Technical Content Writer
Posted on 4/4/2023
Experience Level
Desired Skills
Google Analytics
  • Technical background in blockchain and deep understanding about the industry
  • 3+ year of experience in content writing in blockchain
  • Deep knowledge about BNB Chain infrastructure and ecosystem
  • Outstanding copywriting skills, and spoken English
  • Experience with data-driven content creation, including SEO-driven content marketing
  • Produce well-researched content for publication online
  • Organize writing schedules to complete drafts of content or finished projects within the deadlines
  • Communicate and cooperate with a writing team, including content writers, editors, and web publishers
  • Follow an editorial calendar, collaborating with other members of the content production team to ensure the timely delivery of materials
  • Develop related content for multiple platforms, such as websites, blogs, etc
  • Monitor and analyse the performance of work to offer suggestions for improvement
  • Participate in content strategy and brainstorming sessions with the wider department
  • Optimise content effectiveness by using SEO best practices plus analytical tools such as Google Analytics
  • Be process-driven, detail-oriented but also pragmatic and service-focused
  • Competent working in a fast-paced environment with multiple stakeholders
  • Keep open lines of communication, collaborate with other stakeholders
  • Be able to work in a remote, distributed team
  • Comfortable using decentralized Crypto software such as Metamask, TrustWallet, DEXs Liquidity Pools, etc
  • Write high-quality technical and non-technical articles about BNB Chain and the blockchain industry
  • Stay up-to-date with the latest advancements in blockchain technology, ensuring that our solutions remain at the forefront of the industry
  • Co-create and implement the Content strategy for BNB Chain, ensuring branding and messaging consistency across all touchpoints - and across the different entities in the ecosystem
  • Create high quality and highly engaging content for our blog and websites, optimized for SEO Develop repeatable formats and evergreen content
  • Improve brand messaging, thought leadership, and content creation according to our target audiences through a data-driven approach
  • Collaborate with the rest of the Marketing team on digital campaigns, through an SEO-driven content creation strategy
  • Develop an internationalization strategy, building upon the existing focus on anglophone countries
  • Work with internal and external designers, copywriters, and video makers to ensure highly engaging graphic and motion design assets are produced for our target audiences
  • Collaborate with the rest of the marketing team to ensure the team is well aligned with Growth and Community, and making the best use of data-driven insights
  • Collaborate with team leads in Engineering, Business Development, and other entities in the BNB ecosystem to deliver relevant and consistent campaigns and User Experience
  • Provide regular reports and insights to the wider Marketing team and Leadership
Desired Qualifications
  • Other European languages are a

1,001-5,000 employees

Largest cryptocurrency exchange
Company Overview
Binance is committed to furthering the freedom of money; its products, services, and internal processes all have freedom baked in them. Binance seeks to empower other organizations through open platforms and infrastructure that support them in building great products.
  • Competitive salary
  • Option to be paid in crypto
  • Health insurance
  • Flexible working hours
  • Remote work for many roles
  • Company sponsored holidays
  • Learning and development programs
  • Free language classes
  • Relocation support
  • International transfers mid-career
Company Core Values
  • User-Focused - We protect our users by putting our users' needs first and delivering quality service
  • Freedom - We execute responsibly and autonomously. We empower those around us.
  • Collaboration - We communicate openly. We work as a team towards shared goals to build the ecosystem together.
  • Hardcore - We are results driven. We get things done. When we fail, we learn fast, and pick ourselves up.
  • Integrity - We are accountable for our actions. When we make mistakes, we fix them. We always act ethically. We never punch down.