analysis
Excel/Numbers/Sheets
Requirements
  • Extensive experience in data and analytics
  • Hands-on experience with Data visualisation and BI tools such as PowerBI, Tableau, and GDS.
  • Strong proficiency in SQL with experience extracting and manipulating data from cloud platforms such as AWS
  • Excellent knowledge of Microsoft Excel – Macros, VLookup, pivot tables etc.
  • Experience with data governance policies and procedures
  • Experience with digital media buying platforms like Facebook Ads Manager and Google Ads
  • Knowledge of advertising and marketing technology like ad verification and ad serving
  • Experience with programmatic buying
  • Familiarity with media and communications planning tools and processes
  • Knowledge of different testing methods like A/B test and multivariate test
  • Proven record in identification and development of insights, measurement, and evaluation projects
  • Must have agency experience
  • Beneficial to have advanced analytics experience and model building such as – Regression, Clustering, CLTV, Rates of diminishing returns, Correlations etc.
  • Beneficial to have practical knowledge of coding languages such as Python, VB etc.
Responsibilities
  • Bringing data to life for the purpose of driving media strategy and developing measurement plans in support of data driven learning agenda
  • Oversee central hub and global client reporting requirements (development of reporting templates, e.g. mid campaign, PCAs, etc…) & support hubs or local markets on reporting requirements
  • Communicate with client on data opportunities, working with internal teams to build proposals and business cases
  • Build measurement frameworks with the identification of business, marketing and media KPIs. Ensure adoption of dashboards and reports
  • Working with the team, undertake sophisticated analysis to provide clear data driven solutions and recommendations to business problems.
  • Use your knowledge of statistical methods and analytical approaches to guide the team to appropriate solutions that are fast but robust.
  • Plan, manage and carry out analysis to support campaign strategy & planning.
  • Build and maintain a reporting infrastructure that allows tailored delivery of campaign insights to stakeholders.
  • Contribute to the roadmap for the reporting infrastructure, including opportunities for new tools.
  • Deliver dashboards and reports as required to the campaign teams in the agency and client.
  • Identify and use test frameworks and KPIs to evaluate and optimize digital marketing campaigns
  • Spot trends and patterns in data sets to drive business growth and improve KPIs for digital marketing campaigns

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Their approach focuses on creating customized solutions that utilize data, technology, and creativity to help clients grow and engage with their audiences. Unlike many competitors, Publicis Groupe employs a 'Power of One' strategy, which integrates its various agencies and services to offer cohesive and effective solutions. The main goal of Publicis Groupe is to drive client success through tailored marketing strategies.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

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Simplify's Take

What believers are saying

  • Wibilong acquisition could improve client interactions and satisfaction through AI solutions.
  • Downtown Paris acquisition offers more comprehensive services to clients.
  • Advertise BG acquisition enhances campaign effectiveness with strengthened performance marketing services.

What critics are saying

  • Wibilong integration may face cultural clashes within Publicis Groupe.
  • Advertise BG acquisition could lead to regulatory scrutiny in Eastern Europe.
  • Bizon acquisition may lead to over-reliance on Amazon's ecosystem.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances AI-driven customer engagement solutions.
  • Purchase of Downtown Paris agency expands creative and digital marketing capabilities.
  • Acquisition of Bizon strengthens e-commerce and online retail strategies for clients.

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