👋 Hi, I’m Jenna - VP of Marketing here at Dwolla. I’m looking for a passionate Partnership Marketing Manager to join our high-energy, results-focused team.
Here is what you can expect to work on in this critical role:
Through working closely with the Partnership and Marketing teams, your focus will be to develop and equip our partners with the strategies and materials they need to help them bring on new customers.
To be successful in this role, you need to be eager and excited about building out new, scalable frameworks and processes. You’ll need to be comfortable with rolling up your sleeves and developing playbooks, one pagers, slide decks and more. You’ll use data-driven analysis to discover what actions are driving value per segment. Additionally, relationship management is a key skill for this position. Being able to quickly build trust and deliver value with our partners is essential.
Our team values quick-thinking, action and teamwork. We are an “all hands on deck” type of team and there may be times when you’re asked to help with something that is not directly in your wheelhouse. We’re all master multitaskers and thrive in our highly collaborative environment.
Qualities of Partnership Marketing Managers Who Thrive in This Role
🤓 You are crazy organized and a tiny bit obsessed with the details. You can handle multiple high-priority projects with ease and provide internal stakeholders what they need to execute our strategies.
🤝 You’re awesome at building long-lasting, trust-based relationships. You’ll work closely with our Revenue, Customer Excellence and Marketing teams, as well as our partners.
🗣️ Personalization is your middle-name. (Or at least it should be!) You know how to identify target segments and customize our communications and channels to best drive conversions.
📊 Google Sheets/Excel and you are best friends and you love using graphs, pie charts and anything visual that uses data to tell a story to our internal stakeholders. (Extensive design skills not required in this role but experience in using template slides is key as well.)
What’s expected of a Partnership Marketing Manager at Dwolla?
- Act as a marketing subject matter expert for our partners by contributing perspective, insights, and knowledge, and taking a balanced consultative and systematic approach to achieve measurable results through joint product and marketing efforts.
- Actively collaborate with the Marketing, Partnerships and Product teams to develop innovative and engaging materials – written / multimedia / advertising / online / enablement / partner communications - to drive and nurture a targeted audience.
- Work closely with the Marketing and Partnerships team to design, own and drive the partnerships marketing strategy across multiple markets and targeted segments.
- Support managing the events strategy for partner-related events to further develop opportunities.
- Leverage and utilize industry intelligence to add value and relevance to marketing campaigns.
- Build and maintain ongoing relationships with key partner stakeholders and marketing counterparts at partner organizations.
- Develop and share insights based on partner data, measure the effectiveness of partner marketing initiatives, and define key performance indicators aligned with the business and partnership objectives.
- Analyze product performance, synthesize customer feedback, and advocate improvements.
What would make you stand out for this role?
- 7+ years of experience in marketing or product preferred
- 4+ years of experience in a B2B partnership marketing role or planning and coordinating marketing campaigns
- Experience in the in the banking and payments industry preferred
- Experience collaborating cross-functionally and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment
- Experience of developing and implementing effective cross-channel marketing activities/campaigns
- Strong project management skills and the ability to prioritize the most impactful initiatives
- Ability to work autonomously, proactively communicate across teams, and strive for clarity in ambiguous environments
- Experience using qualitative and quantitative metrics with a focus on product adoption, revenue, sales, and other marketing goals
- Excellent interpersonal skills, both virtually and in person
- Bachelor’s degree preferred
When you join the Dwolla team, you get these great perks:
⭐ Unlimited Paid Time Off (with a mandatory PTO minimum of 5 days every 4 months)
⭐ Enjoy a reduced summer 2022 work schedule (Summer Hours 2022 for the win! 😎)
⭐ 12 weeks paid parental leave
⭐ Medical, dental and vision insurance (Health plan options include a free Peloton app & Apple Fitness membership, FSA & HSA options and more…)
⭐ Dedication to supporting mental health via paid subscription to Headspace
⭐ Stock options
⭐ 401k (with 4% company match)
⭐ Long-term disability insurance
⭐ Life insurance
Our Remote-First Workspace
⭐ Our employees can work from anywhere in the US or from our Des Moines office.
⭐ You can move anywhere in the US and your compensation won’t change.
⭐ Combined with our unlimited PTO, you have the flexibility to enjoy the laptop lifestyle and balance work while traveling.
⭐ We actively support a healthy remote-first company culture by frequently providing both in-person and virtual opportunities for collaboration with co-workers.
⭐ We never miss a beat… by working both synchronously and asynchronously in our day-to-day interactions we’re able to stay full-steam ahead.
⭐ Remote-first home office stipend (and paid parking for our office-loving employees)
❗❗**Please note: While we support a remote-first work environment, we are currently only able to offer employment to candidates who live in the United States**
Some Fine Print
At Dwolla, we value diversity and hold the core belief that the best teams are built by the inclusion of diverse ideas, experiences, and people.
If you require a reasonable accommodation or assistance for any part of the interview and employment process, please contact Katie Spellman (Talent Recruiter) at
[email protected] and let us know the nature of your request.
If offered this position, you will be asked to complete an employment and credit verification authorization form (which allows us to run a background check) as part of our employment process. By submitting this application, you agree that Dwolla may share applicant information with a third party for communication services.
