Full-Time

Marketing Automation & Quality Technologist

Posted on 2/3/2025

WGU

WGU

Compensation Overview

$66.3k - $99.5kAnnually

Junior, Mid

Salt Lake City, UT, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Salesforce
Data Analysis
HTML/CSS

You match the following WGU's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Process-driven and Efficiency-Oriented (skilled in optimizing systems and workflows for streamlined operations)
  • Marketo Certified Expert
  • Thorough understanding of customer journeys, funnels, and fly-wheel methodologies, lead scoring, and how those can be implemented through automation.
  • Proficiency with CRM (Salesforce).
  • Strong analytical mindset
  • Excellent verbal, written, design and presentation communications skills
  • Understanding HTML and CSS to make simple adjustments to emails, landing pages, and forms without relying on a technical resource.
  • Ability to understand and identify underlying business needs and problems to help deliver lasting solutions in a short timeline.
  • Familiarity with digital marketing platforms and concepts
  • Knowledge of integrated marketing communications
  • Knowledge of educational marketing
  • Self-motivated
  • Detail oriented and results oriented with strong follow-through skills
  • Strong marketing project management and project planning skills
  • Ability to spot data-driven opportunities
  • Solid experience in troubleshooting and resolving complex data issues
  • Strong functional and technical documentation skills
  • Ability to manage large-scale marketing database and overseen augmentation and supported initiatives around improving database quality, database compliance and governance
  • Proficiency in Microsoft Office (Excel, Outlook, Word, etc.)
Responsibilities
  • Conduct QA checks on all out-going communications for Email and Engagement team campaigns including audience segmentation, smart lists, links, link tracking, content optimization, alignment with ticket requests, etc.
  • Test and optimize campaigns on an on-going basis.
  • Analyze audiences to find additional optimization opportunities.
  • Work closely with the Email and Engagement teams to support technical needs.
  • Provide regular, in-depth reporting for Email and Engagement teams.
  • Collaborates with marketing teams to maintain consistency, optimize processes, and uphold compliance with industry regulations.
  • Support day-to-day operations of Lifecycle Team.
  • Manage data collection, standardization, normalization.
  • Assist in the administration of Marketo and related business applications such as Ringlead, Twilio, Conversica.
  • Assist in defining, implementing and maintaining marketing automation best practices including data quality and hygiene, list management, content optimization, and general troubleshooting.
  • Research new technologies, software, plugins to enhance and further Lifecycle capabilities, as requested.
  • Collaborate with teams to collect research and smoothly implement new processes.
  • Execute marketing campaigns and best practices for Marketo; lead scoring, profiling and segmentation, system integration, data hygiene, optimization, troubleshooting and reporting.
  • Support cross-functional teams providing technical expertise on issues involving sales and marketing tools and databases.
  • Design and Optimize integrations between marketing technology, CRM, etc. through close work with internal technology teams.
  • Build, optimize, and maintain marketing automation operations — including programs, behavior-based campaigns, lead scoring, email templates, forms, customer segmentation — with the goal to increase marketing contributed pipeline and improve customer engagement and experience.
  • Develop and maintain reporting and analytics for team KPIs and campaigns.
  • Work with internal teams to conduct A/B tests and optimize customer experiences and conversion rates.
  • Design and maintain an actionable prospect database with the accompanying process to ensure long-term data hygiene and list management.
  • Develop and deploy behavior- and event-triggered email communications that utilize dynamic content.
  • Collaborate with the marketing team and internal clients to determine and develop campaign assets that will generate the strongest results.
  • Create and optimize marketing campaigns across multiple channels (email, browser notification, SMS, others).
  • Experiment with new technologies and leverage personalization to create a journey that resonates with each customer.
  • Properly escalate key issues when they arise.
  • Attend vendor meetings, as needed.
Desired Qualifications
  • Marketo certified

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