Full-Time

Product Marketing Lead

Posted on 8/23/2024

Sylvera

Sylvera

51-200 employees

Measures biomass using lidar technology

Energy
AI & Machine Learning

Senior

London, UK

Hybrid position with access to an office in London.

Category
General Marketing
Growth & Marketing
Required Skills
Market Research
Requirements
  • 5+ years of product marketing experience, preferably in a startup or high-growth environment. Proven track record of successful product launches and market adoption.
  • You’re well-versed in the nuances of a complex sales cycle that touches on People, Process, and Technology. Your experience with value-based sales methodologies will be invaluable as you dissect business challenges and inspire stakeholders with a compelling future vision.
  • Has excellent written and verbal communication skills, a pro at writing simple, compelling content in language that buyers understand.
  • Proficiency in market research and competitive analysis.
  • Excel in managing multiple stakeholders across different functions. Your ability to maintain strong relationships, manage expectations, and synchronize efforts between Sales, Customer Success, and Product teams will be key to our integrated go-to-market strategy.
  • Strong strategic thinking and analytical skills especially shaping a strategy in a new market such as the voluntary carbon market.
  • Data-driven, use data to measure results and inform decision making and strategy development.
  • Passion for solving problems creatively, starting small, failing fast, and applying your learnings;
  • Cares deeply about the climate and ecosystems of the earth.
Responsibilities
  • Develop and execute comprehensive product marketing strategies that align with company goals and drive market penetration.
  • Define product positioning and messaging that differentiates our products in the market and resonates with our target audience.
  • Research and define our enterprise buyer and user personas, their specific needs, pain points, and goals.
  • Conduct thorough market research and competitive analysis to identify market opportunities and inform product development.
  • Lead the development and implementation of go-to-market plans, including product launches and promotional campaigns.
  • Gather and analyze customer feedback to operationalize particular customer use cases and problems that Sylvera solves.
  • Work closely with cross-functional teams, including product development, sales, and customer success, to ensure alignment and effective execution of marketing strategies.
  • Define and track key performance indicators (KPIs) to measure the success of product marketing initiatives and adjust strategies as needed.

Sylvera measures biomass using lidar scanners, focusing on tropical rainforests. The company has scanned over 16 million trees in Gabon and Peru and aims to expand its dataset through further research. Sylvera provides reliable carbon data to private organizations and governments, including corporate buyers, banks, and consultancies, helping them invest in effective climate action. Unlike competitors, Sylvera does not sell carbon credits or accept payments from developers for project ratings. Instead, it generates revenue by selling access to its proprietary carbon data, which is developed in-house and peer-reviewed. This data is notably accurate, with estimates of above-ground biomass and carbon storage being up to 13 times more precise than traditional methods, thanks to advanced machine learning models that analyze their unique dataset in near real-time. Sylvera's goal is to support informed investment decisions in the carbon market by offering highly accurate carbon data.

Company Stage

Series B

Total Funding

$94.7M

Headquarters

London, United Kingdom

Founded

2020

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-4%

2 year growth

13%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with ACX enhances market transparency and attracts more investors.
  • Expansion into APAC region opens new markets and increases global influence.
  • Collaboration with Oka boosts credibility and demand for carbon credits.

What critics are saying

  • Increased competition could challenge Sylvera's market position.
  • Regulatory changes may impact Sylvera's business model.
  • Volatility in the carbon market could affect client base and revenue.

What makes Sylvera unique

  • Sylvera uses lidar scanners to measure biomass, focusing on tropical rainforests.
  • Their carbon data is 13 times more accurate than conventional estimates.
  • Sylvera sells access to proprietary, peer-reviewed carbon data, not carbon credits.

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