Media & Sponsorship Director

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE BRAND MANAGEMENT TEAM

This is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within Live Nation’s Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic-minded individuals that thrive in an environment full of variables and unknowns.  If you like to sit at a desk, write white papers, and theorize on how things should work, this is not the job or team for you.  If you’re ready to do the best work of your life, we should talk.

THE JOB

The Brand Director leads day-to-day relationship and activities of Live Nation’s strategic marketing partnership with our top corporate brands within our team’s portfolio of management.  This role will have an emphasis on festivals and digital engagement platforms and may work across multiple categories, with a primary focus in the FinTech space. You will be directly involved in maximizing the value of the client relationship and performance of client’s entertainment marketing programs with a focus on:

• Client Relationship Service

• Program Activation & Performance

• Financial Performance, Budget Planning & Reporting

• Team Management & Development

• Innovation & Growth

WHAT THIS ROLE WILL DO

• Represents Live Nation with a commitment to integrity, respect for others, inclusivity, collaboration and professionalism

• Provides professional, responsive service to and communication with clients that ultimately exceeds expectations and builds trust between the client and Live Nation

• Owns the successful delivery of the full lifecycle of sponsorship programs including planning, execution, measurement, and reporting that optimizes client Net Promoter Scores (NPS) & sponsorship renewals

• Commands strategic client meetings throughout the year (e.g., periodic status meetings, mid-campaign reviews, end-of-year recap/renewal discussions), driving alignment between Live Nation and clients on strategy, delivery, and partnership performance.

• Directs the strategic planning and execution of key client activations across Live Nation assets, including venues, festivals, promotions, media, hospitality, and content programs

• Drive the financial strategy of sponsorship programs by translating forecasts and performance data into actionable insights, guiding optimization and investment decisions, and partnering with finance leadership to ensure alignment on reporting and revenue recognition.

• Owns the definition of program Key Performance Indicators (KPI) that Live Nation can directly impact and manages the measurement and optimization of those performance metrics

• Explores, applies and shares cutting-edge marketing trends, emerging technologies, and industry best practices to strategically enhance sponsorship programs and foster team-wide learning and development.

• Champions and drives department wide development initiatives that improve overall team efficiency and effectiveness

• Develops, grows, and optimizes relationships with key Live Nation teams (i.e., Digital and Social Media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients

• Focuses on growing senior key client relationships that impact strategic direction of partnership, renewals and growth as well exploring and delivering unreasonable hospitality experiences

• Serves as a primary partner to the VP of Brand Management, Creative team, and Integrated Marketing team, taking a lead role in developing strategic client roadmaps, creative programs, and new business/growth opportunities.

• Reviews, edits, and strategically negotiates relevant deal points and contracts for prospective client programs, collaborating actively with Sales and Legal teams to finalize contractual agreements for new sponsors

• Leads and champions peer support and mentorship initiatives, actively facilitating the assimilation of new staff into Live Nation and guiding the professional growth of early-career professionals and College Associates/Interns

• Stewards’ critical internal engagement activities tied to brand partnerships including strategic account reviews and annual planning, internal check-ins, and renewal roadmaps

• Develops detailed knowledge of client's industry/business and leverages insights to create and close incremental business development opportunities

• Critically analyze how Live Nation is investing resources (people, budgets, focus, etc.) in the delivery of client programs to achieve and exceed objectives and expectations

• Prepare mitigation plans and thoroughly understand financial implications on both client performance and Live Nation (i.e. artists, festivals, operations, venues)

WHAT THIS PERSON WILL BRING

• 9-12 years of direct experience in brand or account management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies

• 5+ years of employee and/or agency team management experience

• Experience managing a portfolio of customers or clients with $5M+ in annual revenue

• The ideal candidate will have experience with FinTech brands, loyalty platforms, product marketing and go-to-market strategy development

• Strong project management skills including ability to communicate, prioritize, manage, and organize simultaneous projects and deadlines

• Excellent communication skills – written, verbal, presentation and visual storytelling

• A proactive, collaborative, and organized working style

• Excellent interpersonal skills for building relationships internally and externally

• Track record of working with recognizable global brands and growing client relationships

• Experience with marketing programs across physical and digital components

• Record of success building, selling, and delivering innovative marketing programs with measurable results

• Knowledge of consumer and market research with ability to integrate sponsorship program recommendations, recaps and other client-oriented communications

• Proficiency in enterprise technology platforms including AI, Microsoft Office, Keynote, Salesforce, Slack, Asana, Tableau or other relevant applications

• Strong passion for branding, marketing, and the music industry including knowledge of relevant artists and industry trends

• Ability to travel up to 30% of time or more in season, often nights and weekends and occasionally without significant advanced notice

• Strong financial management skills including ability to manage multiyear budgets and forecast with confidence

• Ability to examine and interpret results, auditing for errors and highlighting opportunities and trends

• Ability to proactively identify potential problems and utilize sound decision making to implement the best solutions, relying on managers to provide input and solutions only when necessary

• Ability to use data-informed decision making across program enhancements, budgeting and optimization partnerships

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

WEALTH: 401(k) program with company match, stock reimbursement program

FAMILY: New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support

CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position is: $100,000 - $110,000 USD.

** Pay is based on a number of factors including market location, qualifications, skills, and experience. 

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.