Full-Time
Senior Product Manager
Growth & Acquisition, f/m/d
Updated on 8/12/2026
LIQID Investments GmbH
51-200 employees
Digital wealth management for affluent investors
No salary listed
Berlin, Germany + 1 more
More locations: Munich, Germany
Hybrid
Hybrid work model; periodic in-person attendance is part of the process.
 Product (1) |
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- At least 5 years of experience in Product Management, Growth, or Digital Product roles.
- Hands-on experience with analytics, tracking, customer relationship management tools, and marketing technology.
- Strong understanding of growth funnels, conversion optimization, and experimentation.
- Fluency in German and English.
- Ability to align Product, Design, Engineering, Customer Relationship Management, and Relationship Management around one coherent client experience and represent the roadmap toward leadership.
- Ability to work in fast-paced, high-ownership scale-up environments.
- Own LIQID’s digital new-client growth end-to-end, from the first website interaction through onboarding and the first investment.
- Design and scale acquisition journeys across digital, offline, and mail channels in collaboration with Marketing and Sales.
- Own the full digital acquisition funnel from Website through Exploration, Signup, Checkout, and First Investment.
- Define and drive North Star and funnel key performance indicators across Marketing and Product.
- Build sustainable, repeatable growth systems and integrate digital user journeys with the hybrid, human acquisition model.
- Design and optimize exploration and onboarding journeys with Product Design and Marketing.
- Ensure consistent premium branding, tone, and messaging across acquisition touchpoints.
- Translate brand narratives and campaigns into product-native experiences that build trust and drive conversion.
- Own and evolve the marketing technology stack with Marketing, including tracking, attribution, customer relationship management, and lifecycle tooling.
- Define tracking schemas and user properties for full-funnel visibility.
- Run A/B tests, experiments, and proofs of concept across marketing and product surfaces.
- Act as Product Manager and Product Owner for growth initiatives.
- Co-lead a cross-functional team spanning Engineering, Design, and Marketing-adjacent roles.
- Prioritize initiatives based on impact, brand fit, and strategic alignment.
- Evolve as a thought leader for digital growth initiatives.
- Experience in FinTech or hybrid sales.
- Personal interest in investment topics.
LIQID Investments GmbH provides digital wealth management services for affluent private investors in Berlin. Its offerings include cash management, wealth management, venture capital, private equity, and real estate investments, all delivered through a technology-driven platform. The product works by using advanced software to tailor investment strategies to individual client needs, combining access to sophisticated options with a user-friendly interface, along with management fees and performance-based fees on assets managed. Unlike traditional banks or mass-market robo-advisors, LIQID targets high-net-worth clients who are too demanding for retail banks yet too small for private banks, enabling access to complex investment opportunities. The company aims to democratize high-quality investment opportunities for Europe’s wealthy individuals, expanding their ability to participate in private markets and sophisticated portfolios.
Company Size
51-200
Company Stage
Growth Equity (Venture Capital)
Total Funding
$137.9M
Headquarters
Berlin, Germany
Founded
2013
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Simplify's Take
What believers are saying
- LIQID’s third venture fund closed above €100 million on 5 June 2026.
- Private Equity NXT won Scope awards in November 2025, strengthening credibility.
- Semi-liquid fund demand keeps rising; Morningstar put assets near $350 billion in 2025.
What critics are saying
- Scalable Capital and BlackRock are commoditizing LIQID’s ELTIF pitch by 2026.
- Moonfare still targets wealthier private-markets buyers, squeezing LIQID’s fee premium.
- A bad private-equity cycle could cripple performance and trigger client outflows in 2026.
What makes LIQID Investments GmbH unique
- LIQID’s December 2025 Upvest partnership fully digitizes ELTIF workflows via APIs.
- LIQID reached €4 billion AUM by June 2026, proving affluent-investor demand.
- LIQID’s private-market access starts at €10,000, below most private-bank minimums.
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Benefits
Flexible Work Hours
Remote Work Options
Paid Vacation
Paid Holidays
Meal Benefits
Wellness Program
Professional Development Budget
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 1%2 year growth
↑ 2%LIQID enters partnership with Upvest for its ELTIF offering. * LIQID is expanding its technology platform and will rely on Upvest as its new infrastructure partner for its NXT funds. * By integrating Upvest, LIQID is increasing the scalability and efficiency of its platform. * For the first time, a semi-liquid fund structure is being fully mapped digitally via APIs. Berlin, 01. December 2025 - LIQID, one of Germany's leading digital wealth managers, is expanding its technological platform and partners with Upvest, Europe's leading provider of investment infrastructure, for its ELTIF offering. With Private Equity NXT, launched in 2024, LIQID has established one of Europe's fastest-growing ELTIF funds for private investors - opening access to an asset class that was previously reserved almost exclusively for institutional investors: digital, curated, and cost-efficient. By connecting to Upvest's investment infrastructure, the semi-liquid fund structure for private investors is mapped end-to-end via digital interfaces for the first time. LIQID is thus consistently driving forward the technological expansion of its platform and laying the foundation for an even more customer-friendly investment experience. With Upvest, Upvest is bringing one of the leading technology providers for investment infrastructure on board. For its customers, the switch to Upvest's Investment API enables faster and more efficient order processing. At the same time, Upvest is sending a clear signal. As a leading WealthTech, Upvest intend to further strengthen its ambition to make exclusive asset classes digitally accessible - supported by scalability and quality. Managing Director of LIQID By fully digitising the integration of ELTIFs, LIQID is setting a new standard for how long-term investments can be offered in an accessible, transparent, and efficient way. This collaboration reflects its shared vision of making investing as simple and intuitive as possible. CEO and co-founder of Upvest This partnership reinforces Upvest's position as Europe's leading investment infrastructure provider for financial institutions modernising their investment offerings. Upvest's clients already include fast-growing fintechs such as Revolut, N26, bunq, Webull, and Raisin, as well as digital banks such as Openbank and DKB. About LIQID LIQID brings family-office standards to digital wealth management, giving discerning retail investors access to a broad investment universe - from cash and capital markets to private markets. The independent WealthTech, headquartered in Berlin with an office in Munich, lowers entry barriers and makes leading equity, private-equity, and venture-capital funds investable. Assets under management exceed €3.5 billion. The approach is made-to-fit: from €100,000, clients receive bespoke investment solutions and access to exclusive portfolios. Asset allocation is aligned with target return, risk profile, and liquidity needs; private markets complement the core portfolio where they provide a clear diversification and return contribution. Approximately €1 billion has already been invested in this area - side by side with global institutions and smart-money investors. Key partners include HQ Trust, the multi-family office of the Harald Quandt family, and LGT Bank AG, an international private bank owned by the Princely Family of Liechtenstein. The Financial Times listed LIQID among Europe's fastest-growing companies in 2024 and 2025. Since 2017, LIQID's wealth management has been recognised annually by Capital magazine and the ranking institute firstfive AG. About Upvest Upvest is a technology company and securities institution that provides banks, brokers, and wealth managers with modern API-based infrastructure for securities business. In addition to software, it provides trading, custody, and back-office services on behalf of its clients. This enables financial institutions to modernise their securities operations comprehensively and cost-effectively, and to grow profitably. Upvest's clients include fast-growing fintechs such as Revolut, N26, bunq, Webull, and Raisin, as well as digital banks like Openbank and DKB. Founded in 2017, Upvest has 250 employees and processes over 100 million trades per year. The company continues to be independently managed by its founders Martin Kassing, Dr Til Rochow, and Tobias Auferoth, and is securely financed for the long term by investors including Earlybird and Bessemer Venture Partners.
Berlin-based fintech Liqid has surpassed €100 million in investments for its European-Long-Term Investment-Fund (Eltif), doubling its initial target of €50 million reached in the summer. The Eltif allows investments in private equity funds starting at €10k. The product targets individuals aged 20-40, with half using a savings plan. Eltifs are trending in finance, with competitors like Moonfare and Nao also offering similar products. Scalable Capital is developing an Eltif with Blackrock.
Wealth-Tech company LIQID, Germany's top digital asset manager, is launching LIQID Private Equity NXT and is expanding its pioneering position in the private equity business.
Germany-based wealth tech LIQID has announced the launch of LIQID Income Strategy and LIQID Smart Start.According to a LIQID representative, attractive interest rates are an option to counteract inflation, however, real asset preservation only works through the capital market. With LIQID Smart Start, the company is building a bridge between call money and the capital market. At the same time, it is introducing LIQID Income, a new low-fluctuation bond strategy with a target return of 3.5%.As stated by the LIQID representative, with persistent inflation, overnight and fixed-term deposits mean a gradual but significant loss in value. Due to higher yields on bonds and reduced valuations on shares, the prospects on the capital market are better today than they have been for years, according to the wealth tech’s representative. For a regular 60:40 multi-asset portfolio, the medium-term expected return is 5.5% after costs. Nevertheless, the LIQID representative understands that investors are concerned about markets that remain volatile and are unsure about the right time to enter
Liqid has appointed a Chief Revenue Officer, John Bertero, who comes from being COO of Americas for Nutanix.