Who We Are

Good Inside isn't just another parenting resource—we're creating an entirely new category that recognizes parenting as a skill to be learned and practiced, challenging the myth that it should “just come naturally.” Our approach? Sturdy leadership supported by cutting-edge technology. We believe parents deserve to be at the forefront of the tech revolution and so we created an app that offers personalized guidance, an AI-driven parenting advisor, and a global community of like-valued parents.

Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we're on a mission to solve one of humanity's most complex challenges: raising resilient, confident kids in an ever-changing world. We have revolutionized how parents learn, grow, and connect - making expert guidance and community support accessible and engaging for millions of families worldwide. We’re off to a great start and we know our product is changing lives - which means we're gearing up for our next big leap: refining our product and expanding reach to empower even more parents worldwide.

At Good Inside, we're looking for relentless problem solvers who light up at the chance to do hard things and create an entirely new category of company. If you're passionate about leveraging tech to empower millions of families and driven to make a lasting impact on society, we want you on our team. Join us in shaping the future of parenting and being at the forefront of social change.

The Opportunity

We’re looking for a highly analytical and insightful Senior Manager, Strategic Finance to manage strategic financial planning, forecasting, and financial analysis to help define the pathway to growth for the company on both a monthly and multi-year timeframe. You’ll own our corporate model and provide decision-driving insights across initiatives and functions. You will be at the heart of setting the metrics that drive the business on a day-to-day basis as well as guiding the trajectory of the company at-large.This role reports to the Head of Finance and Business Operations and is a hybrid role with three days a week onsite at our office in Midtown Manhattan.

What You’ll Own

Manage and evolve the corporate financial model, creating scenario modeling and sensitivity analysis to support leadership decisions
Monitor performance against plan and communicate drivers of variances
Assist in monthly, quarterly, and annual budgeting and forecasting processes
Partner with accounting to align reporting and actuals with forecasts
Develop and refine long-range strategic planning models
Translate financial data into strategic insights and metrics for business growth
Work with our Data Analytics team to build and maintain dashboards that reflect key business metrics and performance indicators
Conduct ad hoc financial analysis to support business initiatives and strategic decision-making
Collaborate with cross-functional teams to set, track, and evaluate metrics and help analyze ROI of strategic initiatives including productlaunches, marketing campaigns, and discounts
Assess profitability and operational efficiency across departments and business lines
Help prepare materials for board meetings and investor presentations
Support financial due diligence and data gathering for fundraising or partnerships\

Your Skills & Experience

8–10 years of work experience, including FP&A or strategic finance roles
MBA preferred
Very strong financial modeling capabilities in Excel and/or Google
Sheets (bonus for experience implementing AI-powered FP&A or financial planning tools)
Operating experience combined with time in management consulting, investment banking, or private equity highly preferred
Demonstrated success in or a concrete understanding of SaaS or subscription-based business models
Basic understanding of accounting principles and revenue recognition
Able to ask excellent questions that are hypothesis driven, including working with a Data Analytics team to structure analyses and translate results into meaningful takeaways and insights (i.e., the story with the numbers)
Strategic mindset with comfort navigating ambiguity and driving clarity
Comfortable owning FP&A end-to-end and advising senior leadership across functions (Product, Engineering, Marketing, Content)
Track record of driving efficiency, improving financial processes, and influencing business leaders to accelerate growth

A Great Candidate...

Is highly analytical and pragmatic with exceptional attention to detail
Thinks strategically and can translate complexity into clear actions
Owns projects and decisions from end to end independently
Communicates with clarity, precision, and relevance
Transforms ambiguous ideas into thoughtful, actionable business plans
Feels equally confident discussing long-term growth and analyzing granular metrics
Loves digging into the weeds when needed to drive clarity or assess ROI
Is excited to partner in building broader aspects of the finance function (accounting, tax, etc.)
Is passionate about Good Inside’s mission and motivated by the opportunity to shape our financial future

What We Offer

Competitive Compensation: base salary for this role will be $165,000–$180,000 annually, commensurate with experience
Company Equity
Comprehensive benefits package
401K + Company match
Generous time off and work-life balance initiatives
Hybrid work environment
A high-performing team committed to transforming parenting
A culture that values direct communication, embraces challenges, and celebrates wins

Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

For information about Good Inside's privacy practices, see our Privacy Policy. California applicants, please also see our CA Applicant Privacy Notice.

Senior Manager

Strategic Finance

Good Inside

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