Commerce Director

About Us

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ’action’ into ’outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

About the role:

We are looking for an experienced and visionary Ecommerce Director to be a driving force within our dynamic UK team. This individual will play a crucial role in elevating our ecommerce offerings and strategies to deliver both value and innovation to our client portfolio. The role is also responsible for the delivery of high-quality ecommerce media and marketing solutions across a range of clients and platforms (such as Amazon Ads and Criteo).

You will report into the Head of Department and be responsible for the strategic development of your clients’ accounts and the organisation of your team. Where possible, you will line manage two Account Managers and an Account Executive and be responsible for overseeing the quality of their work, career development, and training needs.

Responsibilities:

Commerce marketing

• Establish an understanding of all areas of KINESSO’s expertise and the products/services we can provide.
• Contribute to development of new ways of working and products that drive results for ecommerce team and clients.
• Keep up to date with developing commerce / retail media landscape and identify new opportunities for our clients.
• Collaborate with partners to educate and inspire internally and externally on breadth of commerce offerings and drive adoption of relevant features, including supporting key retailers’ JBP and/or Commercial agreements for the agency and clients.
• Represent, advocate and network for KINESSO/IPG at Commerce Industry events, particularly retailer-led conferences, where possible.

 Client management

• Lead the client relationship for your clients, supervising the Account Managers and Executive on day-to-day delivery.
• Drive the Strategic Commerce direction for Kenvue Northern Europe, both from a Retail Media perspective and wider Retail content and logistics.
• Work with the activation team to ensure effective client servicing relating to budget management, optimisation ways of working.
• Protect and grow commerce partnerships with our clients.
• Lead development of regular results analysis & reporting, recommendations and presentations 

 People management

• Drive the education and training programs for the wider agency, including UM and Initiative teams, ensuring staff are proficient and up-to-date with the latest ecommerce strategies and tools.
• Develop the skills and knowledge of the commerce team through supervision, feedback, and providing relevant growth opportunities.
• Delegate tasks at the right volume and level to ensure an acceptable workload for the team.
• Identify opportunities for junior team members to take ownership of tasks or projects to develop and grow. 

Commercial

• Take a proactive approach in driving revenue via upsells, developing capabilities for existing clients, and pitch support.
• Support Kinesso Operations team in tracking revenue and timesheets for the Commerce Craft in the UK.

Experience:

Required:

• Experience of team management
• A minimum of 5+ years of experience in a leadership role within ecommerce or performance marketing.
• Experience of planning and managing paid campaigns across Amazon Search and DSP, Criteo, CitrusAd and Omnichannel Offsite.
• Experience of using third party bid management tools (e.g. Skai, Pacvue) to drive ecommerce performance.
• Demonstrate an understanding of the ecommerce flywheel and the impacts of each element on total retail performance.
• Strong, polished presentation, communication, and analytical skills
• Communicate effectively at all levels, both up and down
• Strong client-facing skills: understanding client needs, maintaining relationships, building partnerships
• Knowledge of/experience with content optimisation across Amazon and other eRetailers
• Knowledge of commercial agreements.
• Knowledge of retail insight platforms such as Edge, Profitero, and others

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at [email protected] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

THE PERKS

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits: 

• Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
• Free breakfast and free lunch 
• Early finish Fridays
• Core Hours (Mon-Thurs, flexible start/finish times)  
• Retail discounts
• Electric vehicle salary sacrifice car scheme
• Wellbeing programme, including Headspace & flu jabs
• Interest-free season ticket loan
• Paid time off for Volunteering 
• Group Income Protection 
• Life Assurance 
• Private Medical Insurance or Health Cash Plan (dependent on level) 
• Group Personal Pension Plan with matched contributions from 3-6% 
• Generous Parental Leave & Pay  
• Independent mortgage advice 
• Financial education 
• Employee Assistance Programme 
• Free eye tests 
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!