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Consumer Growth Marketing Lead
Lifecycle
Posted on 7/15/2022
INACTIVE
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Asana
Data Analysis
Management
Marketing
Requirements
  • 4+ years experience in developing consumer go-to-market programs across owned channels including email, push notifications, and/or in-app marketing
  • Strong analytical skills, understanding of A/B testing and holdout test methodologies, ability to draw conclusions and scale batch test learnings into automations
  • Deep understanding of how to build dynamic and personalized customer lifecycle experiences across email and mobile channels
  • Proven project management experience with ability to indirectly manage and build consensus across cross-functional teams, including creative and analytics
  • Entrepreneurial spirit to build growth marketing strategy and operations from scratch, with defined views on testing and learning
  • Strong communication skills to collaborate optimally with cross-functional teams, specifically with product, creative, engineering, and client success teams
Responsibilities
  • Assist Lifecycle Program Leads with optimizing cross-channel (email, push, in-app) campaigns that support our Affirm's users through their entire lifecycle, including onboarding, engagement, and retention programs
  • Understand and evaluate existing journeys and recommend improvements
  • Manage lifecycle projects through the pipeline. Track progress using Asana to ensure all campaigns are on-schedule
  • Own organization and documentation of team calendars, processes, test results, and program strategies
  • Develop campaign briefs in line with strategic objectives and audience
  • Optimize our email and push channels through continual testing of copy, creative, timing, incentives, targeting, frequency, and more
  • Prepare regular performance reports and analysis to share out with the broader team to drive continuous improvement of our lifecycle programs
  • Continuously improve lifecycle programs through user segmentation and content personalization strategies by using user attributes, behavior and preference
  • Work with Marketing Operations to build and execute campaigns across channels
  • Collaborate with Creative and go-to-market functions to ensure that we are driving performance while powerfully communicating our brand and product through relevant, engaging content
  • Partner with Analytics, Engineering and Machine Learning teams to increase campaign performance through better tooling, automation and personalization
Desired Qualifications
  • Experience with consumer finance, mobile apps, or payments is a plus
Affirm

1,001-5,000 employees

Point of sale installment loans for consumers
Company mission
Affirm seeks to deliver honest financial products—to improve lives. The company operates a buy-now-pay-later platform for consumers at the point of sale.
Benefits
  • Spending wallets: Access tech, food, lifestyle, and family planning wallets for your expenses
  • Supportive communities: Get involved with our employee resource groups and community groups
  • Remote-first workforce: If your role is remote, you can set up shop anywhere in your home country
  • Generous time off: Take the time you need when life happens
  • Health benefits: Get a plan that fits your needs
  • Mental healthcare: Take care of your mind with great mental health programs
  • Parental leave: Birth and non-birth parents get 18 weeks paid leave. Plus, a 4-week return-to-work transition program, at full base pay.
  • Compensation: We have a simple, flexible, and transparent remote-first compensation structure so you can make the best decisions for yourself and your family.
  • Away days: We offer 24 company-wide paid days off—which help our teams collectively pause to recharge.
  • Learning & development: Engage in exciting learning programs to level up your growth.
Company Values
  • People come first: We consider our impact on people’s lives before we think about our own interests.
  • No fine print: We are completely transparent and honest—with our customers and with each other.
  • It's on us: We take full accountability for our actions, never shirking responsibility or passing the buck.
  • Simpler is better: We make complex things simple and clear.
  • Push the envelope: We never stop innovating, taking smart risks, and raising the bar.