About the Job:

The VP, Commercial Strategy will create and lead the commercialization strategy for Helaina.  The role involves close cross-functional partnerships to define and design the marketing and sales plan, and implement based on fact-based data and market learnings.

What You’ll Do:

• Develop a  multi channel commercial strategy and translate this into executional tactics.
• Develop Helaina’s go to market strategy for launching new products.  
• Design the playbook that enables the commercial team to deliver the commercial strategy & tactics, including preparation and delivery of concept-selling stories for products, setting clear commercial guidelines and tailoring category plans to target consumers.
• Be the category expert, using data and insights to shape internal strategy and deliver results externally. 
• Lead the commercial input for relevant existing brands and New Product Development in the stage gate and budgeting process, providing customer, category and shopper input into category plans.
• Develop relationships to create, execute, and measure a comprehensive category strategy.
• Responsible for P&L of business and both short term and long term sales results and strategy, ensuring the business meets expected financial returns.
• Lead key operational and commercial initiatives that drive long-term growth and profitability for the company, responsible for the overall strategic growth of the company.
• Define strategy and lead execution of above market profitable sales growth.

About You:

• You have at least 15 years of experience at different commercialization levels working with food in CPG.
• You have been responsible for the entire product sales cycle, from concept to launch.
• You have experience building and managing a high performing team. 
• You have strong analytical skills using IRI/Nielsen and syndicated data metrics to diagnose business trends. 
• You are capable of combining multiple data sources/points into clear, concise and compelling sales presentations.                   
• You have a demonstrated track record of driving change and achieving targets through effective negotiation and executional excellence.
• You are driven to achieve and able to prioritize differing demands from customers internal and external.
• You consistently demonstrate strong ways of working principles including sound prioritization and organization skills, influencing others, forging strong collaboration and teamwork across multiple functions.
• You are able to use data and personal contacts to identify market trends and advise the business so that it is in the best competitive position.

Compensation is market-competitive with a yearly cash base of $170k-$190k plus equity.