Digital and Social Media Manager

Role Introduction / Overview:

Enterprise Services and Public Affairs seeks to enhance and protect the reputation of Citi, its businesses and the brand through direct and indirect communication with Citi's various stakeholders, including our colleagues. The Communications team is a nimble group in Enterprise Services and Public Affairs that covers a broad scope of responsibilities, ranging from executive communications and public engagements to quarterly earnings and corporate reputation programs as well as communications that support our lines of business. The nature of the work provides a dynamic environment where members of the team serve as company spokespeople to media, drive engagement with colleagues and develop external and internal digital communications for a global workforce of more than 200,000 colleagues. Within Citi, the team works with many internal partners, including senior leadership, and regularly coordinates closely with other members of the Enterprise Services and Public Affairs team across the world. 

This is a high energy, hardworking and affable team that values colleagues who can anticipate what needs to get done and act accordingly, are quick thinkers and can problem solve matters that arise unexpectedly, are intellectually curious, and who have high professional standards, strong judgment and thoughtful work product. We always bring a client service attitude to our work and always strive to be energetic and maintain a good sense of humor. 

The Digital & Social Media Manager - Vice President is a key member of the Communications team within Enterprise Services and Public Affairs. You will work with senior leadership and partners throughout the Global Communications organization and businesses to support reputation management and drive engagement on Citi’s social media and digital channels. The person in this role should be comfortable working across various team functions in support of larger communications goals and will be actively involved in content management and development, process management, measurement and social listening.

What you'll do:

• In partnership with the Head of Digital Content and Social Media, develop and drive Citi’s social media and digital content strategy
• Work with the team to advance Citi’s core communications goals and objectives across social and digital channels
• Assist in development of content and/or content strategy to support core social media campaigns across corporate and executive channels
• Support content management on Citigroup.com, liaising between technology and communications, marketing or business stakeholders to make regular content updates, support core initiatives and execute campaigns on the website
• Act as a day-to-day lead for reputation management on social media, using social listening tools to identify trends and opportunities relevant to Citi and monitor key issues and conversations
• Coordinate content scheduling and publishing across corporate social channels using content management tool, partnering with internal stakeholders to identify overlaps and gaps across business units or initiatives  
• Provide guidance and counsel on content distribution
• Work with stakeholders to create custom web experiences surrounding key events and activations, acting as a strategic counselor and seamlessly balancing new requests against existing priorities and firmwide initiatives  
• Assist in sourcing and developing creative assets for optimal use and performance across channels, partnering with creative and media teams when needed
• Support digital and social media elements of live and virtual live events in partnership with PR, production and digital teams
• Use metrics reports, monitoring to continually adapt and improve Citi’s social media and web presence
• Be knowledgeable about new trends, best practices and opportunities in the social, digital space, identifying white space and opportunities for Citi
• Be a steward of brand voice, being mindful of consistency across business units and activations
• Partner closely with Communications leadership and teams to inform and advise on both ongoing communications work and areas of opportunity
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards

What We'll Need From You:

• Knowledge of communications or marketing and significant experience of increased responsibility, preferably with a large and complex organization
• Extensive knowledge of social media channels and platforms
• Experience distilling complex subject matter into easily-understood digital content
• Aptitude for developing and shaping compelling content for internal and external audiences
• Ability to adapt content across social and digital channels 
• Subject matter expertise in social media platforms and trends
• Strong grasp in social listening and social media issues management  
• Experience interfacing and collaborating with individuals in technical roles
• Knowledge and ability to apply fundamentals of Search Engine Optimization and Generative Engine Optimization
• Familiarity with content management tools such as Sprinklr
• General understanding and comfort level with AI tools and their application to Communications
• Strong attention to detail
• A leader who will implement initiatives effectively and proactively drive projects forward
• Strong communications (written, verbal and interpersonal) skills, including tact, diplomacy, and ability to influence senior executives
• Integrity, maturity, dependability, a positive professional attitude
• A team player who will implement initiatives effectively and motivate others to carry out their work
• Excellent organizational and project management skills
• Experience or demonstrated ability to work effectively in a team-based environment within a heavily matrixed organization
• Track record of success in delivering high quality work in a fast paced and dynamic environment

Education:

• Bachelor’s degree in business management, communications, marketing or another related field

Critical Competencies:

• Oral Communication
• Written Communication
• Social Listening
• Content Strategy
• Measurement & Analytics
• Project Management
• Relationship Building
• Results Orientation
• Strategic Orientation

What we can offer you

We work hard to have a positive financial and social impact on the communities we serve. In turn, we put our employees first and provide the best-in-class benefits they need to be well, live well and save well.

By joining Citi London, you will not only be part of a business casual workplace with a hybrid working model (up to 2 days working at home per week), but also receive a competitive base salary (which is annually reviewed), and enjoy a whole host of additional benefits such as:

• Generous holiday allowance starting at 27 days plus bank holidays; increasing with tenure
• A discretional annual performance related bonus
• Private medical insurance packages to suit your personal circumstances
• Employee Assistance Program Pension Plan
• Paid Parental Leave
• Special discounts for employees, family, and friends
• Access to an array of learning and development resources
• Alongside these benefits Citi is committed to ensuring our workplace is where everyone feels comfortable coming to work as their whole self every day. We want the best talent around the world to be energized to join us, motivated to stay, and empowered to thrive.

Sounds like Citi has everything you need? Then apply to discover the true extent of your capabilities.

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Job Family Group:

Communications and External Relations

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Job Family:

Communications Management

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Time Type:

Full time

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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