Full-Time
Smartly.io
501-1,000 employees
Automates social media advertising processes
Compensation Overview
$150k - $200k/yr
Senior, Expert
New York, NY, USA
- 10-12 years of experience in GTM with Proven AI expertise and enthusiast around the AI space and future state
- Technical proficiency in AI and a strong understanding of evolving trends and the competitive landscape
- Ability to understand complex sales cycles, define requirements, and customize each approach for a variety of organizations
- Self-starter, ability to work autonomously
- Strong presence and excellent communication skills – verbal, written, and presentation
- Proven leader with an agile approach to work in a high-growth environment
- Available to travel when required
- A minimum of a Bachelor’s degree
- Evangelize Smartly AI capability and technology internally and externally, understanding market differentiation and competitive field.
- Develop the commercial AI strategy, value proposition, and narratives that bring Smartly AI end-to-end and AI Lab capabilities to life.
- Grow revenue and create new business opportunities across new markets/brands within our existing client base and new logos and agencies.
- Liaise with Product and Product Marketing on market feedback and ideation for external messaging.
- Negotiate and sign commercial proposals alongside the commercial organization while maintaining minimum contractual requirements
- Manage RFP responses and create/lead proposal presentations
- Present & demo in larger forums, customer events, and directly with customers and prospects.
Smartly.io automates social media advertising to help businesses reach their marketing goals. It focuses on platforms like Facebook and Instagram, serving clients such as Uber and Burger King. The company automates media buying, creative production, and performance optimization, allowing businesses to create personalized and scalable ad campaigns. Smartly.io offers both software that automates manual advertising tasks and managed services for expert guidance. This dual approach generates revenue through subscription fees and service fees. What sets Smartly.io apart is its blend of creativity and data-driven insights, with a Creative Services team that collaborates with clients to produce effective ad creatives. The goal of Smartly.io is to simplify social advertising, enhance performance, and help brands succeed in a complex digital landscape.
Company Size
501-1,000
Company Stage
Acquired
Total Funding
$222.8M
Headquarters
Helsinki, Finland
Founded
2013
Simplify's Take
What believers are saying
- Investment from Providence Equity Partners boosts Smartly.io's resources for product expansion.
- Brand Pulse offers real-time insights, optimizing ad spend and deduplicating reach across platforms.
- Growing demand for automated ad solutions aligns with Smartly.io's core business model.
What critics are saying
- Privacy-focused advertising trends challenge Smartly.io's data-driven model with third-party cookie decline.
- Competition from AI-driven platforms like Ad-Lib.io pressures Smartly.io to innovate continuously.
- Economic uncertainties may lead major clients to cut marketing budgets, affecting Smartly.io's revenue.
What makes Smartly.io unique
- Smartly.io automates every step of social advertising, enhancing performance and creativity.
- The company combines creativity with data-driven insights for effective ad campaigns.
- Smartly.io offers both software and managed services, providing comprehensive advertising solutions.
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Benefits
Unlimited Paid Time Off
Paid Holidays
Paid Sick Leave
Health Insurance
Mental Health Support
401(k) Retirement Plan
401(k) Company Match
Company Equity
Life Insurance
Disability Insurance
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 6%Now, Smartly.io Group is taking a big leap towards its renewed user experience (UX) with the upcoming launch of its new navigation system.
Alun perin Stanfordin yliopiston Mayfield Fellows -ohjelmaan pohjautuva MIMIR Fellowsin tavoitteena on tutustuttaa opiskelijat kattavasti huippututkimuksen kaupallistamiseen sekä tukea heidän tietään tutkimuslähtöisten yritysten perustajiksi. KAUTE-säätiön tukemaan ohjelman käynnistävät luentoviikot, jotka tuovat yhteen 12 kansainvälistä opiskelijaa sekä lähes 40 asiantuntijaluennoitsijaa, kuten TEM:n entisen ylijohtajan Ilona Lundströmin, emeritusprofessori Risto Ilmoniemen, pääomasijoittaja Inka Meron, Smartly.io:n sekä Aaltoes:n perustaja Kristo Ovaskan sekä Suomen Startup Yhteisön pääekonomisti Youssef Zadin.Ulkomaisista huippuyliopistoista tulevia opiskelijoita yhdistää läheinen yhteistyö kotiyliopistojen kaupallistamisfunktion kanssa. Yksi MIMIR Fellows osallistuja on osallistunut Columbia Technology Ventures -ohjelmaan. Toinen Fellows -osallistuja, Joni Rakipi, päätyi töihin ETH Zurichin teknologiansiirtotoimistoon vastattuaan ensin useamman vuoden kotiyliopistonsa yrittäjyyskerhosta. Joni kertoo haluavansa oppia ohjelmassa ymmärtämään paremmin, miten opiskelijoita voi voimaannuttaa rakentamaan yrityksiä tutkimuksen ympärillä.“Monet nuoret kipuilevat nykyisen maailmantilanteen kanssa. Tiede ja teknologia ovat avainasemassa niin geopoliittisessa vallankäytössä että kuin ilmastonmuutoksen torjumisessa,” kertoo Ahmed Hadi, MIMIR Fellowsin perustaja.“Nuorten, ja usein myös varttuneempienkin, osaajien on kuitenkin vaikea päästä kiinni huippututkimukseen, jonka ympärille on mahdollista rakentaa ratkaisuja aikamme suurimpiin ongelmiin
Smartly.io Announces Majority Investment from Providence Equity Partners Providence to Partner with Smartly.io Founders, Who Will Continue to Lead the Company and Maintain Significant Ownership
NEW YORK--(BUSINESS WIRE)--National CineMedia (NASDAQ: NCMI) (“the Company” or “NCM”), the largest cinema advertising platform in the US, today announced the appointment of seasoned media executive and strategist, Catherine Sullivan, as President of Sales, Marketing, and Partnerships, effective May 16, 2024. In this role, Sullivan will oversee the Company’s sales and marketing strategy and lead initiatives to continue the momentum of brands returning to the theater to reach sought-after audiences. Sullivan will join the executive leadership team, reporting directly to Chief Executive Officer Tom Lesinski. "Catherine brings a highly accomplished track record as a visionary advertising executive and innovative, results-driven leader,” said Lesinski. “With her proven history of leading high-performing teams and driving growth, I am confident that Catherine will be an instrumental part of advancing NCM’s continued transformation into a modern, full-funnel media solution, accelerating our dynamic trajectory, and strengthening our position as the market leader.”. Sullivan brings over three decades of experience at the highest levels in the media and advertising industry, driving revenue growth in digital multiplatform sales
NEW YORK--(BUSINESS WIRE)--Smartly, das KI-gestützte Werbetechnologieunternehmen, das Werbeerlebnisse für Marken und Verbraucher verändert, kündigt die Einführung seiner neuesten bahnbrechenden Lösung Brand Pulse an. Diese branchenweit erste Lösung, die auf Smartly-, Comscore- und GWI-Datensätzen basiert, bietet Vermarktern beispiellose Echtzeit-Reichweiten- und Frequenzfunktionen zur Planung, Messung und Verbesserung von Kampagnen durch Deduplizierung der Reichweite über verschiedene Plattformen hinweg. Mit dem Ende des Cookie-basierten Trackings, der Fragmentierung und dem Mangel an Echtzeit-Einblicken in soziale Kampagnen werden neue Lösungen benötigt, um einen Durchbruch bei den Zielgruppen zu erzielen. Smartly's Brand Pulse hilft Marketingfachleuten, ihre Kampagnenstrategie zukunftssicher zu machen, indem es Einblicke in die gesamte Kundenreise gewährt und aufzeigt, wie Interaktionen im oberen Trichter plattformübergreifend zu Aktionen führen. Diese ganzheitliche Sichtweise ermöglicht es den Werbetreibenden, ihre Marketingausgaben zu optimieren und die Rendite ihrer Investitionen zu maximieren. Mit Brand Pulse von Smartly konnten die ersten Anwender ihre Ausgabenverteilung zwischen Marken- und Leistungskampagnen um 79 % verbessern