Full-Time

CRM Marketing Solutions Strategist

Posted on 11/15/2024

Xplor

Xplor

1,001-5,000 employees

Provides software and payment solutions for businesses

Consumer Software
Fintech
AI & Machine Learning

Compensation Overview

$85k - $95kAnnually

+ Bonus

Junior, Mid

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Business, or a related field preferred
  • 2+ years of experience in customer success, marketing strategy, or a related role within a SaaS company.
  • 2+ years of experience of roles in marketing and CRM management
  • Experience in the Fitness & Wellbeing industries preferred
  • Strong understanding of customer journey management, digital marketing, CRM systems, and marketing automation tools.
  • High proficiency in Microsoft Office Suite (Teams, Excel, PowerPoint, Word, and Outlook)
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to analyze data and translate insights into actionable strategies.
Responsibilities
  • Host discovery during the onboarding process to understand the client’s business and marketing goals.
  • Provide tailored training sessions to educate clients on the full functionality of the Xplor Growth Marketing Automation feature suite.
  • Oversee the configuration of the clients’ marketing campaigns and automations. Ensure that the campaigns are functioning in accordance with the clients’ marketing goals.
  • Offer strategic marketing consultations to help clients implement effective campaigns using the Xplor Growth platform using industry expertise and best automation practices.
  • Regularly review client accounts to identify opportunities for optimization and provide actionable recommendations that drive consumer engagement, retention, and conversion.
  • Collaborate with the client’s Customer Success Manager to monitor account health and ensure clients are engaged and satisfied. Participate in the client’s regular success cadence and quarterly business reviews.
  • Proactively address client concerns and work to resolve issues swiftly to maintain strong client relationships. Internally advocate for solutions to product and support gaps that will strengthen client relationships and allow Xplor Growth to scale.
  • Encourage clients to adopt and utilize all available features of the Xplor Growth platform to enhance their business operations.
  • Act as an advocate for new feature releases, providing education and support to clients on how to integrate them into their existing workflows.
  • Partner with the client’s CSM to identify upsell opportunities within the Xplor Growth platform and provide metrics, training, and forecasts that can help better enable the upsell process.
  • Track client performance metrics and provide regular reports on campaign success and platform usage.
  • Identify innovative strategies that are driving success for singular clients and identify opportunities to replicate and scale that success across entire book of business.
  • Stay up to date on industry trends and marketing strategies in the fitness and wellbeing space that are driving customer engagement, conversion, and retention.
  • Use data-driven insights to guide clients in refining their marketing strategies and achieving their goals, including conversion, retention, revenue, and engagement KPIs.

Xplor Technologies provides a range of software and payment solutions aimed at helping small to medium-sized businesses grow. Their products include mobile apps and digital services that assist businesses in managing digital marketing, loyalty programs, appointment scheduling, and service deliveries. Xplor's services also offer tailored data and insights to enhance customer engagement. The company operates on a subscription-based model for its software and charges transaction fees for payment processing. What sets Xplor apart from competitors is its focus on inclusivity and innovation, as well as its unique offerings like Xplor Pay Mobile, which enables businesses to accept card payments without internet access, and Service Autopilot, which uses AI for lawn measurements. The goal of Xplor Technologies is to empower businesses to streamline operations and drive growth through effective engagement with their customers.

Company Stage

N/A

Total Funding

N/A

Headquarters

null, null

Founded

2022

Growth & Insights
Headcount

6 month growth

3%

1 year growth

47%

2 year growth

47%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition of Membr enhances Xplor's capabilities in the fitness industry, expanding their global footprint and service offerings.
  • The launch of Xplor Capital provides small businesses with access to funding, potentially driving growth and customer loyalty.
  • Continuous innovation, such as the AI Virtual Agent for dry cleaning and the omni-channel point-of-sale solution, positions Xplor as a leader in business technology solutions.

What critics are saying

  • The competitive landscape for business technology solutions is intense, requiring Xplor to continuously innovate to maintain its market position.
  • Integration challenges from acquisitions like Membr could pose operational risks and affect service quality.

What makes Xplor unique

  • Xplor Technologies integrates smart software, seamless payments, and Commerce Accelerating Technologies into a single platform, unlike competitors who may offer these services separately.
  • Their focus on small to medium-sized businesses across diverse sectors like retail, fitness, and education allows them to cater to specific needs with tailored solutions.
  • Innovative features like Xplor Pay Mobile and Service Autopilot demonstrate their commitment to cutting-edge technology and addressing evolving business needs.

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