Machine Learning Engineer Intern

Douyin new health regulations. June 22, 2026 When it is matter to market and sell Health products in China, it is always "complicated". Not impossible, but more complicated. ByteDance' started to explore a livestream broadcasting service to promote drug sales & health supplemets. source It will be a kind of pharmacy under "Jointown Pharmaceutical Group" Douyin e-commerce updated the health industry management specifications with traditional nutritional supplements and health food. The OTC medicines are allowed to be sell on Douyin, big new in the health industry. Products allowed since Februray 2023 are fever-reducing drugs, dermatological drugs, and gastrointestinal drugs, local media. The video platform also allow sales of medical equipment, including ventilators, oxygen concentrators, stethoscopes, and fetal heart rate monitoring devices. You have to understand that before for the health category, ByteDance e-commerce has been using targeted invitations for entry, including only about 20 brands under the "Xiuzheng Pharmaceutical Group" plus"Renhe Pharmacy" store on Douyin. So all health food brands only need to meet "high brand standard" and "online channel 12 months" for mainly domestic main-board listed Chinese company. This news drew public attention and was considered a hallmark for the beginning of social selling for health products in Douyin. You need to know that to the specialized nature of pharmaceutical brands, online drug promotion and sales are under strict regulatory governance. Livestream promotion and sales of e-commerce products is huge in China and combining livestream KOL with the pharmaceutical industry will face challenge from authorities. Promotion of health Product by KOL is limited. China really care of health products and you have to be real expert to advertise. Douyin minor protection. Douyin unveils new content rules to safeguard minors. in 2022, a new rules was released by (Bythedance) Douyin aims to curb young Chinese users from being "corrupted" by short video. For young kids under 14 kids are restricted to only 40 minutes of daily consumption of Douyin, and the APP shut out from the app after 10 p.m for Kids version. This law limits accounts of falsifying popularity (pretend to be more successful) and soliciting money from minors. use moralized language and limit vulgarity, gang relations, and the "subversion of traditional moral values of China" Douyin health regulations in 2026: full update. Douyin's health content regulations have evolved significantly since they were first introduced. This is the most up-to-date picture for foreign brands selling health, supplement, and wellness products in China. The SAMR (State Administration for Market Regulation) has increased enforcement. Since 2023, SAMR has been actively monitoring Douyin for illegal health claims in product promotion videos. Brands and creators caught making unsubstantiated health claims face account suspension, fines, and product delisting. The enforcement is real and it applies to foreign brands operating in China equally. What you can and cannot say on Douyin for health products: Permitted: Ingredient descriptions, nutritional content, country of origin, production method, general wellness language ("supports daily nutrition," "rich in vitamin C," "contains omega-3 fatty acids"). Third-party certifications can be shown but not used as evidence of health claims. Prohibited: Any claim that the product treats, cures, or prevents a disease. Comparisons to prescription medication. Before-and-after claims for medical conditions. Testimonials that describe recovery from illness. Language like "clinically proven to cure," "eliminates cancer risk," or "treats arthritis." These are illegal under Chinese advertising law regardless of how they are framed. Douyin introduced a health product certification system for brands. Brands that sell health and supplement products through Douyin Shop (抖音小店) must now apply for health product merchant status and submit their product documentation. This includes import certificates, product specifications, and either Blue Hat registration (for domestic health products) or CBEC cross-border documentation (for imported products). Brands that operate without this certification face regular account reviews. KOL and creator content is now subject to the same rules as brand content. A creator paid to promote your supplement who makes an illegal health claim on their personal account can trigger enforcement against your brand. You are responsible for the content of sponsored posts. Brief your creators clearly and in writing about what they can and cannot say. Have a Chinese-speaking compliance reviewer approve content before it goes live. Douyin's algorithm now down-ranks health content that uses banned keywords. Even if your video does not result in a formal complaint, Douyin's internal content moderation flags health-related videos that contain certain trigger words. Flagged videos get lower distribution and may be hidden from search. Work with your TP or Douyin operations team to audit your existing content for trigger keywords before each major campaign. How to sell Health products on Douyin without getting flagged. * Lead with lifestyle content, not product claims. Show your product being used in a daily routine, not as a solution to a health problem. A protein shake shown as part of a morning workout routine is safe. The same shake described as "preventing muscle loss after age 40" is a health claim and triggers enforcement. The difference matters enormously. * Get a Chinese compliance lawyer to review your content calendar. This is a one-time investment of RMB 5,000 to RMB 15,000 that can save you from a campaign that gets your account suspended. A Chinese advertising law specialist will identify your highest-risk content and suggest compliant alternatives. Do this before your product launch, not after your first warning. * Use Douyin Shop with proper merchant certification. Selling through Douyin Shop (the platform's native commerce feature) requires submitting product documentation and receiving merchant approval. Brands that skip this and only link to external stores miss Douyin's native checkout integration and get lower placement in shopping recommendations. Apply for health merchant status early in your setup process. * Work with health creators who understand compliance. Not all Chinese influencers know health advertising rules. Choose creators who already manage health brand partnerships and can demonstrate a clean content history. A creator who has already been warned or suspended for health content violations is a risk to your brand. Check their account history before signing contracts. What health brands say about Douyin compliance. "We had a creator post a video saying our collagen drink 'visibly reduced wrinkles in two weeks.' It was not scripted by us, but our product was tagged. We received a platform warning within 48 hours. Now every sponsored post goes through our Chinese compliance manager before going live. Non-negotiable." Marketing director, Japanese beauty supplement brand, via industry webinar "We switched from product-focused content to lifestyle content on Douyin. Instead of talking about our vitamins' benefits, we show healthy Chinese families using them in their morning routines. Engagement went up, not down. Compliant content can still be engaging." China digital lead, US supplement brand, EAC client Faq. Can foreign supplement brands use Douyin Live to sell their products? Yes, but with restrictions. Live selling for health products requires the host to have health product merchant certification on their Douyin account. The live session cannot include health claims or testimonials. Products must be sold through the Douyin Shop integration, not through external links. Brands that follow these rules can sell significant volume through Douyin Live without compliance issues. What happens if a brand violates Douyin health content rules? First offense: usually a content removal and a platform warning. Second offense: temporary account restrictions (typically 7 to 30 days of reduced distribution). Repeated offenses: account suspension, Douyin Shop delisting, and potential referral to SAMR for formal investigation. The consequences escalate quickly. It is always worth investing in compliance before the first warning arrives. EAC runs Douyin campaigns for foreign health and wellness brands in China. Ecommerce China Agency manage compliance, content creation, live sessions, and Douyin Shop operations. Ecommerce China Agency know what is allowed and what gets accounts flagged. Get a free brand audit from its team. Ecommerce China Agency will review your current content and product positioning and tell you exactly what needs to change before your next Douyin campaign.

Li Auto, a Beijing-based electric vehicle startup, raised $1.1 billion in its Nasdaq debut, with shares surging nearly 50% on Thursday. The company sold 95 million American Depositary Shares at $11.5 each, giving it a market valuation of $11 billion. Founder Li Xiang, who holds a 21.3% stake worth $2.9 billion, has differentiated the company through its Extended-Range Electric Vehicles system, which combines battery packs with an internal combustion engine. The flagship Li ONE, a six-seat electric SUV, sells for CNY 328,000. Li Auto sold 10,400 vehicles through June 2020 after starting mass production in November 2019. Whilst the company remains loss-making, it achieved gross profit of RM 40 million in Q1 2020. Investors include Meituan Dianping and ByteDance.