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Senior Marketing Director
Duolingo English Test
Posted on 11/22/2022
Locations
Pittsburgh, PA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Marketing
Market Research
Research
Requirements
  • 10+ years of consumer marketing experience across multiple dimensions - brand, performance, strategy, and analytics
  • Experience managing a remote team, building strong HQ relationships, and effectively upscaling teams
  • Experience living and working outside of the US
  • Proficient in a second language
  • Willingness to engage with partners in time zones around the globe
  • Ability to travel internationally frequently
  • Passion for our mission to make high-quality language learning accessible to everyone
  • Experience with assessment products and startups
  • Fluency in Mandarin
Responsibilities
  • Lead our marketing strategy and support our go-to-market strategy to increase adoption by all stakeholders
  • Be responsible for DET's marketing function, budget, market research, communications, advertising, and public relations
  • Grow brand awareness and indirectly drive revenue growth through marketing activities
  • Identify brand growth opportunities by understanding regional-specific audiences, the competitive landscape, consumer trends, and market data
  • Ensure a consistent brand across territories and consumer touchpoints
  • Build and track country-specific marketing metrics
  • Develop the structure of DET's marketing team
  • Coordinate DET's marketing efforts with the company's financial and branding goals
  • Travel to international markets to coordinate our marketing operations and help drive campaign and business objectives
Duolingo

201-500 employees

Language education platform
Company Overview
Duolingo’s mission is to make education accessible and fun. The company offers a language-learning website and mobile app.
Benefits
  • Medical, dental, and vision for employees as well as eligible partners and dependents
  • Mental health benefits such as therapy sessions and coaching to support you to be your best self
  • Fertility benefits to support your family planning journey
  • Fully paid parental and adoption leave
  • Fully paid subscription to Care.com and paid backup days for dependents and your fur family
  • 401(k) with generous match and immediate vesting
  • 20 days of PTO, with two additional weeks off for winter break
  • Yearly professional development stipend
  • Transportation reimbursement for however you get to work
  • Lunch prepared daily by our in-house chefs
  • Annual international retreat for all full-time employees
  • On-site gym and massages
  • On-site game/break room
Company Core Values
  • Make learning fun
  • Universally accessible personalized education
  • Give the product away for free