Now that you’ve found the job description, what’s next?

At JanSport, we believe our brand embodies the spirit of self-expression and discovery.  Our packs reflect us as people – rugged, ready, and inspired.  We’re built to pursue daily adventure and help you discover your world.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture.  If you can see yourself working side-by-side with a team of people who express ourselves with the bags we carry and the positive movements we support, JanSport just may be the place for you.  

To learn more about our values and our culture, visit JanSport Careers or www.jansport.com.

Brand Marketing Coordinator (JanSport)

What will you do?

A day in the life of a Brand Marketing Coordinator at JanSport looks a little like this.

You will play a pivotal role in supporting the brand marketing team by working collaboratively and cross-functionally to develop and execute our seasonal marketing campaigns and 365-day always on strategy for both JanSport Global and Eastpak NORA.  This position will report to the Brand Marketing Manager and partner with Brand Communications, eCommerce, and Creatives Services to drive demand and grow market share for the global packs business.  You will be an essential part of our team, assisting and helping execute asset production, brand activations, and overarching branded marketing efforts across all channels.

Let’s break down that day-in-the-life a bit more.  Your responsibilities will include but are not limited to:

Content planning from strategic briefing to production to final delivery.  You will assist with developing creative briefs for owned digital commerce channels like jansport.com and Amazon.  You will support ideation and execution on brand direction for photoshoots.

Comms support for community management on social channels, seeding product, and supporting experiential consumer activations.

Maintain organization of marketing assets, media portal management, and helping facilitate global asset distribution, brand activations, sales meeting planning, and other project assistance as requested.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day.  For this role, there are foundation skills you’ll need to succeed and excel.  Additionally, while formal education in a related field is great to have, we are most interested in your 3+ years of marketing experience and professional achievements.

The foundation skills you will need in this position are:

• Detail oriented and very strong organization and project management skills with the ability to work in a fast-paced environment and manage multiple projects at a time
• A strong motivation to work on all types of projects and a willingness to roll up your sleeves and help the entire brand marketing team
• Experience with the key social platforms: Instagram, TikTok, Snapchat, YouTube, Pinterest, etc.
• Understanding of retail and wholesale marketplaces
• Understanding and application of marketing best practices
• Critical thinker with strong problem-solving and research proficiencies
• Public speaking skills and ability to effectively communicate across teams
• Have a strong passion for our brand, brand values, and Gen Z culture
• Interest in developing a brand strategy skillset through exposure & experience
• Highly driven with a positive, high-energy, team-oriented attitude
• Location requirement: Denver, CO

There are also a few skills that are not required but preferred.

• Photo and video editing
• Copywriting

What do we offer you?

At JanSport, we know you expect as much from us as we do from you.  That is why we make a commitment to support and grow our people.  We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life.  We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity.  Our focus on DEI is at the foundation of who we are and what we do.

To learn more about JanSport’s benefits package, follow this MyVFBenefits.com and click “Looking to Join VF”.

To learn more about JanSport’s Diversity and Inclusion efforts, go to www.jansport.com.

Now WE have a question for YOU.

Are you in?

Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year’s medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.  If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at [email protected]. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.