Digital Engagement Producer

About the Opportunity

Job Summary

The Digital Engagement Producer creates personalized, engaging digital experiences for our award-winning daily news operation (Northeastern Global News) and digital newsletters, supporting the university’s Communications strategy focuses on promoting the university, its faculty, students, and community by showcasing leadership and innovation across the enterprise. Drive audience growth and engagement through strategic content production and optimization.

Optimize digital newsletters and implementing strategies to grow newsletter audience, and drive readers to news platforms, while also packaging and producing high-quality content for news website. Collaborate with digital, social, and editorial teams and use data-driven personalization, A/B testing, and innovative content formats to deliver digital experiences that engage users.

The position is based on the Boston campus. After-hours and weekend work are routinely required.

Minimum Qualification

Knowledge and skills required for this position are typically acquired through the completion of a Bachelor degree and 2-4 years of experience in digital content production, email marketing, and audience growth. Experience in higher education is not needed, nor is it desired.

• A demonstrated ability to grow newsletter subscriber bases and improve user engagement metrics

• Effective experience with email marketing automation platforms (Mailchimp preferred)

• Familiarity with content management systems (WordPress preferred)

• Knowledge of analytics tools (Google Analytics, email performance tracking)

• Basic understanding of SEO best practices

• Detail-oriented with strong attention to accuracy, consistency, and quality in content production

• Collaborative team player who works effectively with cross-functional teams

• Creative problem-solver who can balance engaging content creation with data-driven decision making

• Highly motivated with an enthusiasm for testing new approaches and optimizing content performance

• Effective communication skills

Key Accountabilities & responsibilities :

Newsletter Audience Growth (60%)

• Develop and execute comprehensive strategies to grow our newsletter subscriber base and improve our user engagement metrics

• Design and implement A/B testing for email campaigns to optimize open rates and click-through rates

• Monitor email performance metrics and continuously optimize campaigns based on engagement data

• Implement strategies to convert website visitors into newsletter subscribers

• Analyze subscriber data to identify growth opportunities and optimize content delivery timing

Website Content & Multimedia Experiences (40%)

• Package and optimize news stories for enhanced web presentation and user engagement

• Collaborate with the editorial team to transform news content into engaging digital formats

• Optimize all web content for SEO, accessibility, and user experience to maximize reach and engagement

• Work with the digital team to develop multimedia storytelling formats that drive deeper engagement

• Ensure consistent, high-quality content delivery across the website and newsletters

Position Type

Marketing and Communications

Additional Information

Northeastern University considers factors such as candidate work experience, education and skills when extending an offer.  

All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.

Compensation Grade/Pay Type:

108S

Expected Hiring Range:

$59,425.00 - $83,935.00

With the pay range(s) shown above, the starting salary will depend on several factors, which may include your education, experience, location, knowledge and expertise, and skills as well as a pay comparison to similarly-situated employees already in the role. Salary ranges are reviewed regularly and are subject to change.