Director – Product Marketing

Confirmed live in the last 24 hours



51-200 employees

Travel technology and procurement platform


Toronto, ON, Canada

Required Skills
  • Bachelor's degree with 10 years' marketing experience with at least 5+ years in B2B product marketing.
  • Proven experience in product marketing, preferably in travel technology with a consistent record of developing and implementing successful product marketing programs.
  • Have owned end-to-end product launches with customer adoption as the primary success metric.
  • Demonstrated ability to work with products to help narrate roadmap and message the value proposition of release cycles to our customers.
  • Ability to use insights, data, and statistical analyses to drive marketing decisions and optimize campaigns.
  • Experience working in cross-functional teams and leading multiple projects simultaneously.
  • Adept at working in a cross-functional, matrixed organization with demonstrated ability to collaborate, lead, influence and gain internal mindshare.
  • Ability to move at a fast pace and comfortable in an iterative environment.
  • Passion for travel!
  • Lead development of product marketing initiatives 'end to end' (including positioning, messaging, creative development, GTM plans, execution, measurement and reporting) that drive goals & KPIs.
  • Ideates, creates, delivers, and scales storytelling bringing product value to life through development of story arc, tension, and release while keeping in mind a problem-solution orientation.
  • Craft compelling product narratives, differentiated positioning, and resonant messaging.
  • Hands-on creation of a range of marketing assets, including sales enablement, lifecycle campaigns, social media, event keynotes, etc.
  • Define and refine product messaging and positioning that effectively communicates the value proposition to target audiences and differentiates our products in the market.

TripArc provides a comprehensive travel technology and procurement platform, offering products from over 200 Destination Management Companies, a travel agency platform, and a tour operator platform, all developed internally. The company negotiates direct net rate contracts and commissionable rates with amenities for travel partners, facilitating efficient distribution through tour operators and travel advisors to drive production.

Company Stage


Total Funding



Toronto, Canada



Growth & Insights

6 month growth


1 year growth


2 year growth