Full-Time

Customer Lifecycle Marketing Manager

Posted on 9/26/2024

OpenSesame

OpenSesame

201-500 employees

Curated online training programs for businesses

Education

Compensation Overview

$125k - $140kAnnually

Mid, Senior

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Responsibilities
  • Gain a comprehensive understanding of OpenSesame’s customer base, product offerings, and current marketing strategies. Complete onboarding and initial training on customer advocacy work in progress and marketing campaigns. Learn the 2H customer retention forecast and identify the key metrics for customer lifecycle marketing success. Establish initial relationships with key stakeholders in sales, product, and customer success teams. Learn about new products in the roadmap, and understand their value proposition for existing customers. Take over our product reviews program.
  • Perform customer segmentation analysis to understand the health and composition of the customer base. Learn customer onboarding and quarterly review processes. Attend meetings of each type. Review and analyze customer calls for trends issues. Learn how customers prove value and begin work on a framework to help them analyze and communicate their impact.
  • Identify top customers for case studies and other advocacy work. Formalize a customer referral program and take over the “follow the champions” campaign to drive new business.
  • On the advocacy side, start 2025 tactics for securing speaking engagements and awards. Build out the customer communications side of product launches. Build personal relationships with at least 10 customer accounts, collaborating with our customer success team. Take over the customer feedback group and recommend ways to improve it. Take over the customer newsletter and suggest ways to improve it.
  • Develop and present a detailed customer marketing plan inclusive of advocacy and customer expansion. This includes recommending new customer facing content to complement and enhance current customer communications. Work with customer success operations on the content and new processes for a digitally-led customer journey.
  • Begin work on a value framework to help our customers show the value of working with OpenSesame, leveraging the work already done with our customer success team. Develop an additional plan for a 2025 new user conference, outlining key objectives, themes and topics, including location and format recommendations based on customer segmentation.

OpenSesame provides a digital platform for businesses to access curated online learning programs tailored to their specific needs. These training programs are designed to enhance employee skills, boost productivity, and create a safe and inclusive work environment. OpenSesame serves a wide range of industries, including technology, finance, retail, healthcare, and government, allowing organizations of all sizes to customize their training solutions. The company generates revenue by charging clients for access to its diverse learning programs, which aim to improve sales, customer satisfaction, and compliance with regulations. OpenSesame's goal is to help organizations develop and retain a skilled workforce.

Company Stage

Late Stage VC

Total Funding

$94.4M

Headquarters

Portland, Oregon

Founded

2011

Growth & Insights
Headcount

6 month growth

7%

1 year growth

5%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Microlearning's popularity aligns with OpenSesame's bite-sized learning modules.
  • Demand for multilingual e-learning supports OpenSesame's Simon platform launch.
  • Integration with Engagedly fosters high-performance cultures through learning and performance management.

What critics are saying

  • Increased competition from Coursera and Udemy threatens OpenSesame's market position.
  • Over-reliance on partnerships could lead to vulnerabilities if terms change.
  • Rapid technological advancements may outpace OpenSesame's integration capabilities.

What makes OpenSesame unique

  • OpenSesame offers tailored training programs across diverse industries, enhancing workforce skills.
  • The Simon platform simplifies course creation and translation for multilingual training.
  • OpenSesame's integration with AI-powered LMS technology enhances personalized learning experiences.

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