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Full-Time

Manager – Influencer Marketing

Confirmed live in the last 24 hours

Hello Fresh

Hello Fresh

10,001+ employees

Meal kit delivery with farm-sourced ingredients

Food & Agriculture
Consumer Goods

Compensation Overview

$97.5k - $130kAnnually

+ 401K Company Match + Generous PTO + Health and Wellness Benefits + Employee Resource Groups + Equity Program

Senior

Toronto, ON, Canada + 1 more

Category
Growth Marketing
Growth & Marketing
Required Skills
UI/UX Design
Data Science
Branding/Brand Strategy
Marketing
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 5-7 years of relevant professional experience
  • Knowledge of the Canada influencer landscape
  • Experience in performance marketing or partnerships
  • At least 2+ years of influencer and/or agency management
  • Background in eCommerce and/or subscription business models
  • Strong business writing skills
  • Substantial experience working with performance marketing metrics
  • Proven track record in Influencer marketing campaign strategies and execution
  • Fluency in Microsoft Excel / Office
  • High school diploma or GED & Bachelors degree
Responsibilities
  • Drive efficient customer acquisition through influencer marketing channels
  • Oversee strategy and execution of the Canada market
  • Partner with influencers and agencies to define strategic direction
  • Create campaign analyses using KPIs and test variables
  • Develop and implement a data-driven acquisition strategy
  • Communicate performance of ongoing initiatives to marketing leaders
  • Ensure best-in-class execution of Influencer Marketing
  • Implement sound processes, budget pacing, negotiations, and deal structures
  • Develop meaningful creator relationships
  • Optimize channel UX in partnership with site/product team
  • Identify and implement data-driven optimizations for performance improvement
  • Collaborate with Data Science and Marketing Analytics for measurement approaches
  • Evaluate opportunities for incremental growth and lead testing initiatives
  • Manage relationships with external agencies and partners
  • Work cross-functionally with internal stakeholders on business cases and contracts
  • Develop influencer-led content with Brand Strategy and Creative teams

HelloFresh is a meal kit delivery service that offers a wide variety of chef-created recipes with high-quality ingredients sourced straight from the farm. The company utilizes innovative packaging to reduce waste and delivers step-by-step recipes and fresh, pre-portioned ingredients to over 7.5 million active customers worldwide.

Company Stage

Pre-seed

Total Funding

$646.4M

Headquarters

Berlin, Germany

Founded

2011

Growth & Insights
Headcount

6 month growth

34%

1 year growth

28%

2 year growth

53%

Benefits

Competitive Salary & 401k

Generous Parental leave & Flexible PTO

Health, vision, & dental insurance

75% discount on HelloFresh Subscription

Snacks, coffee, & catered lunches

Company sponsored outings