Full-Time

Lead Digital Customer Growth

Posted on 2/22/2025

AT&T

AT&T

10,001+ employees

Telecommunications services including wireless and broadband

Consumer Software
Entertainment

Compensation Overview

$143.8k - $215.8kAnnually

Senior

Company Historically Provides H1B Sponsorship

Dallas, TX, USA

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Product Management
Data Analysis

You match the following AT&T's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Bachelor’s degree (BS/BA) desired.
  • 5+ years of related ecommerce and/or product experience.
Responsibilities
  • Collaborate with cross-functional partners and development teams to develop and align digital strategies with eCommerce solutions, ensuring seamless integration across desktop, mobile web, and app platforms.
  • Enhance digital sales channels and distribution partnerships, including affiliate sales and digital acquisition partnerships.
  • Manage online launch rollouts, product management, and online offer development to ensure a coordinated and effective customer experience that drives revenue and customer satisfaction.
  • Lead and optimize digital demand and traffic strategies in close partnership with marketing teams, prioritizing converged customer growth.
  • Collaborate with technology and care teams to enhance site performance and reduce fraudulent activity while focusing on demand generation.
  • Understand digital audiences and personas to guide customer journeys effectively, ensuring coordinated touchpoints that offer AT&T products and features at the right times.
  • Ideate, develop, and advocate for initiatives on product and technology roadmaps, such as converged customer buy flows and enhanced cross-selling capabilities.
  • Lead a test & learn mindset, adopting structured hypothesis-driven rapid learning.
  • Identify key problems or opportunities across digital and partner with design and technology teams to align on a clear path forward.
  • Focus on key trends and growth drivers such as personalization and scalable AI use cases.
  • Drive platform technology enhancements to ensure robust, scalable, and secure digital infrastructure that supports seamless customer experiences and integrates with emerging technologies.
  • Utilize advanced analytics to gather insights on customer behavior and performance metrics.
  • Collaborate with analytics teams to interpret data, identify trends, and optimize digital strategies.
  • Implement data-driven decision-making processes to enhance customer journeys, improve site performance, and drive digital sales growth across AT&T’s ecosystem.

AT&T provides telecommunications services, including wireless communications, broadband internet, and digital television, primarily in the United States. Its 5G network offers faster data speeds and more reliable connections, although availability can vary. The company caters to both individual consumers and businesses, offering various subscription plans that include options for unlimited data, which are popular for streaming and data-heavy activities. AT&T also bundles services, allowing customers to combine internet, TV, and phone services for convenience and cost savings. Revenue is generated mainly through subscription fees, device sales, and its streaming service, DIRECTV STREAM, which offers live TV and on-demand content. AT&T stands out in a competitive market by providing a comprehensive range of services and flexible plans to meet diverse customer needs.

Company Size

10,001+

Company Stage

IPO

Total Funding

$43.3M

Headquarters

Dallas, Texas

Founded

1876

Simplify Jobs

Simplify's Take

What believers are saying

  • AT&T's sponsorship of major events boosts brand visibility and customer engagement.
  • The rollout of Android 6.0 Marshmallow improves customer satisfaction with updated features.
  • Replacing landlines with wireless devices by 2029 reduces infrastructure costs.

What critics are saying

  • A recent data breach could lead to customer distrust and legal challenges.
  • The February cell phone outage highlights vulnerabilities in AT&T's network infrastructure.
  • Resistance to the 'Phone-Advanced' device may arise from traditional landline users.

What makes AT&T unique

  • AT&T's 5G network offers faster data speeds and reliable connections.
  • The AT&T Guarantee promises compensation for service outages, enhancing customer trust.
  • AT&T's 'Connected Spaces' IoT kit targets the growing smart business solutions market.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Paid Parental Leave

Adoption Assistance

Disability Insurance

Life Insurance

Employee Assistance Programs

Wellness Program

Employee Discounts

Company News

News Journal
Feb 18th, 2025
AT&T to Webcast Fireside Chats with CEO & CFO at Upcoming Analyst & Investor Conferences

AT&T to webcast fireside chat with CEO, John Stankey, at the Morgan Stanley Technology, Media & Telecom Conference on March 4.

MediaPost
Jan 19th, 2025
AT&T Stages Experiential Event Series At College Football Championship

AT&T is returning as the presenting sponsor for the College Football Playoff (CFP) National Championship Game in Atlanta, and it has a big party planned ahead of the big game.

The Fast Mode
Jan 15th, 2025
AT&T Unveils 'Connected Spaces' IoT Kit for Small Businesses

AT&T is launching AT&T Connected Spaces, a new, easy-to-use Internet of Things (IoT) sensor kit designed to help businesses monitor and manage their operations more efficiently.

Cerebral Overload
Jan 9th, 2025
AT&T Unveils First & Only Customer-First Promise Across Both Wireless & Fiber Networks; Plus, Customer Care & Deals

AT&T is leveling up the industry with the launch of the AT&T Guarantee on January 9: a bold promise to its consumer and small business customers that Cerebral Overload will deliver the connectivity they can depend on, the deals they want, and the prompt, friendly service they deserve.

WHEC
Jan 9th, 2025
Consumer Alert: AT&T director details new guarantee for wireless customers

ROCHESTER, N.Y. - AT&T is introducing a new guarantee for their wireless cellular service, becoming the only provider to offer such a promise to their customers.