Responsibilities

• Write high-quality technical and non-technical articles about BNB Chain and the blockchain industry 
• Stay up-to-date with the latest advancements in blockchain technology, ensuring that our solutions remain at the forefront of the industry
• Co-create and implement the Content strategy for BNB Chain, ensuring branding and messaging consistency across all touchpoints – and across the different entities in the ecosystem
• Create high quality and highly engaging content for our blog and websites, optimized for SEO Develop repeatable formats and evergreen content
• Improve brand messaging, thought leadership, and content creation according to our target audiences through a data-driven approach
• Collaborate with the rest of the Marketing team on digital campaigns, through an SEO-driven content creation strategy
• Develop an internationalization strategy, building upon the existing focus on anglophone countries
• Work with internal and external designers, copywriters, and video makers to ensure highly engaging graphic and motion design assets are produced for our target audiences
• Collaborate with the rest of the marketing team to ensure the team is well aligned with Growth and Community, and making the best use of data-driven insights
• Collaborate with team leads in Engineering, Business Development, and other entities in the BNB ecosystem to deliver relevant and consistent campaigns and User Experience
• Provide regular reports and insights to the wider Marketing team and Leadership

Requirements

• Technical background in blockchain and deep understanding about the industry 
• 3+ year of experience in content writing in blockchain 
• Deep knowledge about BNB Chain infrastructure and ecosystem 
• Outstanding copywriting skills, and spoken English
• Experience with data-driven content creation, including SEO-driven content marketing
• Produce well-researched content for publication online
• Organize writing schedules to complete drafts of content or finished projects within the deadlines
• Communicate and cooperate with a writing team, including content writers, editors, and web publishers
• Follow an editorial calendar, collaborating with other members of the content production team to ensure the timely delivery of materials
• Develop related content for multiple platforms, such as websites, blogs, etc
• Monitor and analyse the performance of work to offer suggestions for improvement
• Participate in content strategy and brainstorming sessions with the wider department
• Optimise content effectiveness by using SEO best practices plus analytical tools such as Google Analytics
• Be process-driven, detail-oriented but also pragmatic and service-focused
• Competent working in a fast-paced environment with multiple stakeholders
• Keep open lines of communication, collaborate with other stakeholders
• Be able to work in a remote, distributed team
• Other European languages are a bonus
• Comfortable using decentralized Crypto software such as Metamask, TrustWallet, DEXs Liquidity Pools, etc.