Full-Time
Junior Sales Manager
UK & IR
Emma Sleep
1,001-5,000 employees
Direct-to-consumer, German-engineered mattresses online
No salary listed
London, UK
Remote
 Sales & Account Management (1) |
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- Demonstrated sales ability and a drive to grow the business profitably.
- Strong interpersonal and relationship-building skills.
- Ability to work independently and take initiative.
- Comfort with Microsoft Office tools.
- C2-level English communication skills.
- A valid driving license.
- Expand the client base and product portfolio, and shape pricing strategies.
- Act as the main link between clients and internal teams to guide projects from idea through implementation.
- Manage accounts by tracking performance, identifying issues, pursuing opportunities, and maintaining accurate sales forecasts.
- Identify new business opportunities and convert them into contracts.
- Build client relationships and design tailored solutions.
- Design, launch, and evaluate promotional plans for clients.
- Visit stores and clients to assess needs, promote products, and set up point-of-sale materials.
- Train store sales teams to sell the company's products.
- Additional European Union language skills.
- Sales experience in bedding or furniture.
Emma Sleep designs and sells high-quality sleep products, including the Emma Original mattress and related sleep accessories. The core mattress uses a multi-layer foam construction with over 100 points of support to distribute body weight, relieve pressure, and maintain good edge support, and it suits back, side, and stomach sleepers with customizable comfort. The company operates primarily online, selling direct to consumers and offering fast shipping (typically 3–5 business days) across Europe and beyond. Its differentiators include German engineering, a focus on pressure relief and spinal alignment, and a direct-to-consumer, online-first model that supports easy, direct purchasing. The goal is to provide premium, comfortable sleep solutions that promote health and well-being while expanding access to their products through international markets.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Frankfurt, Germany
Founded
2013
Get referred to Emma Sleep
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Simplify's Take
What believers are saying
- RELEX deployment in March 2026 targets better forecasting, fewer stockouts, and leaner inventory.
- Emma's India business generated over ₹200 crore in two years and targets ₹700 crore by FY27.
- India store count is growing from nine toward twenty by 2026, broadening offline conversion.
What critics are saying
- The CMA trial exposed illegal urgency tactics, and a 2026 order can force costly compliance.
- Emma admitted false 'was/now' pricing breaches in June 2026, damaging trust before autumn remedies.
- If pricing enforcement expands under DMCCA, Emma faces turnover fines and refund exposure.
What makes Emma Sleep unique
- Emma's German-engineered D2C brand spans 33 countries and 25-plus markets by 2026.
- Emma pairs mattress retail with supply-chain software RELEX and an AI sleep app.
- India omnichannel expansion mixes D2C, marketplaces, and experience stores across metros and tier-two cities.
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Benefits
Health Insurance
Dental Insurance
Paid Vacation
Flexible Work Hours
Remote Work Options
Wellness Program
Mental Health Support
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%Emma Sleep agrees court-endorsed changes after CMA action over sales tactics. Wednesday, June 3, 2026 - BEDS & MATTRESSES - May 28, 2026, 12:07 BST German mattress retailer Emma Sleep has agreed to court-enforced changes to its UK sales practices after admitting it breached consumer law through the use of misleading urgency and discount claims, the Competition and Markets Authority said.
Court endorses CMA action as Emma Sleep agrees to change sales practices. The Competition and Markets Authority (CMA) has secured a settlement with Emma Sleep after the company admitted it broke consumer law by using misleading countdown timers, and false 'high demand' messages and 'discount' claims. On 22nd May 2026, the High Court order confirmed that the German-owned bedding business had behaved illegally. Conducted under the CMA's previous consumer powers, this part of the case against Emma Sleep has now been settled - with the company giving binding undertakings to stop these practices and make sure any future claims on its website are clear, accurate and do not create a false impression that people need to act quickly. It also stops Emma Sleep using 'limited time' sales or discounts where substantially similar deals continue after the deadline passes. Emma Sleep must also put robust compliance measures in place across its entire business, including monitoring compliance with the undertakings, reporting to the CMA, and taking swift action to address any potential breaches. The settlement means Emma Sleep has agreed to these legally binding changes to its practices, which are now enforceable by the court. Any failure to comply could result in contempt of court proceedings, potentially leading to significant penalties. Hayley Fletcher, senior director of consumer protection at the CMA, says: "Businesses should be clear on what the law says - using fake countdown clocks or misleading 'discounts' to push people into spending is illegal. "We've taken action to put a stop to Emma Sleep using these tactics - and with our strengthened powers, any company that seeks to take advantage of consumers could now face hefty fines and be ordered to repay their customers. "Our message to businesses is simple - get your house in order or deal with the consequences." The CMA launched an investigation into Emma Sleep in 2022 over concerns that its use of discounts, countdown clocks and other urgency claims could mislead shoppers and pressure them into making rushed purchases. Court action followed in 2024 after the company failed to take the necessary action to address the CMA's concerns. This case was conducted before the CMA's new consumer regime came into force. Since April 2025, the CMA can decide independently whether the law has been broken, without having to go through the courts. Where it finds the law has been broken, it now has the power to fine companies up to 10% of their global turnover, and secure refunds for affected consumers - allowing it to go further than was possible in the case against Emma Sleep. Since April 2025, the CMA has launched investigations into 14 businesses, concluding its investigation into the AA with £4.2m in fines and £760,000 in consumer refunds. The remaining aspect of the CMA's case against Emma Sleep - focused on reference pricing, more commonly known as 'was/now' pricing - will be determined at a trial due to start early next month.
STS Ventures covers the whole spectrum of investment rounds from pre-seed to later stage or in financial terms, up to €2 million per case.
Emma Sleep to transform their global supply chain with RELEX. Mar 24, 2026 - 2 min World's largest D2C sleep brand selects AI-driven platform to optimize forecasting, replenishment, and purchasing Emma Sleep, the world's largest direct-to-consumer sleep brand, has selected RELEX Solutions to transform its supply chain operations. Emma Sleep will implement forecasting, replenishment, and RELEX Diagnostics across their wholesale, retail, and online channels. RELEX partner Wysupp will support the implementation, bringing deep expertise in retail supply chains. Emma Sleep has built its reputation on developing innovative sleep comfort products recommended by leading consumer associations. They operate more than 25 retail stores across Europe and manage 10 distribution centers with approximately 5,000 SKUs, which serves customers through multiple channels. As Emma Sleep continues their global expansion, they needed more advanced supply chain capabilities to maintain product availability and optimize inventory levels. "RELEX demonstrated the right combination of supply chain planning capabilities, team expertise, and commitment to our success," said Ivo Bastos, Senior Director, EU Operations at Emma Sleep. "Their platform will help achieve new efficiency standards as, ensuring that we maintain the high availability and service levels that our customers expect, no matter where they shop." With the RELEX AI-driven platform, Emma Sleep will optimize demand forecasting, replenishment, and supplier collaboration across its D2C, wholesale, and retail channels. This connected approach allows Emma Sleep to anticipate demand patterns across channels, strengthen supplier relationships, optimize stock levels, and proactively address potential stockouts before they impact customers. By leveraging RELEX Diagnostics, Emma Sleep expects to automate time-consuming analyses, enabling their team to focus on strategic activities that drive value. "We are excited to partner with Emma Sleep as they optimize their supply chain operations," said Rui Saraiva, Vice President, EMEA South and MENA at RELEX Solutions. "Our platform goes beyond standard forecasting and replenishment by improving the entire purchasing process. With RELEX Diagnostics, we expect to automate analysis that previously consumed significant time, allowing the Emma Sleep team to focus on activities that drive real value. This collaboration marks an important first step in their broader transformation journey."
German Sleep Tech Brand Emma Plans 50 Stores in India, eyes ₹700 cr by FY27. * Home * News * Retail * German Sleep Tech Brand Emma Plans 50 Stores... In just two years of operations, Emma has generated more than ₹200 crore in revenue from India, making the country one of its top seven markets globally. Germany-born sleep technology brand Emma entered the Indian market with the vision of introducing scientifically engineered sleep products to a consumer base that is increasingly recognising the importance of quality sleep. Founded in Frankfurt in 2015, Emma has grown into a global sleep solutions retailer. Over the years, the company has positioned itself among the world's leading sleep brands and established a presence across 33 countries. India became part of Emma's global expansion journey in 2023, when the company entered the market through its direct-to-consumer website. In just two years of operations, Emma has generated more than ₹200 crore in revenue from India, making the country one of its top seven markets globally. The company now plans to deepen its presence and aims to position India among its top three markets in the coming years. Emma follows a digital-first omnichannel strategy in India, enabling customers to discover the brand online and later experience its products at dedicated retail outlets. The company initially focused on its D2C website before expanding to marketplaces such as Amazon and Flipkart. More recently, it has entered offline retail through experience stores where customers can test products before making a purchase. "Offline retail is still at an early stage for us in India. We currently have nine operational stores and are looking to expand that network to about 20 stores by 2026," highlights Mukul Aggarwal, Lead - Retail & Marketplaces, Emma Sleep India. The company's stores follow an experience centre format, reflecting the tactile nature of mattress purchases. "Mattresses are still a category where customers prefer to experience the product before buying. Our stores allow them to test different options and understand what suits them best," he added. Emma prefers opening stores on high streets rather than inside malls. This strategy allows the brand to maintain greater control over the customer experience, from accessibility to in-store interaction. "At the moment, offline retail accounts for roughly 12% of Emma's business in India, but with our expansion plans underway, we expect it to grow to nearly 25%," Aggarwal noted. Emma currently offers a focused product portfolio in India that includes mattresses, pillows and mattress protectors. While the brand has a much broader global range, its India offering has been carefully curated based on local consumer research.