Director of Product and Commercial Strategy

Who Are We?

Prolaio believes that continuous learning and collaboration can make a significant difference in how heart care is administered. We are creating smarter ways to address heart disease and heart risks by uniting patients, care teams, and researchers on a secure, technology-enabled platform that drives clinical innovation and offers a path towards better patient outcomes.

This is precision cardiology, and we know it’s within reach.

What Will You Do?

The Overview

Prolaio is scaling its “dual-engine” platform for healthcare providers and pharmaceutical partners. We are seeking a strategic product leader who will own the "outside-in" perspective for our product organization—ensuring our roadmap is shaped by deep market understanding, competitive intelligence, and commercial viability.

This role is the strategic counterpart to our Director of Product Management, who leads execution and engineering partnership. As Director, Product + Commercial Strategy you will define who we are building for (Personas), where we fit in the ecosystem (Competitive Landscape), and how we capture value (Pricing & Packaging). You will partner closely with Product Management to ensure these insights translate into roadmap priorities. You will ensure that our roadmap is not just technically feasible, but commercially viable.

The Specifics

• Market Intelligence & Competitive Strategy
  • Own the company’s market and competitive intelligence function. Go beyond surface-level analysis to deconstruct competitor capabilities (sensor fidelity, algorithm claims, clinical evidence, pricing structures). Maintain a live Threat Matrix covering direct competitors and asymmetric.
  • Conduct ongoing TAM/SAM/SOM analysis and identify emerging market segments, adjacencies, and white space opportunities.
  • Monitor regulatory, reimbursement, and industry trends that impact product-market fit.
• Pricing, Packaging & Commercial Strategy
  • Design the SKU architecture for our hardware-enabled SaaS model. Develop tiered packaging (Good/Better/Best) that supports upsell motion and aligns with customer value perception.
  • Drive the transition from cost-plus pricing to value-based pricing models. Partner with Finance to model unit economics and margin implications of packaging decisions.
  • Validate willingness-to-pay for new features and capabilities before development investment, partnering with the Chief Commercial Officer on pricing research.
• Customer & Persona Development
  • Develop deep, data-driven archetypes for our two distinct customer segments:
  • Conduct ongoing customer research (interviews, surveys, usage analysis) to validate and evolve personas over time.
  • Translate personas into clear problem statements and Jobs-to-be-Done frameworks that inform product priorities.
• Product Positioning & Roadmap Influence
  • Define value propositions for each feature set. Translate technical specifications into commercial benefits to arm Marketing and Sales.
  • Partner with the Director of Product Management to influence roadmap priorities based on market insights, competitive dynamics, and commercial opportunity. Provide the strategic rationale for sequencing decisions.
  • Serve as the voice of the market in product planning discussions, ensuring the roadmap balances near-term revenue needs with long-term strategic positioning.
• Cross-Functional Partnership
  • Partner with the Chief Commercial Officer (CCO) to ensure product strategy aligns with go-to-market motion and sales capacity.
  • Work with the Chief Medical Officer (CMO) to validate that personas reflect clinical reality and that product solves genuine clinical problems.
  • Collaborate with Marketing on positioning, messaging, and competitive differentiation.
  • Support Business Development with market analysis for partnership and M&A evaluation.

Why Prolaio?

• Impactful Work: You will join in the fight against heart failure (HF) and hypertrophic cardiomyopathy (HCM) with the goal of extending and saving the lives of our patients while also being at the forefront of changing the healthcare industry through technology.
• Innovative Environment: You will be part of an organization doing something that’s never been done before.
• Professional Growth: You will join a growing team and have a substantial impact on our daily and future operations with the opportunity to continuously learn and grow.
• Collaborative Team: You will be part of a team of collaborative, curious, and committed individuals focused on the collective good, inclusiveness, scientific excellence, and advancing digital health for cardiology.

Who You Are?

• 8+ years in Product Management, Product Strategy, or Corporate Strategy roles
• Demonstrated experience in upstream product work: market sizing, competitive analysis, pricing strategy, and persona development
• Domain experience in Digital Health, MedTech, or Life Sciences
• Strong analytical skills with comfort in financial modeling (unit economics, margin analysis, TAM/SAM/SOM)
• Excellent communication skills with ability to translate complex technical capabilities into business value

Additional Qualifications (Nice to Haves)

• Experience with hardware + software product models
• Familiarity with clinical trial operations and pharmaceutical commercialization

Why You’ll Love Working Here

• Meaningful Compensation: Competitive salary, performance bonus, and equity so you can share in what we build.
• Great Health Coverage: Medical, dental, and vision plans with multiple options and strong company contributions.
• Flexible Spending Perks: HSA, FSA, commuter benefits, and a $1,200 annual Lifestyle Spending Account to support wellness, commuting, family needs, and more.
• Time to Recharge: Generous paid time off, sick leave, and company holidays.
• Family-First Benefits: Paid parental leave, caregiver leave, and support for growing families.
• Security & Peace of Mind: Company-paid life insurance and short- and long-term disability coverage.
• Plan for the Future: 401(k) plan to help you build long-term financial security.
• Care When You Need It: Easy access to telehealth and optional supplemental coverage for life’s unexpected moments.

Starting Salary is at $197,000.00 (Exact Compensation may vary based on skills, experience, and location)

Prolaio is an Equal Opportunity Employer (EOE) that welcomes and encourages all applicants to apply regardless of age, race, color, religion, sex, sexual orientation, gender identity and/or expression, national origin, disability, veteran status, marital or parental status, ancestry, citizenship status, pregnancy or other reasons prohibited by law.