INACTIVE
Full-Time
Demand Generation Specialist
Posted on 10/10/2023
Medical credentialing & licensing service
Compensation Overview
$75,000 - $120,000
Mid
Remote
Required Skills
Sales
Management
Hubspot
Salesforce
Marketing
Requirements
- 3+ years of demand generation, field marketing or campaign management experience
- B2B start-up experience is a must
- ABM experience is strongly preferred
- Proficiency in Hubspot & Salesforce is a must
- Experience managing conferences/tradeshows and multi-touch digital campaigns is a must
- Experience with chatbots, direct mail/gifting platforms, or other comparable tools is nice to have
Responsibilities
- Oversee end-to-end production and execution of tradeshows, conferences, and Medallion-hosted events like happy hours and networking events
- Responsibilities include but are not limited to: qualifying new events and conferences, vendor management, budget management, onsite strategy, pre-and post-event email campaigns, and measuring ROI
- In collaboration with the Senior Manager of Demand Gen, identify and work to execute innovative programs and tactics - digital campaigns, webinars, syndication, sponsorships - that build interest among our target audience and deliver qualified leads
- You'll be in charge of project managing campaigns from start to finish, including ensuring we've got the right copy and landing pages, building the campaigns in HubSpot, launching, monitoring the success and reporting back to internal stakeholders
- You'll develop and execute digital campaigns to engage with leads and customers in partnership with the Content and Product Marketing team
- Collaborate and partner with the sales and business development teams to ensure they understand ongoing Marketing campaigns and how to work leads from them
- Analyze and report on campaign KPIs like marketing qualified leads, conversion rates, and pipeline created to identify areas for improvement
Medallion's mission is to remove as much regulatory complexity as possible so that their customers and providers can focus on what they do best—providing care to patients.
Company Stage
Series C
Total Funding
$88M
Headquarters
San Francisco, California
Founded
2019
Growth & Insights
Headcount
6 month growth
↑ 0%1 year growth
↑ 18%2 year growth
↑ 100%INACTIVE