Full-Time

Director of User Acquisition

Posted on 11/18/2024

Kikoff

Kikoff

51-200 employees

Credit building services for individuals

Fintech
Financial Services

Compensation Overview

$190k - $230kAnnually

+ Equity

Senior, Expert

San Francisco, CA, USA

Full-time position in San Francisco headquarters.

Category
Growth Marketing
Growth & Marketing
Required Skills
SQL
Google AdWords
Requirements
  • 10+ years of a proven track record of driving towards new user acquisition growth goals under set CAC/ROAS or volume targets, timelines and budgets at scale.
  • 5+ years as a proven people leader able to guide, influence and motivate teams and organizations with a track record of managing performance and driving towards measurable goals and outcomes.
  • Deep knowledge of paid media, measurement, and performance marketing channels such as Facebook, TikTok, Google ads, mobile DSPs, TV, direct mail and more.
  • Mastery of hypothesis driven A/B, MVT and incrementality testing with the ability to lead a team through analyzing test result data to tease out learnings and insights to inform future testing.
  • Strategic thinker and leader, able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities, and mobilize teams and resources to move the business forward.
  • Self-starter with a move-fast bias towards action who is able to manage multiple, competing priorities in a fast-paced environment.
  • Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles.
  • Understanding of what makes effective and strong direct response creative with a framework to keep adjusting and learning based on experimentation.
  • Experience in a fintech business, or a D2C industry and SQL proficiency is a bonus.
Responsibilities
  • Directly responsible for growing the number of users who join our program while keeping constant or improving our CAC/ROAS.
  • Lead, mentor and the user acquisition team.
  • Work cross-functionally to bring campaigns and results to life: working with designers, copywriters, product team, data analysts, and more.
  • Lead the team through various stages of marketing maturity through a mix of launching and cracking new products and markets as well as growing acquisition for our mature products and programs.

Kikoff helps individuals, particularly those with low or no credit, to build a positive payment history and improve their credit scores. Its user-friendly services include credit monitoring, easy disputing, rent reporting, and an optional Autopay feature, all without requiring credit checks. Kikoff stands out with over a million users and a top rating in the iOS App Store for credit building products. The company's goal is to empower clients to manage their credit effectively and access better financial opportunities.

Company Stage

Series B

Total Funding

$41.3M

Headquarters

San Francisco, California

Founded

2019

Growth & Insights
Headcount

6 month growth

13%

1 year growth

34%

2 year growth

109%
Simplify Jobs

Simplify's Take

What believers are saying

  • Kikoff's rapid user growth, with over a million users, indicates strong market demand and potential for further expansion.
  • The significant funding of $42.5 million provides a solid financial foundation for continued innovation and scaling of services.
  • Customer testimonials showing significant credit score improvements suggest high effectiveness and positive user outcomes.

What critics are saying

  • The competitive fintech landscape requires Kikoff to continuously innovate to maintain its market position.
  • Reliance on user fees for revenue could be a vulnerability if customers find alternative, cheaper solutions.

What makes Kikoff unique

  • Kikoff's no credit checks or hard pulls policy makes it uniquely accessible to individuals with low or no credit, unlike traditional financial institutions.
  • The company's focus on financial education and user-friendly tools, such as easy disputing and rent reporting, sets it apart from competitors who may not offer such comprehensive support.
  • Kikoff's #1 rating in the iOS App Store's 'Finance' chart category for credit building products highlights its strong market presence and user satisfaction.

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