Vice President of Integrated Marketing

Job Responsibilities:

• Strategic Planning: Create and implement an integrated marketing strategy that aligns with Insomnia Cookies’ business goals and positions the brand as the ultimate late-night indulgence. Champion innovative approaches to engage our customers and drive brand growth.
• Brand Stewardship: Elevate Insomnia Cookies’ brand positioning, messaging, and visual identity to build emotional connections with our customers while reinforcing our status as a disruptor in the indulgence space.
• Customer Obsession: Infuse data-driven insights into marketing strategies to deeply understand our Insomniacs and keep them at the heart of everything we do.
• Cross-Channel Coordination: Seamlessly integrate campaigns across Insomnia’s owned channels (retail and digital), third-party platforms, partnerships, and experiential activations to deliver a cohesive, crave-worthy customer experience.
• Campaign Development: Oversee the creation of impactful marketing campaigns, ensuring alignment with target audience insights and business goals.
• Performance Metrics: Establish KPIs and analyze performance data to measure the success of marketing efforts, optimizing strategies for maximum ROI.
• Stakeholder Collaboration: Partner with sales, finance, product, and other departments to ensure alignment on goals, messaging, and execution.
• Agency, Budget Management: Oversee the marketing budget, allocating resources effectively to support key initiatives. Oversee external creative resources and media agency.
• Market Trends: Stay ahead of industry trends, cultural trends, emerging technologies, and competitor activities to inform marketing strategies.
• Collaboration:  Partner with product, creative and communications to maintain and grow Insomnia Cookies disruptor status in the indulgence category.

Desired Skills & Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• 15+ years of experience in marketing leadership roles, with a focus on integrated marketing.
• Proven track record of developing and executing successful cross-channel marketing strategies.
• Strong analytical skills with experience using data to inform decisions.
• Excellent leadership and communication skills, with the ability to influence and inspire teams.
• Expertise in digital marketing platforms, tools, and technologies.
• Experience managing significant marketing budgets and delivering ROI.