Trade Marketing Manager

Job Description:

The Regional Trade Marketing Manager will own the execution of the downstream marketing funnel in the territory to deliver consistent sell-out growth. In cooperation with the CM / RL continuously design and update the local marketing strategy and translate the strategy into funnel execution to achieve growth targets. For areas where sell out data is not available, the owner of this position will work with local teams to obtain sell out data. This position will be working directly with the North America Marketing team on execution of product launches, branding, campaigns and channel advertising for the Canadian market. 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop and Execute Marketing Strategies: Devise and implement marketing plans and programs to support distributor partners in achieving sales-out growth targets.
• Collaborate with Dealer Partners: Conduct regular meetings (at least 1x every 2 months) with sales and marketing leaders of dealer partners to ensure effective marketing funnel execution and explore opportunities for sales expansion.
• Create Compelling Marketing Materials: Manage the creation and development of marketing materials, including creative content, sales aids, and promotional content.
• Budget Management: Responsibility for the marketing budget, ensuring maximum ROI to drive sell-out growth.
• Performance Monitoring: Monitor and report on key performance metrics, such as sales, ROI, and market share.
• Relationship Building: Establish and maintain strong relationships with key contacts within distributor marketing and product management departments.
• Event Coordination: Coordinate and participate in distributor trade shows and other marketing events organized by distributors.
• Market Intelligence: Gather Voice of Customer (VOC) feedback on industry trends and best practices through competitive analysis, focusing on price positioning, new product launches, and marketing activities.
• Regulatory Compliance: Ensure that all marketing activities comply with regulatory and legal requirements.
• Product Training: Conduct training sessions for both internal sales teams and dealer partners’ sales and marketing teams, focusing on current and new products. Highlight key selling points, value propositions, and differentiators.
• Customer Engagement and Support: Conduct regular visits to end customers to understand their needs, gather feedback, and provide support. Collaborate with distributor partners during these visits to ensure alignment and address any issues directly.
• Customer Feedback Integration: Collect and analyze customer feedback to continuously improve marketing strategies, product offerings, and overall customer experience. Implement changes based on feedback to meet customer expectations.
• Customer Relationship Management: Develop and nurture strong relationships with key customers, acting as the primary point of contact for marketing-related inquiries and support. Ensure customer satisfaction and loyalty through regular communication and personalized service.
• Direct Communication Channels: Manage and optimize direct communication channels with customers, such as email newsletters, social media interactions, and customer service hotlines, to keep them informed about new products, promotions, and company news.
• Customer Experience Enhancement: Work closely with the sales and customer service teams to enhance the overall customer experience. Address customer concerns promptly and effectively, ensuring a positive and seamless interaction with the brand.
• Customer-Centric Marketing Initiatives: Develop and execute customer-centric marketing initiatives, such as loyalty programs, special promotions, and targeted campaigns, to increase customer engagement and retention.
• Customer Event Coordination: Plan and coordinate customer-focused events, such as product demonstrations, webinars, and workshops, to provide valuable insights and build stronger relationships with end customers.
• Customer Data Analysis: Utilize customer data and analytics to identify trends, preferences, and opportunities for personalized marketing efforts. Tailor marketing strategies to better meet the needs and preferences of different customer segments.
• Incidental Duties: The above statements describe the general nature and level of work being performed in this job. They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned, as required, by management.
• Develops and executes digital marketing activities across social media, trade publications, email, paid search, and web/landing pages.  
• Collaborates with Key Opinion Leaders, product management, R&D, sales, legal, and regulatory for creation and approval of marketing and sales assets. 
• Works with marketing, sales, and product management to develop programs and campaigns that will drive engagement with internal and external audiences. 

Job Requirements:

Required:

• Bachelor's Degree or 4+ years’ experience interacting with distribution partners in a marketing or sales compacity in lieu of education.
• 3+ years of Marketing experience within distribution
• Willingness to travel up to 15% to Canada and within US to meet with distributor partners and attend industry events.
• Candidate must reside within a commutable distance to Brea, CA.

Preferred Skills:

• Familiar with EBS tools (Kaizens, PSP, Growth room, PSI)
• Strong understanding of marketing principles, including digital marketing, branding, and sales enablement.
• Exceptional project management skills with a track record of successful marketing campaign execution.
• Analytical mindset with the ability to interpret and modify data in excel to make informed decisions.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong commercial skills as well as high sales orientation.
• Proven track record with downstream marketing delivering sales growth.
• Excellent time management and organizational skills.
• Professional expertise in digital marketing (web/staged campaigns/advertising) and public relations.
• Experience in MS Office and CRM-systems.
• Ability to read, analyze and interpret market data.
• Ability to present information to top management, public groups, etc.
• Ability to effectively work under tight deadlines and manage multiple projects independently.

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Target Market Salary Range:

Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled.  At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans.

Operating Company:

Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at: http://www.dol.gov/ofccp/regs/ compliance/posters/pdf/eeopost.pdf.

Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate.  Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes.  An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening.  Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.