Marketing Operations Manager

What You’ll Bring to the Team:

This is a hands-on, execution-focused marketing operations role at the center of Florence’s revenue operations engine on the GTM Strategy and Enablement team. You’ll sit at the intersection of marketing, sales, and revenue operations, owning the day-to-day execution inside our GTM tech stack, ensuring campaigns run, leads flow, pipeline grows, and reporting is accurate.

You Will:

Marketing Process & Campaign Execution

• Execute within our GTM stack: HubSpot, Salesforce, Cvent, Gong, Spekit, Clay, and other AI tools
• Own the day-to-day execution of marketing programs, including:
• List pulls, segmentation, and audience building across personas and industries
• Campaign setup, QA, and deployment across channels
• A/B testing and multivariate experiments to optimize campaign performance
• HubSpot workflows, lifecycle programs, and nurture sequences
• Scoring models, MQL criteria, and lead management processes
• Webinar and event operational support
• Manage UTM taxonomy, attribution tracking, and campaign performance visibility
• Build and optimize ABM programs in HubSpot, including in-market account identification, segmentation frameworks, and targeted outreach across personas and industries
• Leverage Clay and AI tooling to build scalable, automated data workflows, enrichment pipelines, and prompt-driven outreach programs in collaboration with the broader GTM team
• Maintain HubSpot database cleanliness and health

Data, Reporting & Business Rhythm

• Build and maintain marketing performance dashboards in HubSpot, covering campaign results, lead volume, top-funnel conversions, and channel attribution
• Help ensure data consistency across marketing and CRM platforms, flagging issues and partnering with RevOps to resolve them
• Deliver ad-hoc reporting and analysis in support of GTM leadership’s business questions, with a focus on marketing-owned metrics

Process Execution & Governance

• Maintain and enforce data governance standards in day-to-day execution
• Manage Deduplication and enrichment workflows
• Drive adoption through end-user training on processes and reporting, often aligning with Sales Enablement
• Support rollout of new workflows and tools in partnership with GTM Systems

Partnering with GTM Systems

You will be a critical partner to the GTM Systems team, who own:

• System architecture and integrations
• Data model design and cross-platform data flow
• Vendor/tool evaluation and stack strategy
• Backend automation infrastructure

You’ll provide input, surface issues, and help operationalize changes and enhancements to the underlying architecture.

 An Ideal Candidate Has:

• 3+ years in marketing operations in a high-growth B2B SaaS company
• Deep, hands-on experience in HubSpot (Marketing Hub + CRM)
• Strong working knowledge of Salesforce and cross-system processes
• Hands-on experience with Clay — including building workflows, enrichment pipelines, and prompt-based automations
• Familiarity with AI tooling and prompt engineering; comfort experimenting with new tools and workflows to drive efficiency
• Proven ability to:
• Build and execute campaigns end-to-end, including A/B testing and performance optimization
• Maintain clean lead processes and data hygiene across marketing and CRM systems
• Translate data into actionable insights
• Strong understanding of:
• Lead lifecycle and funnel metrics
• Attribution and UTM strategy
• Marketing automation and lifecycle program design
• Highly detail-oriented with strong execution skills; you notice when something’s off
• Ability to manage multiple stakeholders and prioritize across competing requests