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VP – Product Marketing
Confirmed live in the last 24 hours
Locations
Remote • Arlington, VA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Management
Marketing
Market Research
Research
Sales
Requirements
  • The Product Marketing VP will lead a team to drive strategy, messaging, and go-to-market plans, including packaging and pricing, acting as a product evangelist with a deep understanding of Supply Chain Resilience customers, products, and competitive landscape, to drive growth throughout the lifecycle and across industries
  • In addition to building strong relationships with product management, engineering, Sales and Customer Success, they will bring an outside-in perspective to understand customer needs, product roadmap, market trends, and competitive landscape
  • They will have the ability to grasp and translate technical capabilities to develop positioning, messaging, and content that resonates with customers along each stage of the buying process
  • 15+ years of software marketing experience preferably in supply chain, logistics, risk management or SaaS
  • Self-starter with proven planning, project and business management skills and the ability to operate in a fast-paced environment, and highly visible role
  • Excellent listening, oral and written communication/presentation skills with strong ability to influence people at all levels and in various functions
  • Available to work in a distributed, global time zone environment
  • Against COVID-19, unless you have a legally valid medical or religious reason. Any requests for exemptions based on medical or sincerely held religious beliefs will be evaluated confidentially by our Chief People Officer after hiring
  • Fully vaccinated means an individual must have received their second dose of the Moderna or Pfizer vaccine or the single dose of the Johnson & Johnson vaccine
Responsibilities
  • Conducting ongoing market and trend analysis, market demand, demand drivers, competitive analysis, and opportunity analysis - on a macro level and in the context of Interos' Resilience platform, target segments, and key persona definition. The role will also ensure the updating, testing, validating, quantifying, target segments, and key persona definition
  • Work closely with the Sales, Customer Success, Product Management, and Executive teams to understand and define and execute the strategy to communicate the positioning to key prospects and customer stakeholders via GTM plan
  • Work closely with Customer Success and Sales to translate the aforementioned into functional materials and training for those teams
  • With Product, Sales and Finance, create the Product Business and Launch Plans, including the development, implementation, and communication of the Go-to-Market, Pricing and Packaging, and Sales and Channel Strategies
  • Design and execute market research relative as necessary, to execute plans successfully
  • Gather, monitor, and regularly report market intelligence, continuously analyze competitive positioning. confidence
  • Monitor market and competitive trends and messaging, feeding insights back into internal Sales and industry teams to adjust strategies, product positioning, offers, and execution as needed
  • Lead a team of Product marketeers to create, manage, and execute the product marketing strategy supporting integrated marketing campaigns for new and existing products to optimize reach, customer acquisition and retention
  • Lead creation of thought-leading product marketing materials and content
  • Provide content to support product/solution value to target markets via digital and print such as customer literature, blogs, e-mails, videos, webinars, presentations, web copy, advertisement, and trade show/event material
Desired Qualifications
  • Bachelor's degree, or equivalent relevant marketing experience required. MBA is a plus
  • Experience in these additional marketing areas is a plus: demand generation, communications, branding, etc
Interos

201-500 employees

AI powered supply chain risk management
Company Overview
Interos enables teams to identify and avoid the most dangerous and hidden risks and disruptions for dramatically superior operational resilience, while uncovering game-changing opportunities to create new enduring value for their clients.
Benefits
  • Zero premium insurance coverage
  • On-site gym and dedicated Peloton room at headquarters
  • Employee assistance program
  • Leadership Insights Program
  • Flexible spending accounts
  • Flexible work schedules
  • Parental Leave
  • Child After School Support
  • Flexible time off
  • Social gatherings
Company Values
  • Impatient with Inefficiency
  • Positively Relentless
  • Battle Tested
  • Always Next Level
  • Love Making a Difference