About Figure

Figure is transforming the trillion dollar financial services industry using blockchain technology. 

In four short years, Figure has unveiled a series of fintech firsts using the Provenance blockchain for loan origination, equity management, private fund services, banking and payments sectors - bringing speed, efficiency and savings to both consumers and institutions. Today, Figure is one of less than a thousand companies considered a unicorn, globally.

Our mission requires us to have a creative, team-oriented, and supportive environment where everyone can do their absolute best. The team is composed of driven, innovative, collaborative, and curious people who love architecting ground-breaking technologies. We value individuals who bring an entrepreneurial mindset to every task and will embrace our culture of innovation. 

Every day at Figure is a journey in continuous learning yet a daily focus on getting work done that makes a difference. Join a team of proven leaders who have already created billions of dollars in value in the FinTech space!

About the role:

As the Direct Mail & Offline Marketing Director, you’ll support Figure’s offline and direct mail strategy for Figure Lending. This role is responsible for leading the charge for offline channels with a focus on direct mail. We’re looking for someone who can build relationships with both internal and external partners. This is a critical role on a growing team responsible for building and executing marketing campaigns to drive marketing-sourced revenue.

We’re looking for a candidate with a deep knowledge of direct mail and offline marketing campaigns. If you’re an analytical thinker, passionate about executing growth campaigns, and you understand how to translate results into actionable strategies - this role could be perfect for you!

What you’ll do:

• Drive the strategy, execution, and optimization of direct mail and offline marketing campaigns
• Work closely with the data team to devise strategies that increase production volume and reduce CAC
• Report on campaign / creative performance on a regular cadence; transform data into meaningful insights
• Understand and quickly react to changes in marketing analytics that achieve goals
• Create and maintain a yearlong creative testing roadmap for direct mail campaigns
• Rigorously test direct mail attributes; from content and format to lists, selects, and segmentation
• Introduce new test variables aimed at improving response rates: creative, offer, inserts, envelopes, etc
• Ensure that all campaigns have a clear definition of success and approved measurement plan in place
• Collaborate with product and compliance teams to ensure that all creative reflects accurate information
• Work with design, content, compliance teams to produce flawless collateral
• Proofread, QA assets, traffic creative, and ensure campaigns are launched on time and to schedule
• Establish landing pages and redirect URLs are built ahead and tested prior to campaign go-live dates
• Review post-campaign data and ensure results for free of any major issues.
• Analyze campaign results, report at regular intervals (30/60/90 days), provide recommendations
• Deliver effective messaging through segmentation, message customization, and audience-first thinking
• Improve operational efficiencies including increased speed to market and reduced production timelines
• Communicate delivery timelines and deadlines for internal stakeholders to meet production volume goals
• Conduct audience research; identify opportunities (use-cases, pain points) for existing and new products
• Participate in discussions to help identify target customer segments and potential target prospects
• Drive multiple concurrent projects, meetings, feedback / asset reviews for programs
• Proactively share competitive insights to marketing and design teams to assist in collateral development
• Work with data/growth/product team to identify opportunities for existing and new landing pages
• Work with leadership, capital markets, data, biz ops to align on production goals and forecasts
• Own internal and external partner relationships, setting goals and managing timelines 
• Drive offline channel performance across offline channels such as TV, Radio and OOH
• Leverage data to inform best practices and the evolution of each channel

What we’re looking for:

• Minimum 8+ years of direct mail marketing experience
• With 5+ years experience of full campaign ownership (Strategy, Planning, Executing and Analyzing)
• Experience in performance marketing, ideally in a Fintech company or startup environment.
• Expert-level in managing direct mail and Offline campaigns
• Demonstrated ability to work independently, lead and hit fixed goals
• A rigorous, data-driven, and highly analytical mindset with a strong understanding of attribution models.
• Ability to build an offline media plan taking into account CPM, messaging, audience reach and performance based optimizations to yield the highest ROI
• Excellent negotiation and communication skills, both written & verbal
• High degree of creativity and ability to tell stories

Benefits and Perks

• Competitive salary and growth opportunities 
• Company quarterly performance based bonus
• Equity stock options package
• Employer funded comprehensive health, vision, dental insurance and wellness program for employees and their dependents
• Employer funded life and disability insurance coverage
• Company HSA, FSA, Dependent Care, 401k, and commuter benefits
• Up to 12 weeks paid family leave 
• In office, remote, and hybrid work location options
• Home office and technology stipend for those working outside of a traditional office more than 75% of the time
• Flexible time-off plan to empower employees to take the time off that they want and need
• Continuing education reimbursement
• Routine Team swag deliveries!

Depending on your residential location certain laws might regulate the way Figure manages applicant data. California Residents, please review our California Employee and Prospective Employee Privacy Notice for further information. By submitting your application, you are agreeing  and acknowledging that you have read and understand the above notice.

Figure will not sponsor work visas for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. 

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