Full-Time

Vice President of People

Posted on 9/19/2025

adMarketplace

adMarketplace

201-500 employees

Performance-based adtech linking brands with consumers

Compensation Overview

$225k - $250k/yr

+ Bonus + Equity

New York, NY, USA

In Person

Category
People & HR (1)
Requirements
  • 10+ years of progressive HR leadership experience, with at least 5 years in a senior People role
  • Demonstrated success scaling teams and headcount in a high-growth startup to midsize environment - preferably within media, entertainment, or technology industries
  • Proven ability to lead and develop high-performing HR teams
  • Deep experience in talent performance, engagement, and total rewards across international teams
  • Hands-on leader who is comfortable building from the ground up while also operating at a strategic level
  • Excellent communication, stakeholder management, and analytical skills
Responsibilities
  • Champion and continuously evolve adMarketplace’s culture to reflect our mission, 5C values, and business goals
  • Design and implement a cohesive employee engagement strategy that includes formal and informal feedback loops to surface actionable insights and enhance the employee experience
  • Establish consistent and scalable practices for manager enablement, internal communications, and team health to promote alignment and accountability at every level of the organization
  • Develop and champion employee wellbeing programs, including mental health resources and work-life balance initiatives, to support a healthy, resilient workforce
  • Lead talent strategies that support scalable growth, including succession planning, performance development, and workforce planning
  • Oversee talent performance programs and continuous feedback practices to ensure alignment between employee growth and company goals
  • Serve as a trusted and strategic advisor to executive leadership, proactively identifying talent gaps and development opportunities to accelerate performance and retention
  • Build and refine performance management and talent review frameworks that drive continuous feedback, high accountability, and employee growth
  • Launch leadership development and upskilling programs that support career mobility and long-term succession planning
  • Own the development, implementation, and ongoing refinement of adMarketplace’s compensation philosophy, ensuring alignment with company values, business objectives, and growth trajectory
  • Lead compensation benchmarking and market analysis to ensure competitiveness across roles, departments, and geographies
  • Partner with Finance and executive leadership to guide annual planning cycles, merit reviews, and promotion calibrations with transparency and fairness
  • Ensure alignment between compensation practices and performance management frameworks to reward impact and high performance
  • Optimize onboarding experience to accelerate new hire integration and engagement
  • Develop and execute retention strategies that promote long-term career growth and organizational stability
  • Develop scalable retention strategies by analyzing attrition trends, manager effectiveness, and employee feedback to proactively address friction points through thoughtful programming and policy
  • Own the design and implementation of career development frameworks, enabling clarity around growth paths, internal mobility, and progression
  • Ensure compliance with employment laws and HR best practices across all operating regions
  • Tailor employee programs and policies to reflect cultural and legal nuances while maintaining a unified global approach
  • Lead, mentor, and scale a People team of five
  • Develop KPIs and dashboards to measure HR effectiveness and proactively support business objectives
  • Optimize HR systems and data capabilities to support scale, efficiency, and insight-driven decision-making
  • Serve as a key thought partner to the executive team on people strategy and organizational design
  • Champion organizational change and evolution through employee-centered strategies that support growth and transformation
  • Lead change management efforts to enable organizational agility, ensuring smooth transitions during growth, restructuring, or strategic pivots through clear communication and employee support

adMarketplace is an adtech company that focuses on search media. It helps advertisers and agencies reach consumers by bypassing traditional search engine results pages and connecting users directly with brands during moments of intent. Its platform offers exclusive media placements on publisher sites to improve ad effectiveness and ensure a steady revenue stream for publishers. The business runs on a performance-based model, earning revenue through costs per click (CPC) or costs per action (CPA) when ads produce clicks or actions. Unlike firms that rely on standard SERP traffic, adMarketplace emphasizes direct, intent-driven exposure and premium placements to align ad spend with measurable results. The company’s goal is to make consumer searches more efficient and relevant by delivering better-targeted ads at key moments, maximizing return on investment for advertisers while monetizing publisher inventory.

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

N/A

Headquarters

New York City, New York

Founded

2000

Simplify Jobs

Simplify's Take

What believers are saying

  • AI Discover Beta expands CPC ads to Opera AI, Dupe, Sezzle through December 2026.
  • John Nitti and Sam Cox joined executives on December 17, 2025, driving AI innovation.
  • Mozilla expanded partnership July 16, 2024, naming adMarketplace preferred for homepage tiles.

What critics are saying

  • Mozilla partners with Index Exchange, diverting Firefox New Tab inventory in 6-12 months.
  • Opera replicates AMP Discover tech internally, terminating partnership in 12-24 months.
  • Mozilla integrates Anonym tech, launching in-house ad platform eliminating adMarketplace in 24-36 months.

What makes adMarketplace unique

  • adMarketplace delivers native search ads outside legacy SERPs for Firefox and Opera.
  • Proprietary Commercial Intent Vector matches ads to real-time conversational intent.
  • Algorithmically adjusts per-click pricing using performance data for publishers.

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Your Connections

People at adMarketplace who can refer or advise you

Benefits

Health Insurance

Wellness Program

Unlimited Paid Time Off

Paid Vacation

Commuter Benefits

401(k) Company Match

Professional Development Budget

Hybrid Work Options

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
adMarketplace
Dec 17th, 2025
adMarketplace Strengthens Executive Leadership Team to Build the Next Generation of Search Advertising

adMarketplace strengthens executive leadership team to build the next generation of search advertising. NEW YORK, December 17, 2025 - adMarketplace, the leader in native search advertising, today announced the appointment of John Nitti as Global Chief Business Officer and Sam Cox as Chief Product Officer. Nitti, a widely recognized industry veteran, will spearhead commercial strategy and business growth, while Cox will advance platform innovation to take adMarketplace into the next generation of native search advertising. The search advertising industry is undergoing rapid transformation, driven by advances in AI, changing consumer behaviors, and the growing importance of native placements outside legacy search engines. As advertisers seek more efficient and incremental results, adMarketplace is doubling down on innovation and leadership, investing in top talent and technology to shape the future of native search. The addition of Nitti and Cox to the executive team underscores adMarketplace's commitment to delivering measurable value for advertisers and publishers. "This is a strategic investment in the future of adMarketplace and the native search advertising market," said Jamie Hill, Chairman and Co-CEO, adMarketplace. "John's deep industry relationships and commercial expertise, combined with Sam's visionary product leadership, position us to accelerate innovation and deliver even greater results for our partners. We are investing in the talent and technology needed to lead the next wave of growth in search advertising." Nitti brings 25+ years of industry experience, most recently serving as the Global Head of Revenue Operations and Advertising Innovation at X and previously holding roles with Verizon, Publicis Groupe, and American Express. In the new role of Global Chief Business Officer, Nitti will focus on expanding strategic partnerships, accelerating revenue growth, and driving commercial excellence across the organization. "Search advertising sits at a critical juncture as AI and changing consumer behaviors redefine how brands and partners connect with audiences," said John Nitti, Global Chief Business Officer, adMarketplace. "adMarketplace is uniquely positioned to accelerate this transformation, with the scale, technology, and vision to deliver real outcomes for advertiser and publisher partners. Joining this leadership team is an opportunity to help shape the future of search and drive meaningful growth for advertisers across the globe." Cox, who previously directed product management for programmatic DSP at Amazon and led Google's Ad Exchange (AdX), will bring critical expertise in navigating the digital advertising landscape as it shifts with AI. At adMarketplace, he will drive AI-powered innovation, enhance performance efficiency, and optimize media investment strategies across the company's native search solutions. "With AI becoming central to campaign performance, we have a unique opportunity to innovate how advertisers and publishers connect with consumers throughout their digital journeys," said Sam Cox, Chief Product Officer, adMarketplace. "I am excited to join adMarketplace at such a transformative moment for the search advertising industry and look forward to working with the talented team to shape the future of native search advertising." Nitti and Cox will be based out of New York City, adMarketplace's global headquarters. To support industry innovation, adMarketplace recently published the 2025 AI Search Consumer Report, offering critical insights into evolving consumer behaviors and the impact of AI on search advertising. Download the full report at: https://www.admarketplace.com/ai-search-consumer-report-admarketplace. About adMarketplace adMarketplace is the leader in Native Search(TM) advertising for over 25 years. adMarketplace, Inc. deliver relevant search ads that are native to the apps, sites, and platforms consumers actively use, outside of legacy search engines. The world's largest advertisers achieve efficiency and incremental campaign results from adMarketplace's exclusive media. As a two-sided marketplace, adMarketplace, Inc. also serve as the leading monetization partner for publishers on the open web. Its mission is to shape the consumer journey with relevant native search ads, and to measure media value transparently to deliver performance at scale. Learn more about adMarketplace, Inc. by visiting its website and following adMarketplace, Inc. on LinkedIn and Instagram. Media Contact: Haidi Kelly, SVP of Marketing [email protected].

PR Newswire
Oct 8th, 2025
adMarketplace Launches AMP Discover to Improve the Consumer Search Journey By Powering Advertising in Opera's Aria AI Chat Application

NEW YORK, Oct. 8, 2025 /PRNewswire/ - adMarketplace, the leader in Native Search(TM) advertising, today announced the launch of AMP Discover, a transformative media product built to power the next generation of consumer search within AI chat surfaces.

adMarketplace
Jul 8th, 2025
adMarketplace Strengthens Executive Team with Appointment of Cindy Curry as CFO

NEW YORK, NY, July 8, 2025 - adMarketplace, the leader in native search advertising, today announced the appointment of Cindy Curry as Chief Financial Officer.

adMarketplace
Jan 7th, 2025
Built In Honors adMarketplace in Its Esteemed 2025 Best Places To Work Awards

NEW YORK, Jan. 7, 2024 - Built In today announced that adMarketplace, the leading native search advertising provider, was honored in its 2025 Best Places To Work Awards.

MakeUseOf
Dec 9th, 2021
Mozilla® partners with adMarketplace, Inc.

Mozilla has partnered with adMarketplace to serve up suggestions right in the address bar, so it's a likely a deal has been made here.

INACTIVE