Full-Time

Lead – Marketing Analytics

Posted on 7/29/2024

Gemini

Gemini

1,001-5,000 employees

Cryptocurrency exchange, wallet, and custodian

Fintech
Crypto & Web3

Compensation Overview

$137k - $172kAnnually

+ Bonus + Equity Grant

Senior

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Mixpanel
SQL
iOS/Swift
Marketing
Looker
Data Analysis
Google Analytics
Requirements
  • You have spent 5+ years in marketing analytics focused on instrumenting, understanding and analyzing marketing performance
  • Experience with analytics tools including Google Analytics, Branch, MixPanel, and Looker
  • Experience building a cross-device attribution model
  • You are an expert in SQL and have deep experience with Excel
  • You are fluent in event and cookie tracking methodologies, and can work directly with engineers to validate and debug tracking issues
  • Passionate about crypto and Web3
Responsibilities
  • Deep understanding of tracking and pixel implementation in a post 14.5 iOS world including implementing Google and Meta conversion APIs
  • Complete proactive analysis of performance & brand marketing data to identify gaps and opportunities for KPI improvement (acquisition, CACs, brand awareness, LTV, etc.)
  • Analyze data to develop essential dashboards, reports, and tools informing customer engagement and retention strategies
  • Identify trends and patterns in datasets to attribute key business drivers and define performance metrics
  • Lead the design, execution, and analysis of A/B and multivariate tests, facilitating data-driven decision-making processes
  • Be a leading voice for the Marketing department, supporting the broader global team in understanding new metrics and teaching foundational analysis skills

Gemini is a cryptocurrency exchange, wallet, and custodian that allows individuals and institutions to buy, sell, and store digital assets like Bitcoin and Ether. The platform is user-friendly and emphasizes security, offering features such as a secure wallet and custodial services for large holdings. What distinguishes Gemini from its competitors is its strong focus on regulatory compliance and advanced security measures, which help build trust with users. The company's goal is to simplify and secure the process of engaging with digital assets, ensuring users can trade and store their cryptocurrencies confidently.

Company Stage

Debt Financing

Total Funding

$389.1M

Headquarters

New York City, New York

Founded

2015

Growth & Insights
Headcount

6 month growth

1%

1 year growth

3%

2 year growth

10%
Simplify Jobs

Simplify's Take

What believers are saying

  • Gemini's expansion into France taps into a growing European crypto market.
  • The UK market shows resilience, with 93% likely to buy crypto within a year.
  • Gemini's sponsorship of Real Bedford FC strengthens its brand in the sports sector.

What critics are saying

  • Increased regulatory scrutiny in the UK could impact Gemini's operations.
  • A recent data breach highlights potential vulnerabilities in Gemini's security systems.
  • Banking challenges may arise due to the shrinking number of crypto-friendly banks.

What makes Gemini unique

  • Gemini is a regulated cryptocurrency exchange, emphasizing trust and security.
  • The platform offers a user-friendly experience for both individual and institutional clients.
  • Gemini Earn allows users to earn interest on their cryptocurrency holdings.

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Benefits

Flexible vacation policy

Retirement plan matching

Generous parental leave

Comprehensive health plans

Competitive compensation

Training and development

Health and wellness perks

Community events

INACTIVE