Full-Time
Marketing Operations Manager
Confirmed live in the last 24 hours
Veza
201-500 employees
Cloud-based identity access management platform
No salary listed
Senior
Remote in USA
Candidates must be based in the United States.
- 5+ years in marketing operations or a similar role, ideally within a B2B SaaS or security company
- Proficient with marketing automation platforms (e.g., HubSpot, Marketo)
- Salesforce expertise required
- Skilled in analyzing and interpreting data
- Proven ability to design and implement scalable marketing workflows and processes
- A team player who thrives in cross-functional environments
- Highly organized with a focus on accuracy and process optimization
- Own and manage marketing automation platforms (e.g., HubSpot, Marketo) and ensure seamless integration with CRM systems (Salesforce)
- Maintain and enhance marketing databases, ensuring data hygiene and segmentation accuracy
- Collaborate with Sales and Revenue Operations to optimize MQL routing, lead scoring, and follow-up processes
- Develop and maintain dashboards to measure marketing performance, pipeline impact, and campaign ROI
- Analyze marketing data to identify trends, insights, and opportunities for optimization
- Report regularly on the effectiveness of campaigns and provide recommendations for improvement
- Design, document, and implement scalable processes to improve marketing efficiency
- Work closely with demand generation, content, and digital marketing teams to streamline workflows and campaign execution
- Support campaign planning with audience segmentation, performance insights, and attribution modeling
- Partner with Sales, Product Marketing, and Revenue Operations to ensure alignment on go-to-market strategies
- Collaborate with finance and leadership to forecast and report marketing contributions to revenue
- Act as the key operational liaison between marketing and other departments to drive results
- Experience in cybersecurity or identity industries
- Familiarity with lead scoring models and ABM (Account-Based Marketing) strategies
- Advanced certifications in Salesforce or marketing automation platforms
- Experience mentoring or managing junior team members
Veza offers a cloud-based platform for identity access management (IAM) that helps global enterprises monitor and manage access permissions. Its main product, the Veza Access Control Platform, provides real-time insights into who has access to what, particularly in complex multi-cloud environments. The platform automates access reviews and manages the identity lifecycle, reducing administrative tasks. Veza's credibility is reinforced by its partnership with Blackstone, indicating a strong presence in the industry.
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$121.6M
Headquarters
Palo Alto, California
Founded
2020
Simplify's Take
What believers are saying
- Veza's integration with AI enhances automation and access control processes.
- The rise in remote work increases demand for identity access management solutions.
- Veza's subscription model provides a steady revenue stream and scalability.
What critics are saying
- Rapid AI advancements could outpace Veza's current capabilities, affecting competitiveness.
- New strategic shifts from leadership changes may disrupt current operations.
- The competitive IAM landscape could erode Veza's market share.
What makes Veza unique
- Veza's Access Platform offers real-time monitoring of over-privileged access and identity threats.
- The platform integrates with over 200 systems, including Google Drive and CrowdStrike.
- Veza's Authorization Graph provides a unified view of access permissions across enterprise systems.
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Benefits
Company Equity
Growth & Insights and Company News
6 month growth
↓ -10%1 year growth
↓ -6%2 year growth
↓ -1%Veza has released Access AI, a generative AI-powered solution to maintain the principle of least privilege at enterprise scale.
PALO ALTO, Calif.--(BUSINESS WIRE)--Veza, the identity security company, today announced that Digital River, a global commerce enabler directly connecting brands and buyers, has selected Veza’s Access Platform to replace a legacy Identity Governance and Administration (IGA) product. This strategic decision underscores Digital River’s commitment to modernizing its infrastructure for identity security, as Veza will help automate all lifecycle access changes with one unified solution.After a thorough evaluation of various identity tools, Digital River chose Veza’s Access Platform for its ability to meet the evolving demands for lifecycle access in a modern, cloud-forward business. Veza's innovative approach, fueled by the Veza Access Graph, is powering Digital River's vision for secure and compliant access delivered efficiently across its global network.“With every business facing non-stop cyberthreats, identity security is the key to securing our critical data,” said Kumar Dasani, Vice President, Chief Information Security Officer, Digital River. “Veza provides us with the ability to provision, deprovision, review and certify the correct access permissions for human and non-human identities on a continuous basis. This makes it easy to maintain the principle of least privilege and prevent access violations before they happen.”Unlike traditional IGA, Veza lets security and identity teams manage the reality of true permissions with comprehensive coverage for cloud infrastructure, on-premises apps, data systems, SaaS apps, and custom apps. Veza delivers rapid time to value by connecting to data targets with over 200 integrations, including the Veza Open Authorization API (OAA) for connecting quickly to custom and on-premises apps
Veza, the Identity Security company, announced the appointment of Mike Towers as Chief Security & Trust Officer. In this role, Towers will spearhead Veza’s cybersecurity and data protection strategy, lead Veza’s Advisory Board, evolve Veza’s product and platform capabilities, and showcase to customers the unique value of Veza’s industry-leading Access Control Platform.“I am happy to have Mike join Veza on their mission because they share a passion for revolutionary approaches to cybersecurity challenges.”As a career security executive and recognized expert in digital transformation and trust, Towers’ arrival marks a significant addition to Veza’s senior leadership team. His previous tenure as Chief Digital Trust Officer at Takeda, coupled with his time as Chief Information Security Officer (CISO) at Allergan plc and GlaxoSmithKline (GSK), has equipped Towers with the hands-on experience to advance trusted digital and data platforms, and ultimately transform how leading organizations secure and manage access in today’s interconnected world.Marketing Technology News: Microsoft Unveils New Generative AI and Data Solutions Across the Shopper Journey, Offering Copilot Experiences Through Microsoft Cloud for Retail“With Veza, we are taking on cybersecurity’s toughest challenge – helping organizations understand who can take what action on what data,” said Tarun Thakur, Co-Founder & CEO, Veza. “To be successful in our mission, we look for leaders and people who innately believe in our mission to help secure access to data everywhere. Today, we added one of the world’s most respected cybersecurity leaders to our leadership team. Mike’s vast experience helping organizations navigate digital trust, global information security and risk management will enable us to drive meaningful change for our customers.”The addition of Towers comes during an important inflection point in cybersecurity
PALO ALTO, Calif.--(BUSINESS WIRE)--Veza, the Identity Security company, today announced the appointment of Mike Towers as Chief Security & Trust Officer. In this role, Towers will spearhead Veza’s cybersecurity and data protection strategy, lead Veza’s Advisory Board, evolve Veza’s product and platform capabilities, and showcase to customers the unique value of Veza’s industry-leading Access Control Platform.As a career security executive and recognized expert in digital transformation and trust, Towers’ arrival marks a significant addition to Veza’s senior leadership team. His previous tenure as Chief Digital Trust Officer at Takeda, coupled with his time as Chief Information Security Officer (CISO) at Allergan plc and GlaxoSmithKline (GSK), has equipped Towers with the hands-on experience to advance trusted digital and data platforms, and ultimately transform how leading organizations secure and manage access in today’s interconnected world.“With Veza, we are taking on cybersecurity’s toughest challenge - helping organizations understand who can take what action on what data,” said Tarun Thakur, Co-Founder & CEO, Veza. “To be successful in our mission, we look for leaders and people who innately believe in our mission to help secure access to data everywhere. Today, we added one of the world’s most respected cybersecurity leaders to our leadership team. Mike’s vast experience helping organizations navigate digital trust, global information security and risk management will enable us to drive meaningful change for our customers.”The addition of Towers comes during an important inflection point in cybersecurity
Veza also recently announced an integration with CrowdStrike to combat identity-related breaches, and launched groundbreaking new features for non-human identity management, privileged access monitoring, SaaS access security, next-gen IGA, and data system access.