Full-Time

Senior Vice President

Digital Content Strategist

Posted on 8/21/2024

Weber Shandwick

Weber Shandwick

1,001-5,000 employees

Global communications and marketing firm

Consulting
Consumer Software
Social Impact

Senior, Expert

Detroit, MI, USA

Category
Social Media Management
Social Media Marketing
Social Media Strategy
Social Media
Required Skills
Communications
Marketing
Data Analysis
Requirements
  • At least 10 years’ experience in social media management, employee advocacy, and executive social media support, with a proven track record of developing and executing successful strategies and leading and managing social and digital programs.
  • Possess expert-level proficiency in social media platforms and inherent curiosity about emerging platforms. Should be willing to experiment with cutting-edge platforms and techniques and explain the 'why this matters' to client at a strategic level.
  • Excellent communication and collaboration skills, capable of working across departments to achieve strategic alignment and cohesive messaging.
  • Exceptional attention to detail and commitment to creating high-quality, engaging content.
  • Have experience leveraging social media analytics and working with an analytics team to measure campaign ROI and generate insights that inform future recommendations and decisions.
  • Bachelor’s degree in Communications, Marketing, or a related field.
Responsibilities
  • Serve as the digital content strategy lead for a major automotive client.
  • Become an expert on our client’s business and how their communications objectives help achieve business goals.
  • Develop and implement comprehensive, actionable social media strategies that align with the client’s communication objectives.
  • Collaborate with internal and external agency teams to develop and implement integrated media strategy, media planning and program execution.
  • Works autonomously on POVs and thought leadership pieces for internal and external communications (clients and industry).
  • Oversee daily operations and content for client’s corporate social media channels, ensuring timely and consistent publishing.
  • Approve and manage publishing plans and content, maintaining high standards of quality and alignment with client’s brand voice.
  • Manage and create content for the client employee social advocacy program, adapting internal stories and external content for social sharing to drive employee engagement.
  • Analyze and optimize advocacy performance, providing insights and recommendations to enhance program effectiveness.
  • Provide strategic social media support to communications leads, including content creation and platform training for executives.
  • Ensure excellence in executive social media by aligning efforts with client’s communication goals and enhancing executive presence across social platforms.
  • Identify and develop proactive content ideas that align with current social media trends, ensuring the client’s corporate and internal social channels remain relevant and engaging.
  • Collaborate with internal teams and the agency to generate innovative content that drives brand engagement and reflects client’s commitment to staying ahead of social media trends.

Weber Shandwick offers communication and marketing services, including public relations, advertising, and digital marketing, to a variety of clients such as corporations and non-profits. The firm generates revenue through service fees for tailored solutions like media relations and social media strategy. It stands out from competitors with its strong focus on diversity, equity, and inclusion, as well as sustainability initiatives. The company's goal is to help clients achieve their objectives through effective communication strategies while promoting an inclusive and responsible approach.

Company Stage

M&A

Total Funding

$2.2M

Headquarters

Hempstead, New York

Founded

2001

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
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Simplify's Take

What believers are saying

  • Expansion in healthcare offers opportunities for specialized communication strategies.
  • Recognition as Asia-Pacific Regional Consultancy of the Year boosts reputation.
  • Focus on mental health initiatives enhances employee engagement and productivity.

What critics are saying

  • Recent layoffs in New York and Chicago may affect employee morale.
  • New executive appointments could disrupt existing client relationships.
  • Rapid healthcare growth may stretch resources, risking service delivery issues.

What makes Weber Shandwick unique

  • Weber Shandwick excels in culturally relevant and inclusive marketing campaigns.
  • The firm is recognized for its innovative AI-driven analytics and PR measurement tools.
  • Weber Shandwick has a strong presence in the APAC region, winning regional awards.

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