Director of Product Marketing

Overview

As the Director of Product Marketing, you will significantly impact the way we market, sell, and build our product. Reporting directly to the VP of Marketing, you will lead a dynamic team of product marketers and collaborate closely with the go-to-market and product teams. Your role will be pivotal in driving the success of our product in a competitive market.

Responsibilities 

• Plan and Execute Product Marketing Strategy: Develop comprehensive strategies that encompass product messaging and positioning, use-case marketing, launch marketing, sales enablement, and competitive and market research.
• Product Messaging and Positioning: Craft compelling product messages that resonate with our technical audience and differentiate our products in the market.
• Product Launches: Lead product launches, managing everything from ideation to internal reviews to external placement, and collaborate with Demand Generation on promotion.
• Sales Enablement: Equip sales teams with the tools and programs necessary to increase win rates, including training and support.
• Market and Competitive Intelligence: Provide insights into the market and competitive landscape to inform strategic decisions and maintain a competitive edge.
• Product Roadmaps: Work with Product Management to create product roadmaps, ensure product/market fit, and generate product assets.
• Innovative Campaigns: Drive innovative social media and digital campaigns to increase brand awareness.
• Research and Analysis: Perform research to understand our competitive landscape and inform competitive sales strategies. Develop and maintain competitive landscape content, including battle cards, website pages, presentations, demos, and other assets.
• Collaboration: Develop close and collaborative partnerships with Sales and Product Management teams.
• Reporting: Identify, own, and report on product-marketing KPIs to executive leadership.

Qualifications 

• Experience: 5+ years of product marketing experience for developer-focused products, with 3+ years of management experience. Prior experience in data management, analytics, and SaaS is essential.
• Technical Background: Strong technical background with hands-on experience in data and analytics.
• Communication Skills: Exceptional written and verbal communication skills, capable of telling compelling stories that resonate with both technical and business audiences.
• Strategic Thinker: Ability to synthesize information from multiple sources and develop strategic plans.
• Fast-Paced Environment: Comfort working in a fast-paced (startup) environment with multiple time-sensitive projects and a high degree of autonomy.
• Passion and Motivation: A passion for marketing deeply technical products, a burning desire to impact company growth meaningfully, and a self-starter attitude with a sense of urgency.
• Collaboration: Ability to collaborate cross-functionally, especially across marketing, product management, and sales channels.
• Education: Bachelor’s or higher degree in a relevant field.

We encourage people from underrepresented groups to apply. Come advance with us! In keeping with our values, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Yellowbrick Data also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at Yellowbrick Data.

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