Full-Time

Vice President

Marketing, Consumer Products

Confirmed live in the last 24 hours

Daily Wire

Daily Wire

51-200 employees

Digital media company for conservative audiences

Consumer Software
Entertainment

Expert

Nashville, TN, USA

Position requires onsite presence in Nashville, TN.

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Branding/Brand Strategy
Marketing
Web Development
Graphic Design
Requirements
  • Bachelor's degree in Business Administration, Marketing or related field
  • Minimum 10 years Marketing experience with 10+ years in leadership roles
  • eCommerce retail experience and ideally subscription experience
  • Experience driving customer acquisition and retention
  • Research experience in quant and qual to build customer personas and identify sales and merchandise opportunities
  • Extensive brand strategy, campaign briefing, development, execution and management
  • Effective cross-functional collaboration and partnership across a variety of internal partners: performance marketing, loyalty/membership, creative, PR, finance, etc.
  • Enthusiastic, motivated, innovative, creative team player
Responsibilities
  • Partner with the President of Consumer products and the CMO to build and execute multi-year growth strategies for the consumer products division.
  • Develop and implement an omni customer-led marketing strategy –– with clear KPIs –– that deliver on acquisition and retention goals while building brand love.
  • Build a marketing culture that champions/is oriented around the customer, driven by insights, measurement and always on optimization.
  • Synthesize priorities and build comprehensive plans to drive demand – effectively allocating and managing budget and resources to maximize brand impact on sales, profit & valuation.
  • Works cross-functionally with the marketing leaders of Performance Marketing, Lifecycle Marketing, Creative, and Communications to build and execute short and long-term customer acquisition strategies.
  • Maximize and grow our position with conservative audiences aligned with the mission of our company.
  • Set a calendar of key promotional beats for each product line, aimed at maximizing all annual paid, earned and owned customer touch points.
  • Develop best in class retail, social and digital storytelling and experiences that are disruptive and push the brand forward in new ways.
  • Lead innovation in social strategy –– leveraging creators, influencers and platform led ideas to drive brand relevance within target audiences and personas from casual content consumers to dedicated subscribers.
  • Collaborate with Partner Marketing & Ad Sales Marketing to create opportunities with brand partners that drive mutual business results.
  • Actively drive and build authentic communities at the local level, creating plans with national reach and measurable local impact.
  • Grow and develop a high performing team of internal and external resources (marketers, web developers, copywriters, graphic designers, producers, directors, photographers, etc).
  • Experience and comfort level working in a fast-paced and entrepreneurial environment where speed, rolling up your sleeves and self-sufficiency are key to success.

Daily Wire operates in the digital news and entertainment market, focusing on providing content for a conservative audience. The company offers news articles, opinion pieces, and entertainment through its website, dailywire.com, featuring various shows and podcasts that discuss current events, politics, and culture. Daily Wire generates revenue through advertising on its free content and subscription fees from its premium membership, "Daily Wire Insider," which grants access to ad-free content and exclusive articles. Unlike many mainstream media outlets, Daily Wire emphasizes conservative viewpoints, catering to an audience that feels underrepresented. The company's goal is to deliver content that resonates with conservative ideologies while diversifying its revenue through merchandise sales and partnerships.

Company Stage

Late Stage VC

Total Funding

$48.6M

Headquarters

Los Angeles, California

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased interest in conservative media boosts potential subscribers and advertisers for Daily Wire.
  • DailyWire+ platform launch could broaden audience and increase subscription revenue.
  • Daily Wire's influence as a watchdog enhances its reputation and credibility.

What critics are saying

  • Competition from conservative media outlets like Blaze Media and Newsmax is increasing.
  • Controversial content may lead to advertiser backlash and reduced revenue.
  • Legal challenges from perceived discriminatory content could pose financial risks.

What makes Daily Wire unique

  • Daily Wire offers a conservative slant on news, appealing to underrepresented audiences.
  • The company combines advertising and subscription services for diversified revenue streams.
  • Daily Wire's premium membership provides ad-free content and exclusive articles.

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Benefits

Health Insurance

Paid Time Off

401(k) Retirement Plan

401(k) Company Match