Marketing Operations Specialist

About the Company

Why We Built Lyric: Supply chains are more critical and complex than ever. Every day, large enterprises navigate trillions of possible decisions that could impact the bottom line. Powerful algorithms and AI can address these problems, yet most organizations struggle to leverage supply chain AI at scale. The current SCM technologies are either rigid, limited-scope point solutions or custom solutions built in-house, which demand immense expertise and investment.

That is…until now.

Enter Lyric: Lyric is an enterprise AI platform built specifically for supply chains, offering the best of both worlds:

• Out-of-the-box AI solutions for optimizing networks, allocating inventory, scheduling routes, planning fulfillment capacity, promising orders, propagating demand, building predictions, analyzing scenarios, and more, plus

• A platform-first approach that empowers both business and technical users with end-to-end product composability, leveraging no-code tools, their own code, or even forking our code to build and refine supply chain decision intelligence

With Lyric, enterprises no longer have to choose between flexibility and speed, they get both.

The Mission: We’re building a new era in supply chain with the team best equipped to lead it. With over 20 years at the intersection of supply chain and algorithms, we developed a deep conviction that global supply chains needed something like Lyric. Since our inception in December 2021, that conviction has been validated time and time again.

Today, a growing number of Fortune 500 companies, including Smurfit WestRock, Estée Lauder, Coca-Cola, Nike, and more, are innovating on their own terms with Lyric. We can’t wait to see what our customers, both current and future, are empowered to build with us next. Come build with us!

About Lyric
Lyric is building the world’s first Supply Chain AI platform designed to empower businesses to make smarter, faster decisions using the full power of modeling, simulation, and algorithmic intelligence. As our go-to-market engine scales, we’re looking for a detail-obsessed, systems-savvy Marketing Operations Specialist to help us orchestrate, automate, and optimize how we go to market.

What You'll Do
You’ll be the heartbeat of our marketing operations, owning the tools, data, and processes that keep our campaigns running and our pipeline growing. From launching email nurtures to fine-tuning lead flows and reporting what’s working, you’ll be a key partner across the entire GTM motion.

Key Responsibilities

From Day 1 -

• HubSpot Hero: Own our marketing automation system, building and maintaining workflows, lifecycle stages, lead scoring, segmentation, and email programs.

• MarTech Stack Owner: Manage tools like ZoomInfo, Sales Navigator, RB2B, and LinkedIn Ads while exploring new tech to scale what’s working.

• Campaign Command: QA and launch emails, forms, landing pages, and nurture flows for webinars, events (like our Flagship event Empower), and integrated campaigns.

• Data Integrity & Funnel Health: Keep our data clean and actionable. Manage UTM strategy, ensure accurate campaign attribution, and monitor funnel KPIs.

• GTM Backbone: Support product launches, event execution, and experimentation across paid, content, and ABM motions.

Future State -

• Sales Partnering: Collaborate closely with SDRs and Sales Ops to ensure seamless lead routing, tracking, and conversion workflows.

• SEO & Web Ops Support: Help us grow organically by optimizing key pages, tracking performance in GSC and SEMrush, and coordinating with the content and web teams.

• Compliance Keeper: Ensure GDPR and CAN-SPAM compliance is baked into all marketing processes.
  

What You Bring

• 4-8 years of experience in marketing ops at a tech or SaaS company

• Hands-on HubSpot expertise (certifications welcome)

• Solid understanding of attribution, UTM strategy, ABM tools, and basic SEO/analytics tools

• A love of data, process, and clean systems

• A bias toward action and comfort in fast-changing, startup environments

• Bonus: Experience with design and previous work supporting US based companies
  

Why This Role Rocks

• You’ll help build the marketing engine from the ground up—your fingerprints will be all over our growth

• You’ll partner closely with an incredible team across demand gen, product marketing, and sales

• You’ll get exposure to cutting-edge Supply Chain AI and a first-of-its-kind platform