Full-Time

Senior Manager

Integrated Media

Confirmed live in the last 24 hours

AIP Connect

AIP Connect

11-50 employees

Facilitates connections among like-minded individuals

Consulting

Senior

North York, ON, Canada

Hybrid work model with 3 days per week in office.

Category
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Marketing
Data Analysis
Requirements
  • Bachelor's degree or college diploma in a relevant field.
  • 7+ years of experience in strategic planning, execution and measurement of paid and digital marketing channels – with deep experience in more than one of the following channels: programmatic media, paid social, search, website, CRM.
  • Experience leading a diverse team of channel subject matter experts.
  • Hands-on experience across numerous media platforms would be considered an asset.
  • Demonstrated ability to lead, implement and measure robust integrated media strategies, preferably with experience working on CPG & Fast Moving Consumer Goods brands.
  • Demonstrated ability to guide, coach and mentor a team with diverse skillsets and working styles.
  • Capability to translate brand objectives and plans into actionable and measurable media strategies across paid and owned media channels.
  • Ability to build and foster strong, collaborative relationships with internal stakeholders and external partners.
  • Deep understanding of brand building and consumer acquisition strategies, with experience running full funnel, cross-channel awareness and direct response campaigns.
  • Proficiency and experience with a diverse range of media channels, platforms, technologies, and trends; Experience with Meta, TikTok, TradeDesk, Google Ads and DV360, Shopify and/or Klayvio would be considered an asset.
  • Developed understanding of ad tech across various channels, including social, programmatic, search, website and CRM.
  • Strong quantitative and data analysis skills, with the ability to leverage KPIs, data, metrics, and apply learnings in real time.
  • Robust learning agility, with the demonstrated flexibility, grit and ownership to learn new platforms and skills as the needs of the business continue to grow.
  • Positive, entrepreneurial, team-oriented spirit with excellent multitasking skills and the ability to deliver under tight timelines and adapt quickly to change.
  • Ability to travel in the USA and Canada as needed.
Responsibilities
  • Lead, coach and mentor a team of channel subject matter experts across paid media and owned channels (programmatic, paid social, paid search, website, CRM and media operations)
  • Lead the strategy and inputs for national paid media, website and CRM channels in the annual brand marketing plan
  • Lead the development of strategic channel plans, tactical recommendations and execution across channels of responsibility
  • Partner with integrated media team channel leads to develop robust learning agendas for each channel, connected back to brand objectives, brief and business results delivery
  • Establish the ways of working and operating rhythm for the integrated media team, including how the team partners with internal and external agency partners and vendors, channel SLAs, channel optimization approach, etc.
  • Provide deep channel expertise and thought leadership across channels of responsibility, ensuring we are recommending and executing against channel and vendor best practices
  • Collaborate with cross-functional internal and external partners to develop a cohesive marketing and media approach that balance short-term KPIs with household penetration and long-term brand equity growth
  • Lead the relationship with external agency partners, media and MarTech vendors related to areas of expertise
  • Partner with Media & CX leadership to align MarTech needs and vendor selection to key areas of business focus and growth
  • Analyze and manipulate performance data to identify areas for improvement and opportunities to optimize media spend and tactics to achieve KPIs
  • Foster strategic and tactical alignment with internal stakeholders such as brand, creative and content marketing teams
  • Clearly communicate campaign changes and performance updates to strategic partners and internal stakeholders
  • Act as backup for integrated media team on channel execution as needed
  • Stay up to date with the latest industry news and trends, and share knowledge to upskill the team

AIP Connect specializes in connecting individuals and organizations that share similar interests and goals. The team at AIP is composed of skilled connectors who leverage their extensive network and industry knowledge to facilitate meaningful relationships. They focus on understanding the unique needs of their clients to ensure that the connections they make are beneficial and appropriate. Unlike many competitors, AIP Connect emphasizes integrity and a personalized approach, prioritizing the quality of connections over quantity. The main goal of AIP Connect is to foster collaboration and partnerships that lead to mutual success.

Company Stage

N/A

Total Funding

N/A

Headquarters

null, Canada

Founded

2006

Growth & Insights
Headcount

6 month growth

6%

1 year growth

6%

2 year growth

6%
Simplify Jobs

Simplify's Take

What believers are saying

  • Working at AIP Connect offers the opportunity to be part of a team that values integrity and open communication, fostering a positive and trustworthy work environment.
  • Employees can benefit from the company's strong industry insights and powerful network, which can enhance their own professional growth and opportunities.
  • The company's relentless pursuit of the right 'fit' for clients can lead to high job satisfaction and a sense of accomplishment for employees.

What critics are saying

  • The highly personalized approach of AIP Connect may limit scalability and the ability to handle a large volume of clients simultaneously.
  • Relying heavily on the personal networks and industry insights of team members could pose a risk if key personnel leave the company.

What makes AIP Connect unique

  • AIP Connect's team is characterized by their innate ability to connect like-minded individuals, setting them apart from competitors who may rely more on algorithms or less personalized methods.
  • Their reputation for integrity and an open approach builds trust and long-term relationships, which is a significant competitive advantage in the networking industry.
  • AIP Connect leverages a powerful network and deep industry insights to provide tailored connections, unlike competitors who may offer more generic solutions.

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