Sr. Director Field Marketing-AMS

Job Description

We are looking for a force-multiplier leader who can take our Americas Marketing team through CyberArk’s next phase of growth. Reporting to VP of Global Field Marketing, the role is a fantastic opportunity for a revenue-oriented marketing leader with strategic depth and innovative thinking who can drive hyper growth and consistent execution excellence for Americas market.

• Accelerate business growth through innovative marketing strategies for the region, leveraging global & regional programs including direct marketing, channel marketing, events, and digital programs.
• Interlock with sales leadership and functional leaders to drive new logos & cross-sell motions – implementing Account Based engagement and programmatic revenue marketing to deliver pipeline generating programs based on data-driven insights.
• Champion regional & segment market intelligence to influence campaign & program strategies and ensure optimal marketing mix, balancing direct/channel/ABM/digital investments.
• Drive worldclass execution excellence to increase mindshare, market & wallet share, and partner share in the region, creating differentiated buyer’s journeys that set us apart from our competitors.
• Own strategic investment and management of regional marketing budget to drive program performance and scale execution effectiveness. A disruptive thinker with big ideas uninhibited by budget, yet rigorous in spend management with ability to pivot as needed.   
• Build and grow an A-player revenue marketing team as a strategic business partner for the field. A transformative leader with passion, authenticity and empathy. 

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Qualifications

• 15+ years in modern, revenue-oriented marketing organizations in global cloud/SaaS/cybersecurity companies, driving new logo and expansion motions across enterprise, mid-market and SMB.
• Successful history of execution excellence in leading top/middle/bottom of the funnel programs, including digital marketing, events, ABM and channel co-marketing.
• Track-record of transcending organizational boundaries, mobilizing collaboration at various levels, and fostering strong relationships and one team mentality.
• Comprehensive grasp of funnel analytics and in applying measures to consistently enhance each phase of the conversion process, leading to pipeline creation, velocity and bookings.
• Adept at planning and managing resources & investments effectively, prioritizing critical tasks, and allocating wisely based on business goals.
• Exceptional communication skills at executive level with ability to simplify complex issues and drive clarity.
• In-depth understanding of sales & channel, and how to communicate with and activating them.
• 8 + years of management experience in building open, inclusive and high-performing teams
• Openness to travel as necessary for the role’s responsibilities.