Enterprise Account Director

ePaper industry brief: Vusion's acquisition of In-Store Media. * by Seekink * 2026-07-30 ePaper industry brief: Vusion's acquisition of In-Store Media - A watershed moment for the electronic shelf label industry. As the global ESL leader transforms hardware networks into retail media assets, the strategic value of ePaper display modules is being redefined. Table of Contents The event: A deal that shakes retail tech. On July 27, 2026, Vusion Group - the global leader in AI-powered digitalization solutions for physical commerce - announced the signing of an agreement to acquire In-Store Media (ISM), a Barcelona-based in-store retail media company. This is no small transaction. ISM generated approximately Euro 120 million in revenue in 2025 with robust profitability, maintains relationships with more than 90 retail banners and over 1,600 brands, and operates across 9 countries spanning EMEA, the Americas, and Asia-Pacific. ISM has developed a flexible portfolio of over 50 print and digital media solutions designed to meet advertiser needs across hypermarkets, supermarkets, shopping centers, department stores, and specialty stores. Vusion Group (the former SES-imagotag) is the undisputed market leader in electronic shelf labels (ESL), with over 600 million ESL units installed worldwide and 2025 adjusted revenue of approximately Euro 1.5 billion, serving more than 350 major retail groups globally. Mr. Thierry Gadou (Chairman and CEO | Vusion Group) stated: "The next big digital media is the physical store. Retail media has already transformed the economics of online commerce. The next frontier is in stores, where most shopper traffic remains and decisions of purchase are made." This statement captures the strategic essence of the acquisition. Insight: electronic shelf labels are becoming retail media "low-carbon infrastructure" To understand the significance of this acquisition, one must see the broader industry trend. Over the past 5 years, retail media has become one of the most important profit growth drivers for retailers - but primarily through online channels. Yet the vast majority of shopper traffic and purchasing decisions still take place in physical stores, where retailers and brands have a powerful opportunity to engage with consumers at the moment of truth. This online-offline gap is exactly what Vusion Group is targeting. By acquiring ISM, Vusion gains 3 critical assets: * Advertising expertise: ISM's deep experience in designing, deploying, and monetizing in-store retail media networks * Brand and retailer relationships: 1,600+ brand partners and 90+ retail banners * Scalable operating capabilities: A mature commercial platform across 9 countries Vusion's plan is clear: combine its ESL network spanning tens of thousands of stores worldwide with ISM's advertising monetization capabilities to build a digital in-store retail media platform connecting retailers, brands, and shoppers through measurable, real-time in-store activation. In other words, electronic shelf labels are no longer just "price display screens" - they are becoming the digital low-carbon infrastructure of retail media. As industry analyst firm invidis observed: "With the acquisition of ISM, the ESL provider Vusion Group is moving up the value chain - the boundaries between hardware and ecosystem providers are increasingly disappearing in retail tech." Implications: what this means for the ePaper supply chain. This acquisition sends 3 important signals to the entire ePaper display industry. Signal 1: The ESL value chain is extending. Historically, the value of ESL has been framed around operational cost reduction - automated price changes, reduced labor errors, improved efficiency. But Vusion's acquisition signals that industry leaders are redefining ESL networks as revenue-generating assets - monetizing physical stores through in-store advertising and creating new income streams for retailers. The ESL is evolving from a cost-saving tool into a revenue-creation platform. Signal 2: Display module quality will be reevaluated. When ESL networks carry advertising monetization, display quality, color performance, refresh speed, and reliability are no longer just technical specifications - they directly impact ad content presentation and brand advertiser confidence. Full-color ePaper, large-format ePaper signage, and high-performance display solutions will see accelerated demand as retailers and brands seek to maximize the visual impact of their in-store media campaigns. Signal 3: industry consolidation is accelerating. Vusion's acquisition is not an isolated event. The ESL market is moving from hardware competition to ecosystem competition - where the winner is not the one with the best display, but the one who can offer a complete closed-loop from hardware to software, from data to monetization. Insights for SEEKINK. As a global leader in ePaper display module manufacturing, SEEKINK has been closely tracking these industry developments. The Vusion-ISM acquisition confirms what Seekink has long believed: ePaper display technology is evolving from "replacing paper" to "empowering the Internet of Everything." In smart retail, ePaper is no longer just a price tag carrier - it is the interactive interface connecting physical shelves with the digital world. From 1-inch to 75-inch, from monochrome to full color, SEEKINK delivers high-performance ePaper display modules for ESL and retail IoT applications worldwide. With over 100 patents, in-house module manufacturing, and a long-term strategic partnership with E Ink Corporation, SEEKINK is actively defining industry standards for the next generation of ePaper displays. Seekink believe that as retail media accelerates its rollout in physical stores, ePaper display technology will encounter broader applications and more demanding technical requirements. Retail digitalization is just beginning. ePaper is the foundation. Jiangxi SEEKINK Technology Co., Ltd. (SEEKINK) is a global leader in ePaper display module manufacturing, offering one-stop services from ePaper displays to finished product assembly. Headquartered in Jiangxi, China, with manufacturing facilities in Vietnam and a monthly production capacity exceeding 20 million units, SEEKINK serves customers worldwide through its global network, which spans Shenzhen, Shanghai, Hong Kong, Vietnam, and Germany. Products are widely applied in smart retail, smart office, smart education, smart logistics, and other IoT domains.

Retail mediavusion acquires In-Store Media. The ESL market leader is moving beyond store infrastructure. By acquiring Spanish retail media specialist In-Store Media, Vusion gains access to 90 retailers, 1,600 brands and a €120 million revenue business - accelerating its ambition to monetize physical stores at scale. July 27, 2026 by Florian Rotberg Vusion Group (formerly SES Imagotag) is taking a strategic step beyond electronic shelf labels and connected store infrastructure. The French retail technology company has signed an agreement to acquire In-Store Media (ISM), one of Europe's largest specialists in in-store retail media. Founded in Barcelona in 1998, ISM has built a substantial international business around retail advertising and shopper marketing. The company operates in nine countries across Europe, Latin America and Asia, serving more than 90 retailers and working with over 1,600 consumer brands. ISM generated approximately EUR 120 million in revenue in 2025 with strong profitability. The transaction remains subject to regulatory approval and customary closing conditions. Vusion plans to finance the acquisition through debt. From infrastructure provider to media network operator. The acquisition marks an evolution of Vusion's business model. For years, the public company partly owned by BOW has successfully transformed itself from an ESL vendor into a broader connected-store platform provider. Its technology portfolio now includes ESLs, large epaper displays, digital signage displays, computer vision, store analytics and cloud-based retail management solutions. With ISM, Vusion is moving further up the value chain. Rather than merely supplying the digital infrastructure, the French company is positioning itself as an enabler - and potentially operator - of retail media networks inside physical stores. The acquisition adds advertising expertise, media inventory management and long-established relationships with both retailers and brand advertisers. Retail Media next growth engine for Vusion. Retail media has become one of the fastest-growing segments in advertising over the past five years. Most investments have flowed into online retail platforms, where retailers monetize their websites, apps and e-commerce marketplaces. Yet physical stores still account for the overwhelming majority of shopper visits and purchasing decisions. This is where Vusion sees the opportunity. ISM brings extensive experience in this area. The company offers more than 50 retail media formats, covering both traditional and digital in-store advertising solutions across supermarkets, hypermarkets, shopping centers, department stores and specialty retail environments. Strategic fit with Vusion's connected store vision. For Vusion, the acquisition appears highly complementary. The company already provides much of the hardware and software infrastructure necessary for digital retail media deployments. ISM contributes the missing layer: media sales expertise, campaign execution capabilities and advertiser relationships. Together, the two companies aim to create a platform that connects retailers, brands and shoppers through measurable in-store activation.