User Acquisition Manager

The Role Itself

• Manage the entire budget and optimize its distribution across multiple channels (e.g. META, Tik-Tok, Apple Search Ads, Google, DSPs, and other partners) to maximize player growth and profitability.
• Lead the day-to-day campaign optimization across all our major performance marketing channels and partners.
• Collaborate on building the right ASO (App Store Optimization) strategy and tactics for Fliff.
• Influence the ad creative strategy, creatives’ experimentation, and bring new ideas to improve ad creative performance.
• Stay abreast of industry trends, UA best practices, and regulatory changes to drive user acquisition efficiencies.
• Manage relationships with our external agencies and different advertising media partners.
• Lead the regular reporting of campaign optimization, user growth, and the results of UA experimentations.

Experience Required

• 3+ years of relevant experience in user acquisition, performance marketing, and/or media buying on most of the big ad networks for mobile sports apps/games.
• Strong analytical skills, especially when it comes to interpreting campaign optimization, LTV, ROAS, cohort measurements etc. Familiarity with SQL is a plus.
• An experience in working with MMPs (AppsFlyer, Adjust etc.).
• An experience in ASO (App Store Optimization) and familiarity with ASO and Ad intelligence tools (Data.ai, Sensor Tower, Mobile Action etc.)
• Proven ability to effectively communicate across cross-functional teams.
• An understanding of various attribution methods, SKAN and the changing privacy landscape is a major plus.
• Bachelor’s degree.

Benefits

• Top tier compensation + benefits package.
• Flexibility to work from the company’s office or remotely.
• Opportunity for professional growth in a dynamic and international environment.
• Informal, friendly and knowledge-sharing environment.
• An interesting and challenging job that allows you to explore paths to creating successful software solutions.