Full-Time

Senior Field Marketing Manager

Posted on 11/11/2024

Backbase

Backbase

1,001-5,000 employees

Engagement banking platform for digital transformation

No salary listed

Senior

Atlanta, GA, USA

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Social Media
Salesforce
Requirements
  • 4+ years of experience in field marketing, marketing communication, and/or corporate communications
  • 3 years of experience in Account Based Marketing, preferably for an Enterprise Software Solution
  • Success in PR and social media as a means to position the brand
  • Experience with managing partner marketing
  • Knowledge of the modern marketing stack: SalesForce.com, Marketo, LinkedIn and various PPC channels relevant in reaching B2B audiences
  • Bachelor’s degree in marketing
  • Fluency in English and Spanish, both written and verbal
Responsibilities
  • Create a Marketing plan to support the ambitious revenue goals for the America’s region
  • Create awareness and build a thought leadership position for Backbase by creating relevant and credible stories
  • Run integrated (account-based) demand generation programmes and own the forecasting, measurement and analysis of campaigns
  • Create content based on the local market and customer needs
  • Work with the partner team and partner ecosystem to build joint marketing campaigns
  • Execute customer and partner communications campaigns such as webinars, user conferences, round tables
  • Improve conversion of all PPC channels as well as engagement and conversion of the website
Desired Qualifications
  • A positive, self-starter attitude
  • A hunger to make an impact
  • Strong analytical skills with a focus on details
  • Motivation to educate stakeholders
  • Ability to work as an integral part of a geographically-dispersed team that requires a flexible schedule and occasional travel
  • Excellent verbal and written communications, including ability to explain analysis to business audiences

Backbase offers an Engagement Banking Platform that helps banks modernize their customer interactions and internal operations. The platform allows banks to gradually replace outdated IT systems and build a modern architecture focused on enhancing customer journeys. Backbase stands out by enabling banks to transition from legacy systems without a complete overhaul, using flexible tools like open APIs and SDKs. The company's goal is to accelerate the digital transformation of banks, improving customer experiences and streamlining operations.

Company Size

1,001-5,000

Company Stage

Growth Equity (Venture Capital)

Total Funding

$128.4M

Headquarters

Amsterdam, Netherlands

Founded

2003

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven recommendation engines enhance personalized banking experiences and customer satisfaction.
  • Partnerships with MeaWallet and Feedzai strengthen Backbase's security and digital payment capabilities.
  • Expansion in the Nordics with Siili Solutions offers tailored solutions for local banks.

What critics are saying

  • Rapid AI adoption may lead to increased competition from banks developing in-house solutions.
  • Digital payment security breaches could harm Backbase's reputation if not managed properly.
  • Regional regulations in the Nordics may slow down implementation and affect customer satisfaction.

What makes Backbase unique

  • Backbase's platform offers seamless integration with any back-end system for banks.
  • The company provides out-of-the-box web and mobile journeys for rapid digital transformation.
  • Backbase's partnerships enhance its platform with advanced tokenization and fraud prevention solutions.

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Benefits

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Australian FinTech
Mar 10th, 2025
The Rise Of Autonomous Agents: How Ai Is Reshaping The Banking Sector In Australia And New Zealand

By Jeremy Thomas, Regional Director at BackbaseThe banking sector in Australia and New Zealand is undergoing a transformation driven by Artificial Intelligence (AI), with organisations rapidly integrating AI-powered solutions into their operations.According to consulting firm Bain, 59% of banks globally are already exploring generative AI for customer service applications, while 55% are leveraging it for software development. However, the industry is now moving beyond initial experiments, embracing agentic AI, which promises to redefine banking operations.From experimentation to implementationThe banking sector’s initial foray into AI began with coding assistance tools such as GitHub Copilot, primarily for internal use. Cautious adoption led to the introduction of chatbots designed to handle routine customer queries.However, the landscape is shifting. The advent of autonomous AI agents is enabling banks to streamline operations, enhance customer interactions, and increase revenue through personalisation and automation.Initially viewed as a tool to improve call centre efficiency, AI has now evolved into a strategic asset. Banks are finding that AI agents can significantly reduce labour costs, simplify banking processes, and enhance customer service. By minimising administrative burdens and accelerating data processing, AI is poised to transform financial services.Unlocking AI’s full potentialDespite AI’s promise, its effectiveness hinges on a bank’s ability to integrate AI agents into its broader digital infrastructure

Australian FinTech
Feb 24th, 2025
Backbase And Meawallet Partner To Transform Digital Payment Security In Australia And New Zealand

Backbase, the global leader in Engagement Banking, have announced a strategic partnership with MeaWallet, a leading digital payments enabler specialising in card tokenisation.This collaboration addresses the rapidly growing demand for secure, seamless digital payment security experiences in the region’s competitive banking landscape.The partnership introduces two innovative solutions that will transform how financial institutions deliver digital payment services:Mea Push Provisioning: Enables rapid deployment of digital wallet solutions including Apple Pay, Google Pay, and Samsung Pay, significantly reducing time-to-market for new payment offeringsEnables rapid deployment of digital wallet solutions including Apple Pay, Google Pay, and Samsung Pay, significantly reducing time-to-market for new payment offerings Mea Card Data: Provides PCI DSS-certified infrastructure that allows secure in-app access to card details, enhancing the customer experience while maintaining robust security standards“In today’s digital-first economy, financial institutions must deliver payment experiences that are both frictionless and secure,” said Mayank Somaiya (pictured), Global Head of Ecosystem Partnerships at Backbase. “By offering MeaWallet’s advanced tokenisation capabilities with Backbase’s Engagement Banking Platform, we’re enabling banks and fintechs to accelerate their digital transformation while maintaining the highest security standards. This partnership represents a significant step forward in our mission to help financial institutions create superior banking experiences in Australia and New Zealand.”The collaboration comes at a crucial time, as digital wallet adoption in Australia and New Zealand continues to rise. All issuers and fintechs partnering with Backbase can now:Launch digital wallet solutions up to 60% fasterReduce operational complexity through out-of-the-box integrationEnhance security while improving customer experienceMeet evolving regulatory requirements through certified infrastructureThomas B Normann, Chief Product Officer at MeaWallet, added, “This partnership with Backbase represents a significant step forward in digital payments innovation for Australia and New Zealand. By combining our proven digital card and tokenisation expertise with Backbase’s Engagement Banking Platform, we’re enabling financial institutions to deliver secure, seamless payment experiences that meet evolving consumer demands while maintaining the highest security standards.”As digital payments continue to dominate the financial landscape in Australia and New Zealand, with mobile wallet transactions surging in the past year, this partnership addresses a critical market need.Together, Backbase and Mea Wallet are positioned to help financial institutions capitalise on this digital transformation opportunity, enabling them to deliver the secure, frictionless payment experiences that modern consumers demand

FF News
Feb 24th, 2025
MeaWallet Partners with Backbase to Deliver Advanced Tokenization Solutions in Australia and New Zealand

By offering MeaWallet's advanced tokenization capabilities with Backbase's Engagement Banking Platform, we're enabling banks and fintechs to accelerate their digital transformation while maintaining the highest security standards.

FF News
Feb 24th, 2025
Meawallet Partners With Backbase To Deliver Advanced Tokenization Solutions In Australia And New Zealand

MeaWallet, a leader in tokenization and digital payment solutions, announces its partnership with Backbase, the creator of the Engagement Banking Platform. This collaboration aims to deliver innovative tokenization solutions to issuers and fintechs across the Australian and New Zealand markets.The partnership will feature two groundbreaking solutions: Mea Push Provisioning and Mea Card Data. These solutions will enable issuers and fintechs to efficiently activate OEM (Original Equipment Manufacturer wallets), including popular options such as Apple Pay, Google Pay, and Samsung Pay.Furthermore, the Mea Card Data solution will empower fintechs and select issuers to provide cardholders with secure access to sensitive card details directly within the issuer’s application, leveraging MeaWallet’s PCI DSS certified infrastructure.Backbase, known for its new-generation Engagement Banking Platform, allows financial institutions to modernise customer journeys and re-architect their business operations around the customer. By integrating MeaWallet’s tokenization solutions, Backbase can further enhance the digital experiences it delivers to financial institutions across Australia and New Zealand.Mayank Somaiya, Global Head of Ecosystem Partnerships at Backbase: “In today’s digital-first economy, financial institutions must deliver payment experiences that are both frictionless and secure. By offering MeaWallet’s advanced tokenization capabilities with Backbase’s Engagement Banking Platform, we’re enabling banks and fintechs to accelerate their digital transformation while maintaining the highest security standards. This partnership represents a significant step forward in our mission to help financial institutions create superior banking experiences in Australia and New Zealand.”Thomas B Normann, CPO at MeaWallet added: “This partnership with Backbase represents a significant step forward in digital payments innovation for Australia and New Zealand

FF News
Feb 21st, 2025
Backbase And Siili Solutions Join Forces To Accelerate Banking Transformation In The Nordics

Backbase, the global leader in banking platforms, has announced a strategic partnership with Siili Solutions, a leading digital transformation company renowned for its deep local expertise and presence across the Nordic region. This collaboration significantly expands the regional resource pool, enabling financial institutions to address the unique demands of the Nordic market with tailored solutions their customers will love.Local expertise meets global innovationAs Nordic banks look to modernize their services, this partnership brings together Backbase’s Banking Platform with Siili’s deep regional expertise and AI capabilities. As a result, banks can now move faster in their digital transformation journey, while keeping full control of their strategy.Real benefits driving real impactThe partnership offers Nordic financial institutions the following advantages:Rapid deployment of modern banking solutions through pre-built applications and journeysCatering for local needs through local implementation expertise backed by best-in-class banking technologyEnhanced ability to create personalized customer experiences across all channelsProviding practical AI implementation and strategies Accelerated time-to-market for new products and servicesReduced total cost of ownership through platform consolidationThe Backbase-Siili partnership represents more than just a collaboration – it’s a commitment to revolutionizing banking in the Nordic region, with ambitions to extend this to Central Eastern Europe. With Backbase’s track record of empowering over 150 financial institutions globally and Siili’s deep regional expertise, Nordic banks now have access to world-class technology with local support to build the banking experiences their customers expect

INACTIVE