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Director – Direct Mail & Offline Marketing
Posted on 12/3/2022
Experience Level
Desired Skills
Data Analysis
  • Minimum 8+ years of direct mail marketing experience
  • With 5+ years experience of full campaign ownership (Strategy, Planning, Executing and Analyzing)
  • Experience in performance marketing, ideally in a Fintech company or startup environment
  • Expert-level in managing direct mail and Offline campaigns
  • Demonstrated ability to work independently, lead and hit fixed goals
  • A rigorous, data-driven, and highly analytical mindset with a strong understanding of attribution models
  • Ability to build an offline media plan taking into account CPM, messaging, audience reach and performance based optimizations to yield the highest ROI
  • Excellent negotiation and communication skills, both written & verbal
  • High degree of creativity and ability to tell stories
  • Drive the strategy, execution, and optimization of direct mail and offline marketing campaigns
  • Work closely with the data team to devise strategies that increase production volume and reduce CAC
  • Report on campaign / creative performance on a regular cadence; transform data into meaningful insights
  • Understand and quickly react to changes in marketing analytics that achieve goals
  • Create and maintain a yearlong creative testing roadmap for direct mail campaigns
  • Rigorously test direct mail attributes; from content and format to lists, selects, and segmentation
  • Introduce new test variables aimed at improving response rates: creative, offer, inserts, envelopes, etc
  • Ensure that all campaigns have a clear definition of success and approved measurement plan in place
  • Collaborate with product and compliance teams to ensure that all creative reflects accurate information
  • Work with design, content, compliance teams to produce flawless collateral
  • Proofread, QA assets, traffic creative, and ensure campaigns are launched on time and to schedule
  • Establish landing pages and redirect URLs are built ahead and tested prior to campaign go-live dates
  • Review post-campaign data and ensure results for free of any major issues
  • Analyze campaign results, report at regular intervals (30/60/90 days), provide recommendations
  • Deliver effective messaging through segmentation, message customization, and audience-first thinking
  • Improve operational efficiencies including increased speed to market and reduced production timelines
  • Communicate delivery timelines and deadlines for internal stakeholders to meet production volume goals
  • Conduct audience research; identify opportunities (use-cases, pain points) for existing and new products
  • Participate in discussions to help identify target customer segments and potential target prospects
  • Drive multiple concurrent projects, meetings, feedback / asset reviews for programs
  • Proactively share competitive insights to marketing and design teams to assist in collateral development
  • Work with data/growth/product team to identify opportunities for existing and new landing pages
  • Work with leadership, capital markets, data, biz ops to align on production goals and forecasts
  • Own internal and external partner relationships, setting goals and managing timelines
  • Drive offline channel performance across offline channels such as TV, Radio and OOH
  • Leverage data to inform best practices and the evolution of each channel

201-500 employees

Blockchain-based lending & financial services
Company Overview
Figure's mission is to transform financial services through blockchain, bringing speed, efficiency, and savings to both consumers and institutions.
  • Health & wellness - Figure pays 100% of premium costs for employees and dependents for medical, dental, and vision insurance (with the exception of costs associated with the buy-up medical plan.)
  • Continuing education - Figure will reimburse eligible employees for approved continuing education that either offers growth in an area related to his or her current position or that may lead to promotional opportunities.
  • Flexible time off - We offer 10 company-wide holidays plus one personal holiday, generous Flexible Time Away (FTA), Paid Time Off (PTO), and Paid Parental Leave.
  • Bonus & stock options - Figure’s Bonus Plan recognizes and rewards eligible employees’ efforts and contributions. Eligible employees are also granted an option to purchase a set number of shares of Figure’s common stock.
Company Core Values
  • Transparent
  • Entrepreneurial
  • Positive
  • Mission Driven