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Full-Time

Lead – Marketing Analytics

Confirmed live in the last 24 hours

Gemini

Gemini

501-1,000 employees

Cryptocurrency exchange and secure wallet services

Crypto & Web3
Fintech

Compensation Overview

$137k - $172kAnnually

+ Bonus + Equity Grants

Senior, Expert

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Mixpanel
SQL
iOS/Swift
Marketing
Looker
Data Analysis
Google Analytics
Requirements
  • You have spent 5+ years in marketing analytics focused on instrumenting, understanding and analyzing marketing performance
  • Experience with analytics tools including Google Analytics, Branch, MixPanel, and Looker
  • Experience building a cross-device attribution model
  • You are an expert in SQL and have deep experience with Excel
  • You are fluent in event and cookie tracking methodologies, and can work directly with engineers to validate and debug tracking issues
  • Passionate about crypto and Web3
Responsibilities
  • Deep understanding of tracking and pixel implementation in a post 14.5 iOS world including implementing Google and Meta conversion APIs
  • Complete proactive analysis of performance & brand marketing data to identify gaps and opportunities for KPI improvement (acquisition, CACs, brand awareness, LTV, etc.)
  • Analyze data to develop essential dashboards, reports, and tools informing customer engagement and retention strategies
  • Identify trends and patterns in datasets to attribute key business drivers and define performance metrics
  • Lead the design, execution, and analysis of A/B and multivariate tests, facilitating data-driven decision-making processes
  • Be a leading voice for the Marketing department, supporting the broader global team in understanding new metrics and teaching foundational analysis skills

Gemini is a cryptocurrency exchange, wallet, and custodian that allows individuals and institutions to buy, sell, and store digital assets like Bitcoin and Ether. The platform is user-friendly and emphasizes security, offering features such as a secure wallet and custodial services for large holdings. Gemini stands out from competitors by prioritizing compliance and trust, investing in advanced security measures to protect users' assets. The company's goal is to provide a safe and straightforward experience for clients in the growing cryptocurrency market.

Company Stage

Series A

Total Funding

$403.3M

Headquarters

New York City, New York

Founded

2015

Growth & Insights
Headcount

6 month growth

8%

1 year growth

14%

2 year growth

11%
Simplify Jobs

Simplify's Take

What believers are saying

  • Gemini's five-year sponsorship deal with Real Bedford Football Club showcases its commitment to community engagement and innovative use of Bitcoin.
  • The successful recovery of $2.18 billion for Gemini Earn users demonstrates the company's dedication to resolving issues and protecting customer interests.
  • Gemini's robust security measures and regulatory compliance build trust, making it a reliable platform for both new and experienced cryptocurrency investors.

What critics are saying

  • The legal challenges and settlements, such as the one with the New York Attorney General, highlight potential regulatory risks and operational vulnerabilities.
  • The competitive nature of the cryptocurrency market means Gemini must continuously innovate to maintain its market position.

What makes Gemini unique

  • Gemini's strong emphasis on regulatory compliance and security sets it apart in the cryptocurrency space, where many competitors operate with less oversight.
  • The integration of features like 'Gemini Earn' allows users to earn interest on their holdings, providing added value beyond simple trading and storage.
  • Gemini's multi-faceted approach, including exchange, wallet, and custodial services, offers a comprehensive solution for both individual and institutional clients.

Benefits

Flexible vacation policy

Retirement plan matching

Generous parental leave

Comprehensive health plans

Competitive compensation

Training and development

Health and wellness perks

Community events