Full-Time

Senior Manager

Integrated Media

Posted on 10/11/2024

AIP Connect

AIP Connect

11-50 employees

Facilitates connections among like-minded individuals

Consulting

Senior

North York, Toronto, ON, Canada

Hybrid work model with 3 days per week in office.

Category
General Marketing
Growth Marketing
Growth & Marketing
Requirements
  • Bachelor's degree or college diploma in a relevant field.
  • 7+ years of experience in strategic planning, execution and measurement of paid and digital marketing channels – with deep experience in more than one of the following channels: programmatic media, paid social, search, website, CRM
  • Experience leading a diverse team of channel subject matter experts
  • Hands-on experience across numerous media platforms would be considered an asset.
Responsibilities
  • Lead, coach and mentor a team of channel subject matter experts across paid media and owned channels (programmatic, paid social, paid search, website, CRM and media operations)
  • Lead the strategy and inputs for national paid media, website and CRM channels in the annual brand marketing plan
  • Lead the development of strategic channel plans, tactical recommendations and execution across channels of responsibility
  • Partner with integrated media team channel leads to develop robust learning agendas for each channel, connected back to brand objectives, brief and business results delivery
  • Establish the ways of working and operating rhythm for the integrated media team, including how the team partners with internal and external agency partners and vendors, channel SLAs, channel optimization approach, etc.
  • Provide deep channel expertise and thought leadership across channels of responsibility, ensuring we are recommending and executing against channel and vendor best practices
  • Collaborate with cross-functional internal and external partners to develop a cohesive marketing and media approach that balance short-term KPIs with household penetration and long-term brand equity growth
  • Lead the relationship with external agency partners, media and MarTech vendors related to areas of expertise
  • Partner with Media & CX leadership to align MarTech needs and vendor selection to key areas of business focus and growth
  • Analyze and manipulate performance data to identify areas for improvement and opportunities to optimize media spend and tactics to achieve KPIs
  • Foster strategic and tactical alignment with internal stakeholders such as brand, creative and content marketing teams
  • Clearly communicate campaign changes and performance updates to strategic partners and internal stakeholders
  • Act as backup for integrated media team on channel execution as needed
  • Stay up to date with the latest industry news and trends, and share knowledge to upskill the team

AIP Connect specializes in connecting individuals and organizations that share similar interests and goals. The team at AIP is composed of skilled connectors who leverage their extensive network and industry knowledge to facilitate meaningful relationships. They focus on understanding the unique needs of their clients to ensure that the connections they make are beneficial and appropriate. Unlike many competitors, AIP Connect emphasizes integrity and a personalized approach, prioritizing the quality of connections over quantity. The ultimate goal of AIP Connect is to foster collaboration and partnerships that lead to mutual success.

Company Stage

N/A

Total Funding

N/A

Headquarters

null, Canada

Founded

2006

Growth & Insights
Headcount

6 month growth

6%

1 year growth

6%

2 year growth

6%
Simplify Jobs

Simplify's Take

What believers are saying

  • Remote work adaptation increases demand for flexible staffing solutions.
  • AI in recruitment enhances efficiency in resume screening and candidate matching.
  • Diversity and inclusion initiatives boost demand for diverse talent pools.

What critics are saying

  • Increased competition from AI-driven recruitment platforms.
  • Economic downturns lead to reduced hiring budgets for recruitment agencies.
  • Stricter regulations on data privacy impact recruitment agency operations.

What makes AIP Connect unique

  • AIP Connect excels in staffing, consultation, marketing, outsourcing, and recruitment services.
  • The team is known for integrity, open approach, and powerful industry network.
  • AIP Connect focuses on finding the right 'fit' for clients and candidates.

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