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Full-Time

Analytics Manager

Confirmed live in the last 24 hours

Publicis Groupe

Publicis Groupe

10,001+ employees

Consumer Software
Enterprise Software
Consulting

Mid, Senior

London, UK

Category
Product Analytics
Product
Required Skills
Python
Communications
Facebook Ads
SQL
Tableau
AWS
Google AdWords
Marketing
Data Analysis
Excel/Numbers/Sheets
Requirements
  • Extensive experience in data and analytics
  • Hands-on experience with Data visualisation and BI tools such as PowerBI, Tableau, and GDS.
  • Strong proficiency in SQL with experience extracting and manipulating data from cloud platforms such as AWS
  • Excellent knowledge of Microsoft Excel – Macros, VLookup, pivot tables etc.
  • Experience with data governance policies and procedures
  • Experience with digital media buying platforms like Facebook Ads Manager and Google Ads
  • Knowledge of advertising and marketing technology like ad verification and ad serving
  • Experience with programmatic buying
  • Familiarity with media and communications planning tools and processes
  • Knowledge of different testing methods like A/B test and multivariate test
  • Proven record in identification and development of insights, measurement, and evaluation projects
  • Must have agency experience
  • Beneficial to have advanced analytics experience and model building such as – Regression, Clustering, CLTV, Rates of diminishing returns, Correlations etc.
  • Beneficial to have practical knowledge of coding languages such as Python, VB etc.
Responsibilities
  • Bringing data to life for the purpose of driving media strategy and developing measurement plans in support of data driven learning agenda
  • Oversee central hub and global client reporting requirements (development of reporting templates, e.g. mid campaign, PCAs, etc…) & support hubs or local markets on reporting requirements
  • Communicate with client on data opportunities, working with internal teams to build proposals and business cases
  • Build measurement frameworks with the identification of business, marketing and media KPIs. Ensure adoption of dashboards and reports
  • Working with the team, undertake sophisticated analysis to provide clear data driven solutions and recommendations to business problems.
  • Use your knowledge of statistical methods and analytical approaches to guide the team to appropriate solutions that are fast but robust.
  • Plan, manage and carry out analysis to support campaign strategy & planning.
  • Build and maintain a reporting infrastructure that allows tailored delivery of campaign insights to stakeholders.
  • Contribute to the roadmap for the reporting infrastructure, including opportunities for new tools.
  • Deliver dashboards and reports as required to the campaign teams in the agency and client.
  • Identify and use test frameworks and KPIs to evaluate and optimize digital marketing campaigns
  • Spot trends and patterns in data sets to drive business growth and improve KPIs for digital marketing campaigns

Company Stage

IPO

Total Funding

N/A

Headquarters

Paris, France

Founded

N/A

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
  • The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
  • The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.

What critics are saying

  • The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
  • Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.

What makes Publicis Groupe unique

  • Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
  • The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
  • Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.