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Full-Time

Market Development Manager

Posted on 7/26/2024

Wyld

Wyld

201-500 employees

Produces cannabis-infused edibles like gummies and chocolates

Food & Agriculture
Consumer Goods

Compensation Overview

$75k - $90kAnnually

+ Bonuses

Junior

San Antonio, TX, USA

Category
Business Development
Business & Strategy
Required Skills
Sales
Communications
Salesforce
Marketing
Customer Service
Requirements
  • Proven experience in Business Development/Market Expansion
  • Previous experience working with or with distribution organization
  • Familiarity with CRM and MS Office programs
  • Excellent communication and customer service skills
  • Able to multitask and work in a constantly fluctuating market
  • Good team player
  • Must be able to effectively communicate in English, both verbally and written
  • Possess basic mathematical skills: addition, subtraction, multiplication and division
  • Travel Requirements: 50%
  • State regulations require all applicants must be 21 years of age or older
Responsibilities
  • Develop and implement strategic plans to penetrate new markets, expand existing markets, and increase market share within Texas with possible expansion to surrounding states
  • Extended visits to key markets to increase sell-in and product saturation, as well as provide intel and feedback on the competitive landscape and product opportunities
  • Work closely with wholesale and third-party partners as point the in markets including work withs, sales presentations and distributor programming
  • Collaborate closely with the Marketing Department to develop unique value propositions, displays, and positioning strategies for key accounts
  • Build, manage and expand a database of prospects for each targeted market
  • Work with and develop third party partners and wholesalers to support sales driving activities
  • Maintain accurate and up to date records in the Salesforce CRM of all interactions and lead activities
  • Become an expert in company products and industry knowledge
  • Collaborate with team and leadership to provide market feedback, support and tools to account managers and other sales staff that will drive sales within new areas

Wyld Canna produces cannabis-infused edibles, including gummies and chocolates, using high-quality ingredients sourced from the Pacific Northwest. Their products contain various cannabis compounds such as THC, CBD, CBG, and CBN, catering to both recreational users and those seeking wellness benefits. Unlike many competitors, Wyld Canna focuses on direct sales through licensed dispensaries in several U.S. states, ensuring compliance with local regulations. The company's goal is to maintain a strong market presence by offering diverse, flavorful products that appeal to active consumers.

Company Stage

Grant

Total Funding

N/A

Headquarters

Denver, Colorado

Founded

2016

Growth & Insights
Headcount

6 month growth

7%

1 year growth

7%

2 year growth

7%
Simplify Jobs

Simplify's Take

What believers are saying

  • Wyld Canna's strong presence in key U.S. states where cannabis is legal provides a stable and growing market for its products.
  • The introduction of innovative products like the THC:CBC 1:1 Sativa-enhanced gummies demonstrates the company's commitment to product development and market differentiation.
  • Collaborations with dispensaries for events like COOKIES DAZE enhance brand visibility and consumer engagement, potentially driving sales and customer loyalty.

What critics are saying

  • The highly regulated nature of the cannabis industry means Wyld Canna must navigate complex legal landscapes, which could impact its operations and expansion plans.
  • The company's reliance on physical dispensaries for sales limits its reach compared to competitors who may offer online sales and shipping.

What makes Wyld unique

  • Wyld Canna leverages the natural resources of the Pacific Northwest to produce high-quality cannabis edibles, setting it apart from competitors who may not have access to such premium ingredients.
  • The company's focus on a diverse range of cannabis compounds like THC, CBD, CBG, and CBN allows it to cater to a wide array of consumer needs, from recreational to wellness, unlike competitors who may focus on a single compound.
  • Wyld Canna's commitment to sustainability is evident through its use of TIPA's home-compostable laminate for packaging, appealing to environmentally-conscious consumers.
INACTIVE