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Full-Time

Senior Vice President

Media Investment

Posted on 9/3/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Consulting

Expert

Chicago, IL, USA

Category
Business Research
Strategy Development
Business Development
Business & Strategy
Required Skills
Communications
Marketing
Data Analysis
Requirements
  • 15+ years of media planning and buying experience, with a strong focus on performance media.
  • Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent.
  • Analytical background – comfort with data and numbers.
  • 10+ years of people managing experience, overseeing five or more reports in an account management/client services team.
  • Deep industry relationships with ad tech firms, brand teams, and publisher partners.
  • Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients.
  • Strong communication and writing skills—you’re poised, precise, and above all, kind when engaging with others.
  • Able to package, merchandise, and sell in concepts and new opportunities.
  • Strategic thinking and able to see the bigger picture.
  • Self-starter with ability to work independently and in a collaborative team setting.
Responsibilities
  • Oversee a team of Investment leaders across channels and lines of business, helping define and create innovative investment solutions that differentiate Publicis in the marketplace.
  • Partner alongside Paid Search, Paid Social, Video, Commerce, and Programmatic practice leads to develop cohesive go-to-market approach that spans channels.
  • Operate as a connective tissue with internal agency capabilities to ensure that all relevant teams are aware of media investment details and have a central point of contact to represent the broader investment portfolio.
  • Speak fluently to multiple media channels, for both existing clients and in new business pitches.
  • Nurture relationships with key partners in the media marketplace to build strategic partnerships that benefit the agency and our clients (i.e. Spotify, Google, Meta, Disney, Amazon, etc.).
  • Work with Publicis Media leadership to bring agency/holding company tools and offerings to our clients to drive immediate value.
  • Leverage historic analytics/performance to validate investment strategies, inform tactical decisions and exhibit ongoing willingness to optimization performance for campaign success.
  • Bring innovative solutions and out of the box thinking to partners and clients.
  • Be a leader through strength and stability -- functioning as a point of escalation for clients and team members as needed.

Company Stage

IPO

Total Funding

N/A

Headquarters

Paris, France

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
  • The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
  • The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.

What critics are saying

  • The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
  • Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.

What makes Publicis Groupe unique

  • Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
  • The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
  • Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.