Associate Lifecycle Marketing

The Associate, Lifecycle Marketing supports lifecycle marketing initiatives through high-quality email production as well as the execution for Unconverted Lead (UCL) campaigns. This role is critical in translating conversion strategy into precise execution while generating insights that strengthen first-box performance.

Detailed Responsibilities

Lifecycle Email Production

• Build and QA weekly BAU lifecycle emails across UCL, zero-order, referral, reactivation, and others as needed and/or as bandwidth allows.
• Build and deploy A/B test variants using existing capabilities developed by the Lifecycle Marketing Technology team
• Leverage existing audiences, personalization, and automation tools to execute campaign and test plans
• Maintain accurate launch and end dates for all campaigns and make approved content updates according to quarterly roadmap

UCL Campaign Execution, Testing & Optimization

• Own end-to-end execution of UCL campaigns across email and SMS
• Manage segmentation logic, suppression rules, scheduling, and QA to ensure accurate and timely deployment
• Support audience leads (UCL and reactivation) in the development of the content calendar, translating strategic priorities into executable campaign plans
• Support structured reporting for UCL experiments, summarizing lift, performance trends, and business impact
• Identify optimization opportunities and propose new test ideas based on campaign performance
• Surface actionable insights that inform ongoing first-box conversion strategy

This position requires 0% travel

Qualifications

The requirements listed below are representative of the knowledge, skill, and/or ability needed for this role. Reasonable accommodations may be made to enable individuals with disabilities.

• Completion of a four-year degree program in a related field
• A minimum of 2 years of hands-on experience using a marketing automation platform, preferably Salesforce Marketing Cloud
• Intermediate proficiency in HTML and CSS
• Strong preference to have experience in AMPscript
• Ability to manage multiple overlapping campaigns, coordinate cross-functional teams, and meet strict deadlines
• Analytical mindset with excellent attention to detail
• Strong understanding of email marketing fundamentals and lifecycle marketing best practices
• Strong interpersonal skills and a demonstrated track record of enabling repeatable processes
• Completion of a four-year degree program in a related field

More About Us

Illinois Pay Range 65000 - 70000 USD